Nestlé & EasyPicky

Nestlé & EasyPicky

At a time when digitalisation is spreading to all sectors and all business lines, Nestlé has embarked on a number of projects, including the digitalisation of its sales force tools. At the beginning of 2024, the EasyPicky solution was deployed to collect and analyse all Nestlé’s field data.

Here is a video in which the Nestlé teams talk about the deployment and their experience with EasyPicky :

They are in the best position to talk about it.

As Vincent Vital, Head of Research and Business Development at Nestlé, points out, EasyPicky’s promises before the project were clear:

  • benefit from a 100% offline solution
  • adapt the tool to all Nestlé requirements: KPIs, categories, objectives, etc.
  • integrate all the data collected into Nestlé’s CRM tool

Thanks to the help of Nestlé’s IT teams and EasyPicky’s technicians, all these promises have been kept by EasyPicky and today everything works the way Nestlé wants it to.

He concludes by wondering if we’re not just at the beginning of the story… ‘We’ve got lots of projects behind us that could use image recognition to measure the investments we make with our customers, to improve consumer demand, and so on. So we’re at the beginning of this story and can you tell us where we’re going? I don’t know, but it’s going to be a long road!”