[Webinar] How Eckes‑Granini Reinvented Its Field Execution with AI
Eckes‑Granini, the European leader in fruit juices, completely transformed its field execution in just six months. We hosted a webinar to walk through this transformation and share the results.
The session brought together three key voices behind the project:
- Rémy Guilbert, National Sales Director, Eckes-Granini
- Alexis Lecomte, Co‑founder & CRO, Sidely
- Antoine Roehrich, Sales Manager France, EasyPicky
One thing is clear: Eckes‑Granini didn’t just modernize its tools; the company rethought the very way its teams work in store.
You can explore the full transformation in this article or watch the webinar replay.
Why Eckes‑Granini Changed Everything at Once: CRM + AI Together
The juice aisle has become a demanding battleground: fierce competition, fast‑growing private labels, and increasing shelf complexity. Field teams were dealing with long audits, rigid tools, and data that was difficult to trust or use.
“Our field teams needed tools for this decade, not the previous one."
Rémy Guilbert
National Sales Director, Eckes‑GraniniA year ago, Eckes‑Granini made a bold move: deploying a new CRM and an AI‑powered image‑recognition solution simultaneously. No gradual transition, a full transformation designed to be operational within months.
This was only possible with two solutions built to work together, offline, and in real time: EasyPicky and Sidely.
A Single, Seamless Workflow: EasyPicky × Sidely
EasyPicky: AI That Transforms Shelf Audits
EasyPicky replaces manual audits with instant video capture. A sales rep films the shelf, and the AI automatically detects products, facings, out‑of‑stocks, and off‑assortment items, all without an internet connection.
“I walk past the shelf and complete my audit in under 30 seconds.”
Rémy Guilbert
National Sales Director, Eckes‑GraniniAudits become fluid, natural, almost invisible, and the data is reliable, complete, and immediately usable.
Sidely: The CRM That Structures Field Performance
Sidely handles preparation, visits, reporting, and analysis. All EasyPicky data flows directly into the visit workflow, no manual entry.
“Day after day, store after store, my teams know exactly what they need to do.”
Rémy Guilbert
National Sales Director, Eckes‑GraniniSidely works on any device, always offline. KPIs update in real time: DN, PDL, hot zones, out‑of‑stocks, assortments… And HQ gains minute‑by‑minute visibility into field activity.
Results After One Year: Efficiency, Growth & Human Impact
The strength of the Eckes‑Granini project lies in its measurement. Every benefit is concrete, quantified, and verifiable.
Massive Operational Gains
In one year, field teams fundamentally changed how they work:
Shelf audits 2.5× faster
30 minutes saved per visit
Coverage expanded from 4 to 7 categories
Product portfolio ×4 thanks to partner mutualisation
These gains redefine what a sales force can achieve — without increasing headcount.
Unexpected Human Impact: Recruitment & Retention
Modern tools immediately strengthened the employer brand.
Candidates already know EasyPicky and Sidely. Junior and senior reps adopt them instantly. Teams are more engaged, less frustrated, and more focused on selling.
What This Transformation Changes for Eckes‑Granini
For Field Teams and Managers: A Reinvented Daily Routine
This transformation reshapes how the entire organisation works, from store visits to HQ.
Field teams spend less time auditing and more time selling
Managers pilot activity in real time with reliable, actionable data
HQ gains visibility, responsiveness, and analytical power
“I can see the data from 50 store visits made that morning, in real time.”
Rémy Guilbert
National Sales Director, Eckes‑GraniniFive Key Lessons from the Partnership
Fully commit to the transformation
Co‑build rather than consume a service
Train teams quickly — but effectively
Use AI as a productivity lever, not a gadget
Leverage modern tools to attract and retain talent
Conclusion: A Case Study for FMCG Sales Forces
Eckes‑Granini didn’t just modernize its field execution. The company proved that a rapid, deep, and measurable transformation is possible, at constant headcount, without overload, and with direct impact on commercial performance.