Blog
The secrets of successful companies : How do sales tools make the difference?
In today’s fast-moving commercial world, having the right sales support tools has become not just a competitive advantage, but an absolute necessity. […]
How is image recognition transforming the world of retail?
In the dynamic world of retail, staying at the forefront of innovation is essential to prosper. Among the emerging technologies revolutionising the […]
How to increase sales in retail: Innovative tips
Increasing sales in small and large specialist and non-specialist outlets is a constant challenge for retail players. With fierce competition and high […]
Innovation and differentiation: key strategies for winning product positioning
Innovation and differentiation: key strategies for winning product positioning Product positioning is a key element of any company’s marketing strategy. This is […]
Nestlé & EasyPicky
Nestlé Épicerie France deployed the EasyPicky solution to analyse traditional key performance indicators and monitor merchandising-related aspects. Following the success of the project, other European...
The digital transformation of field surveys
In an ever-changing retail environment, the search for innovative solutions has become a priority for companies in this sector. Digital transformation has […]
The power of visual merchandising: how to attract and convert your customers through an unforgettable visual experience
In a world increasingly saturated with advertising and promotions, it has become very difficult to attract attention and convert customers. This is […]
What is the cost of adopting an image recognition solution in retail?
A few years ago, field surveys were carried out by hand, a tedious and time-consuming task for your field teams. With this […]
How are emerging technologies, such as AI and IoT, influencing merchandising 4.0.?
In the dynamic world of commerce, merchandising 4.0 is emerging as the new frontier where technological innovation and commercial strategy converge. According […]
EasyPicky’s tailored guidance
At EasyPicky, we know that digital transition involves change management. Find out how we guide our customers.
The Perfect Store: a pillar of success
In an ever-changing retail world, the focus on operational efficiency has become imperative. The Perfect Store concept is positioned as the essential […]
Henkel & EasyPicky
In the competitive world of the DIY industry, Henkel France has taken a significant step forward by adopting the EasyPicky solution to transform the day-to-day...
Optimising your pharmacy merchandising planogram: Boost your sales
Managing the pharmacy merchandising planogram is a challenge for pharmacies and laboratories. When well managed, it offers pharmacists an excellent opportunity to […]
Success measurement in the CPG sector: Strategic KPIs at a glance
In the dynamic and intensely competitive consumer packaged goods (CPG) sector, the need to monitor performance is crucial to maintaining market leadership. […]
Customertimes x EasyPicky : Innovation Day – AI Edition
In early October 2023, EasyPicky and Customertimes co-hosted an event on the theme of Artificial Intelligence in Retail. Customertimes, specializing in digital […]
Digital transformation of pharmacy: Revolutionize your business with Artificial Intelligence
The power of data in the pharmaceutical industry In the era of digital pharmacy transformation, harnessing data has become essential to better […]
The Ultimate Guide to Competitor Monitoring: Stay Ahead of the Game!
In the fast-paced digital landscape, staying ahead of your competitors is crucial for business success. But how can you effectively monitor their […]
The secrets of a successful merchandising planogram in retail
Your planogram is a powerful tool for strategically positioning products, increasing in-store visibility and improving customer navigation.
How AI Will Facilitate Field Data Exploitation in 2024 ?
Yesterday, we could easily track the presence of a product and the number of facings on the shelf. Now, the AI developed by EasyPicky allows...
The digital retail revolution thanks to EasyPicky!
To find out more about EasyPicky and its founder Marine Bibal, watch the exclusive interview on La Tribune.
OTC Products: The Key to Pharmaceutical Market Growth
Pharmaceutical laboratories dedicate significant financial investments and considerable efforts to the development of the pharmaceutical industry, with the aim of discovering new […]
The essential role of sales reps!
Find out more about the role of a Sales Representative in supermarkets. Optimizing sales, training teams, using CRM: the keys to success.
Digital transformation at the heart of beverage industry concerns
Digital transformation has become a major concern for manufacturers in many sectors. Indeed, technology is playing an increasingly important role in helping […]
Artificial Intelligence in supermarket chains: three myths to debunk!
However the majority of sectors know there would now be significant benefits for them of tapping into this technology and its potential […]
The metaverse: a lost illusion?
Since the beginning of 2022, the metaverse has been the talk of the town. Firstly, there’s a deep-seated enthusiasm for this technological […]
In-store Shelf Audit Management – History at a Glance
How field audit use has developed. It originated during a period of economic growth in France, where the rise of consumerism and […]
What challenges do retailers and manufacturers face in preventing supply chain disruptions in 2023?
In-store stock-outs are a pervasive phenomenon in 2023. This article presents the possible causes, their impacts and the proposed solutions to avoid these stock-outs.
How does EasyPicky adapt to field constraints?
Save time in shop with EasyPicky: the all-in-one solution for your shelf and assortment surveys. Put an end to constraints, optimise your work from now...
AI Transforms Retailers’ Commercial and Marketing Strategies, Moving Beyond Intuition
Artificial intelligence (AI) has revolutionized numerous industries, and the retail sector is no exception. Long overwhelmed by massive amounts of untapped data, […]
