ABOUT EASYPICKY
About EasyPicky: Our Story, Culture and International Growth
EasyPicky is an international Retail Intelligence company helping leading FMCG brands and retailers understand what is really happening in stores and turn field reality into better business decisions.
Founded in 2017, EasyPicky has grown from an AI video-recognition technology into a broader retail data ecosystem used across more than 10 countries. Behind that growth is a company culture built around innovation, collaboration, long-term client relationships and a strong connection between technology and real retail challenges.
- EASYPICKY AT A GLANCE -
Who we are ?
Your Partner for
Smarter Retail
Execution
Founded in 2017 to drive Perfect Store Execution
AI-powered image recognition & AI-driven action recommendations
European leader & easily scalable
#1
Image Recognition Solution in Europe
8+
Countries active
99%
Recognition accuracy
0%
Churn since day one
75%
Multi-country client groups
100M+
Videos analyzed each year
450M+
Insights generated from data
A Retail Intelligence company built around real field challenges.
EasyPicky was created to close the gap between retail strategy and what actually happens in stores. In many organizations, field teams have historically relied on manual shelf audits, fragmented information and reporting that reaches headquarters too late. EasyPicky’s role is to make this reality more visible, more reliable and easier to act on.
Today, the company works with leading FMCG groups and retail organizations on projects that can span markets, sales forces and different data environments. This requires more than recognition technology: it requires close project management, change support, integration with existing tools and a long-term partnership between EasyPicky teams and customer teams.
OUR MISSION
Help brands act with precision in stores.
Our mission is to help every brand transform retail execution into a competitive advantage. EasyPicky gives field teams faster access to reliable information in store, while giving management a clearer and more consistent view of execution across stores, regions and markets.
By connecting data capture, analysis and action, we want teams to spend less time collecting information manually and more time using it to negotiate, prioritize and improve performance.
OUR VISION
Create one shared view of retail reality.
Our vision is a retail organization where field teams and headquarters no longer work from different versions of reality. Store execution data should be fresh, objective and accessible to the people who need it, whether they are standing in front of a shelf or making decisions at regional, national or international level.
This shared information creates the foundation for faster decisions, more consistent execution and stronger collaboration between teams.
From French R&D to international Retail Intelligence.
EasyPicky’s development has followed a clear progression: first building the technology, then proving it in the field, expanding with major consumer-goods groups and finally structuring an international Retail Intelligence ecosystem.
EasyPicky is founded.
EasyPicky is created in France and begins R&D on AI-powered image and video recognition for retail execution.
First national projects.
The first client contracts move EasyPicky from R&D into operational retail environments, with national deployments in France.
Scaling with leading FMCG groups.
New major brands join EasyPicky. Projects involve more users and begin expanding into multi-country retail execution programs.
From field capture to a complete ecosystem.
EasyPicky expands across Europe and strengthens its web platform, connecting store execution with consolidated analytics and decision-making.
A new international chapter.
EasyPicky launches its U.S. entity and structures its North American development, extending its international footprint beyond Europe.
- INTERNATIONAL GROWTH -
Built for complex, multi-country retail organizations.
EasyPicky’s international growth is closely linked to the way its customers operate. Many consumer-goods groups need the same retail execution standards, KPIs and data quality across several countries while preserving local business rules and market realities.
The company therefore builds deployments around scalability: consistent technology, configurable KPIs, integrations with existing systems and support for different store formats, categories and field-force models.
- LEADERSHIP -
Business, technology and retail expertise around one long-term vision.
EasyPicky was founded by Marine Bibal and Renaud Pacull. Their complementary backgrounds shape the company’s approach: combine strong technology with a clear understanding of customer needs, operational constraints and long-term business value.
PARTNER · FOUNDER
Marine Bibal
Marine leads EasyPicky’s business development, commercial partnerships and customer relationships. Her role is closely connected to the company’s positioning in the retail ecosystem and to the long-term partnerships built with major consumer-goods organizations.
As EasyPicky has expanded internationally, this business perspective has helped structure projects around real operational value rather than technology alone.
CEO · FOUNDER
Renaud Pacull
Renaud leads EasyPicky’s company vision and technology development. His role connects product innovation, AI capabilities and the broader ambition to make retail data more useful from the store floor to headquarters.
He also drives the company’s international development and the evolution of EasyPicky from a recognition technology into a wider Retail Intelligence ecosystem.
OUR CULTURE
Our values
With us, there’s no politics, just a top-notch team whose strength lies in its diversity, contradictions, freedom and energy.
Agility
Adapt, evolve, lead.
Collaboration
Together, we build success stories.
Innovation
Pioneering tomorrow’s retail solutions today.
Customer-centricity
Our clients’ success is our greatest achievement.
Excellence
Delivering excellence every step of the way.
These values shape the way we innovate, collaborate and support our clients across every retail project.
- CORPORATE SOCIAL RESPONSIBILITY -
Growing an AI company with sustainable and ethical commitments.
Since 2023, EasyPicky’s CSR Committee has brought together employees from different parts of the company to turn social and environmental priorities into concrete internal initiatives.
The objective is broader than isolated awareness campaigns: the team helps integrate responsible practices into the company’s development and into the way EasyPicky thinks about innovation, people and long-term impact.
01
A dedicated CSR Team
A cross-functional group coordinates EasyPicky’s CSR initiatives, shares ideas internally and keeps environmental and social topics visible as the organization grows.
02
Sustainable innovation
EasyPicky aims to build useful technology with efficiency, durability and responsible use in mind, while continuously questioning how innovation can create long-term value.
03
Ethical technology
Reliable data, transparent use cases and responsible AI practices are important foundations for technologies that field teams and decision-makers can trust.
04
Collective engagement
Internal initiatives address topics such as diversity, inclusion, health, social awareness and environmental protection.
- FREQUENTLY ASKED QUESTIONS -
About EasyPicky
These frequently asked questions summarize the company’s history, international presence, culture, leadership and role in Retail Intelligence.
EasyPicky is a Retail Intelligence company that develops AI-powered technology for in-store execution and retail data analysis. Its solutions help brands collect reliable field data, generate KPIs and connect what happens in stores with decisions made by sales, marketing and management teams. Learn more on the Retail Intelligence page.
EasyPicky was founded in France in 2017. The company started with research and development around AI-powered image and video recognition for retail execution before expanding across Europe and into the United States.
Yes. EasyPicky’s solutions are deployed in more than 10 countries, and many of its customer relationships involve multi-country organizations.
EasyPicky was founded by Marine Bibal and Renaud Pacull. Their complementary roles bring together business strategy, customer relationships, technology development and long-term company vision.
EasyPicky’s culture is built around diversity, freedom, energy, autonomy and close collaboration between technical, business and customer-facing teams.
EasyPicky has had a cross-functional CSR Committee since 2023. Its initiatives cover environmental and social topics alongside a broader commitment to sustainable and ethical innovation.
- JOIN EASYPICKY -
Want to build the future of Retail Intelligence with us?
EasyPicky brings together people from technology, data, retail, sales, customer success, marketing and design to solve real business challenges for international brands. As the company continues to grow across Europe and the United States, we are looking for people who want to contribute, take ownership and help shape the next stage of our development.
Discover EasyPicky’s open positions and learn more about working at the intersection of AI, retail and data.