Act in store. Lead the market.
Retail Intelligence,
in real-time.
EasyPicky brings together the most advanced retail data technologies to provide FMCG brands with an unparalleled view of what’s really happening in stores, from the shelf to headquarters.
The Reality of Retail
The store: your biggest blind spot.
Every day, thousands of sales representatives visit retail locations to execute their brand’s strategy. To effectively manage this execution, decision-makers need comprehensive, reliable retail data that is updated in real time. The sales floor is where your strategy comes to life: imagine being able to see it, understand it, and optimize it at any time, in every store.
73%
Stockouts may go unnoticed during a visit when data is entered manually.
3-5d
the average time between a field visit and the availability of usable data at headquarters, without the right tools.
40%
time spent on administrative tasks rather than on in-store operations.
Untapped field data
A fragmented market view
Decisions made too late
An execution without visibility
Before
Sales representative spent hours restocking the shelves, and the data wasn't uploaded until several days later.
Field teams spent a significant portion of their visits counting, photographing, and re-entering data. By the time the data reached headquarters, it was already out of date, and decisions were made blindly, based on a situation that had already changed.
Today, in the field
AI instantly converts a video into actionable data.
All it takes is a quick scan: video recognition identifies each product, calculates KPIs, and reports the data in real time. AI detects discrepancies and suggests immediate corrective actions, right on the spot. No more manual data entry, no more waiting—the store visit becomes a reliable and immediate source of data.
Today, at headquarters
Companies manage their retail strategy in real time.
Consolidated field data becomes the cornerstone of decision-making: proactive alerts, immediate trade-offs, and market comparisons. All teams have access to the same reliable data, speak the same language, and benefit from unprecedented granularity. Retail Intelligence transforms every data source into a decision-making tool for the entire organization.
Technology
Technology designed for unmatched precision.
EasyPicky offers a suite of proprietary technologies designed to deliver unmatched accuracy and depth of analysis.
Technology
Video Recognition
While other solutions rely on capturing still images, EasyPicky processes video in real time. A single pass of the camera is all it takes to capture everything—no cropping, no missed products, and no interpretation required.
99% recognition accuracy. Across thousands of SKUs. In all store formats, worldwide.
Technology
100% Offline
Work anywhere, even without an internet connection. EasyPicky operates entirely offline to ensure uninterrupted field data collection. Data is automatically synced as soon as a connection becomes available.
Technology
CRM & SFA Integration
EasyPicky integrates seamlessly with your existing ecosystem. Whether it’s CRM, SFA, BI, ERP, a data lake, or proprietary tools, connect your data and automate your workflows without changing the way you work.
Technology
Embedded AI
Much more than just a recognition engine. EasyPicky’s artificial intelligence automatically generates personalized action recommendations and provides an AI agent capable of analyzing data, answering business questions, and accelerating decision-making.
Technology
Data at Scale
Process and consolidate millions of retail data points from the field, panels, internal systems, and external sources within a single platform designed for performance.
How it works
From field data collection
to business management
Four steps, one seamless process: EasyPicky transforms simple data capture into actionable insights, bridging the gap between the field and headquarters.
01
Capture
02
Analyze
03
Consolidation
04
Management
Your profession
You are…
EasyPicky s’adapte aux besoins de chaque pôle de l’entreprise. Une donnée qualitative pour permettre un langage commun, du terrain au comité de direction.
Sales Representative
Save time and boost efficiency with every store visit
Collect your shelf data in seconds with Image Recognition. Track your products, competitors, and related KPIs. No more manual data entry, no more data processing: get instant reports and actionable recommendations so you can take immediate action.
Sales Director
Manage the field without having to consolidate various reports
Track sales performance across all retail locations. Identify discrepancies, compare regions, and align your sales force—without waiting for monthly or quarterly reports. Prepare for negotiations with retailers using hard data and make decisions quickly.
Trade Marketing & Category Manager
Category insights based on real-world experience
Get a comprehensive view of your product category: product assortment, pricing, promotions, and shelf placement across all retail channels. Base your recommendations on real-world data. Measure the impact of your merchandising efforts, continuously adjust your strategy, and strengthen your negotiations with concrete evidence.
Regional & Export managers
Cover every market, even the secondary ones
Traditional panels do not cover specialized channels such as convenience stores, travel retail, pharmacies, and others. EasyPlatform provides you with an accurate overview of all points of sale, without necessarily relying on an internal sales force. Identify distribution opportunities, build solid business cases, and develop new channels using reliable data.
IT & Digital Transformation Teams
Seamless integration of your data ecosystem
EasyPicky and EasyPlatform integrate with and/or integrate into your existing BI tools and information systems. Robust APIs feed your dashboards with reliable, real-time field data. Break down silos, automate workflows, and provide your business teams with a single source of truth for in-store operations.
Revenue Growth Management (RGM)
Refine your pricing strategy with real-world data
Pricing models are only as good as the data that feeds them. EasyPlatform enhances your analyses with real-world prices, competitor presence, and various KPIs for the relevant products, store by store. Fine-tune your promotional and pricing strategies with a level of precision that market panels simply can’t match.
EasyPicky Vision
Building the Future of Retail Intelligence
Retail Intelligence is the ability to capture, consolidate, and act on granular store-level data across your entire network in real time, with the precision needed to make decisions that truly make a difference.
Renaud Pacull
Founder & CEO of EasyPicky
Capture
Analyze
Consolidate
Manage
Effective retail execution
Data consistency
Act in store.
Lead the market.
Sales Performance
360° Strategic Vision
Case Studies
Retail leaders trust EasyPicky
From major FMCG companies to specialty retailers, our clients use EasyPicky every day to transform their on-the-ground operations and retail intelligence.
« Easypicky is an easy-to-use tool that saves sales teams precious time. The once tedious tasks of auditing shops are now quicker thanks to EasyPicky. It’s an intelligent tool: the more it’s used, the more it learns, making it more efficient every day.
« EasyPicky has simplified and automated the tedious task of in-store shelf audits for L’Oréal’s Consumer Products field teams. We’ve observed a 50% reduction in the time required for these previously manual audits, allowing the sales teams to save valuable time to engage more with store managers and to provide them with more reliable and frequent information. »
« We deployed the system in January 2024 and the result is impressive on two counts: the application works perfectly well and what really impressed us was the quality of the relationship we had with the EasyPicky teams, both commercially and technically, because it was seamless from start to finish.»
Our solutions
Two complementary solutions,
one shared vision
EasyPicky integrates field data collection, AI analysis, and strategic management into a cohesive ecosystem. Two solutions, one vision — from the sales force to top management.
Field App
The field app for collecting and activating.
Equip your field teams with a video recognition tool to collect data in-store and take immediate, swift, and seamless action.
Web Platform
The web platform for management and decision-making.
Aggregate, visualize, and leverage all your retail intelligence from a centralized dashboard, regardless of the data source.
EasyPicky
See EasyPicky in action
Join the brands that are transforming their retail operations with EasyPicky. Schedule a personalized demo to see how our app and data platform will revolutionize your operations.
- FREQUENTLY ASKED QUESTIONS -
Retail Intelligence
Understand Retail Intelligence, its data, KPIs and use cases: find answers to the most common questions about this approach, as well as how EasyPicky applies it from the field to headquarters.
Retail Intelligence refers to the methods and technologies used to collect, consolidate and analyze data related to in-store activity and the market. It turns information such as product availability, pricing, promotions, shelf visibility and competitive presence into actionable insights that help improve commercial, marketing and operational decisions.
Retail Intelligence helps companies better understand what is really happening at the point of sale, quickly identify gaps between strategy and execution, and prioritize the actions to take. It can help brands improve product availability, visibility, promotional execution, pricing and overall retail performance.
A Retail Intelligence strategy can combine field data, sales data, panel data, crowdsourcing, internal systems and external sources. In-store data can include product presence, out-of-stocks, prices, promotions, facings, share of shelf, planogram compliance, secondary displays and competitive information.
KPIs depend on each brand’s and category’s objectives. Common indicators include distribution, on-shelf availability, out-of-stocks, share of shelf, number of facings, planogram compliance, pricing, promotions, innovation presence and display execution. These indicators can be monitored at several levels: store, region, retailer, country or market.
Retail Execution refers to the concrete implementation of commercial strategy in store: product presence, assortment, pricing, promotions, merchandising and visibility. Retail Intelligence is about capturing and analyzing the data generated by that execution in order to measure its quality, identify gaps and help teams decide what to do next. The two are complementary: one is about action in store, the other about understanding and managing performance.
Business Intelligence generally covers the analysis of company data as a whole, including sales, finance, supply chain, operations and marketing. Retail Intelligence focuses more specifically on market and in-store execution data. It provides store- and shelf-level granularity that helps explain not only what sold, but also how products were displayed, positioned, priced or promoted.
Artificial intelligence can automate product recognition on shelves, speed up the analysis of large volumes of data and detect gaps or opportunities more quickly. It can also help generate recommendations, prioritize field actions or query data using natural language. The goal is not simply to produce more data, but to make it faster to use and more directly actionable.
An effective strategy starts with clear business objectives: which indicators should be tracked, for which teams and for which decisions? The next steps are to identify available data sources, define shared KPIs, organize data collection and consolidation, and make the information available through tools suited to both field and headquarters users. Data quality, freshness and comparability are essential for reliable management at scale.
EasyPicky connects field data collection, AI-powered analysis and strategic management. The application allows teams to quickly capture in-store data using video recognition, while the platform consolidates this information with other retail data sources. Teams can then visualize KPIs, compare performance, identify gaps and turn data into actions from the field to headquarters.