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The essential role of sales reps!
In the battle between supermarket brands, sales staff play a decisive role. When it comes to checking the traditional price-product-placement-promotion mix, there’s […]

Digital transformation at the heart of beverage industry concerns
Digital transformation has become a major concern for manufacturers in many sectors. Indeed, technology is playing an increasingly important role in helping […]

Artificial Intelligence in supermarket chains: three myths to debunk!
However the majority of sectors know there would now be significant benefits for them of tapping into this technology and its potential […]

The metaverse: a lost illusion?
Since the beginning of 2022, the metaverse has been the talk of the town. Firstly, there’s a deep-seated enthusiasm for this technological […]

In-store Shelf Audit Management – History at a Glance
How field audit use has developed. It originated during a period of economic growth in France, where the rise of consumerism and […]

What challenges do retailers and manufacturers face in preventing supply chain disruptions in 2023?
4.5 billion Euros That was the revenue shortfall in France’s fast-moving consumer goods (FMCG) and self-service fresh produce sector, according to the […]

How does EasyPicky adapt to field constraints?
At EasyPicky, we’ve developed a highly versatile solution helping you save time and optimize your in-store workload. No more time-consuming tedious tasks! […]

AI Transforms Retailers’ Commercial and Marketing Strategies, Moving Beyond Intuition
Artificial intelligence (AI) has revolutionized numerous industries, and the retail sector is no exception. Long overwhelmed by massive amounts of untapped data, […]

Digital transformation of the pharmaceutical industry : Revolutionize Your Business with Artificial Intelligence
Digital transformation is having a significant impact on the performance of the pharmaceutical industry. Using data and artificial intelligence (AI) to improve […]