Turn Every Store Visit into Instant, Actionable Data
Capture what is really happening in-store with AI-powered video and image recognition. EasyPicky turns a simple shelf video into a fast and reliable shelf audit, delivering accurate retail execution data, instant KPIs and actionable insights your sales reps can use directly during the visit. From product availability and share of shelf to Perfect Store performance and Next Best Actions, teams know exactly where to focus their efforts, even when working 100% offline.
Challenges
Turn In-Store Challenges into Better Retail Execution
Store visits generate valuable information, but collecting it manually takes time and often produces inconsistent results. EasyPicky automates in-store shelf audit, data capture and analysis, giving field teams faster access to reliable execution insights. Instead of spending the visit counting products and entering data, sales reps can focus on understanding performance, correcting execution gaps and creating value in-store.
Time-consuming store audits
Manual audits are time-consuming and reduce the time available for selling and customer engagement.
Human errors
Manual data entry leads to omissions, inconsistencies, and data that can be incomplete or inaccurate.
Inconsistent data
Data collection methods vary from one user to another, making analyses difficult to compare.
Limited responsiveness
Data is reported too late to enable fast action and quickly correct in-store execution issues.
Capture the Shelf with AI Video Recognition
Smartphone or Tablet. 100% Offline.
Simply film the shelf with a smartphone or tablet and let EasyPicky handle the rest. The app guides field teams through the capture process and is designed to work in real retail environments, including long aisles, refrigerated shelves and areas with obstacles. And because capture works 100% offline, store audits can continue even when network coverage is poor or completely unavailable.
AI Image Recognition Identifies Every Product
Computer vision trained for retail
EasyPicky’s AI analyzes the captured video frame by frame to identify products, facings, prices, POS materials and other shelf elements with up to 99% accuracy. Instead of manually counting products or taking multiple individual pictures, field teams capture the shelf in one simple flow. AI video and image recognition then transforms this visual information into structured, reliable data ready to be analyzed.
Get Instant Retail Execution KPIs In-Store
Distribution, Out-of-Stocks, Share of Shelf...
As soon as the shelf is analyzed, EasyPicky automatically calculates your key retail execution KPIs and makes the results available directly during the visit. Distribution, out-of-stocks, facings, share of shelf, positioning or planogram compliance can be assessed without manual calculations. Field teams immediately understand how the store is performing, what prevents it from reaching Perfect Store standards and where action is needed most.
Sync Every Store Visit with CRM or HQ
Automatic Data Synchronization
Once connectivity is available, data collected during the store visit is automatically synchronized and made accessible to headquarters. Field execution data can then feed EasyPlatform and connect with your wider retail data ecosystem, giving teams a consistent view from individual shelves to stores, regions and markets. No manual re-entry is required, helping maintain reliable and continuously updated information across the organization.
Go Further with AI-Powered Retail Execution
Every brand, category and market has different execution priorities. EasyPicky can be adapted to the KPIs and business rules that matter to your teams, from merchandising and competitor tracking to Perfect Store execution and Next Best Actions. Add the capabilities you need to go beyond data collection and turn every store visit into a more targeted, actionable and measurable field experience.
Add-on
Merchandizing Insights
Understand how your products are actually executed on the shelf. Analyze hot and cold zones, brand blocks, promotions, prices and merchandising elements to identify visibility gaps and opportunities. Field teams can compare real execution with your merchandising objectives and focus their efforts on the areas most likely to improve product presence and performance.
Add-ons
Competitor Tracking
Keep a clear view of your competitive environment during every store visit. EasyPicky captures and structures competitor data alongside your own execution KPIs, helping teams monitor distribution, assortment, visibility, promotions, pricing and out-of-stocks. Compare performance across brands and stores to understand where competitors are gaining visibility and where opportunities remain.
Add-ons
Next Best Actions
Move from insight to action while your sales rep is still in-store. Based on the data captured during the visit, EasyPicky can surface prioritized Next Best Actions related to availability, positioning, visibility or other execution objectives. Instead of simply showing what is wrong, the app helps field teams understand what they can do next to improve execution and make each visit more impactful.
Add-ons
Realogram AI
Turn the shelf captured by your field teams into an accurate digital representation of real execution. EasyPicky uses AI image recognition to identify products and their positions, generate a 2D realogram and compare actual execution with your expected planogram. Teams can quickly identify missing products, incorrect placements, facing discrepancies and other compliance gaps directly from field data.
Add-ons
KPIs and Sales Options
Give field teams immediate access to the business indicators that matter during a store visit. EasyPicky can calculate numeric distribution, share of shelf, out-of-stocks, missing products, lost sales and high-potential opportunities directly from captured field data. These insights help sales reps move beyond observation and focus their conversations and actions on measurable opportunities.
Add-ons
Other Options
Adapt EasyPicky to the specific execution standards of your brands, categories and markets. Custom KPIs can cover secondary displays, share of voice, promotional activations, window displays, merchandising fixtures and other in-store elements. This flexibility allows teams to maintain a consistent data collection process while measuring the execution priorities that are specific to their business.
Use cases
Actionable insights for every level of decision-making
From major FMCG accounts to specialized retailers, our customers use EasyPicky on a daily basis to transform their field execution and retail intelligence.
Case study
How Lactalis Uses AI to Simplify Field Audits | EasyPicky Success Story — Lactalis x EasyPicky How Lactalis Uses AI to Simplify […]
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Case study
In the highly competitive FMCG environment, retail execution is decisive in driving performance in store. For Mondelez Benelux, the challenge wasn’t starting from scratch but…
Case study
https://youtu.be/BMx2GvTn7b4?si=AiYnsgSJriKV3zxR When Nestlé Germany set out to modernize its approach to shelf audits, one thing quickly became clear: they needed a solution […]
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Case study
https://youtu.be/mZOkioNtfLU Innovate to perform better In a constantly evolving commercial environment, Eckes-Granini the leader in premium fruit juices, decided to rethink its […]
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AI Focus
Turn Your Retail Data into Action with EasyAgent
EasyAgent makes your retail data instantly accessible through AI. Ask questions in natural language, explore your performance and get clear answers without digging through dashboards. By combining your data with business context, EasyAgent helps teams understand what is happening, identify priorities and turn insights into actionable Next Best Actions.
Product Recognition
99 % Accuracy
Planogram Compliance
Out-of-Stock Detection
Tailored to your needs
AI Agent
Ecosystem
Solutions connected to your ecosystem
EasyPicky adapts to your existing retail ecosystem. Connect the Field App directly to your CRM, SFA or other business tools to integrate in-store data and insights into the workflows your teams already use. Store information, visit context and retail execution data can flow seamlessly between systems, reducing manual entry and keeping field teams connected to their usual environment.
For a fully integrated EasyPicky experience, connect the Field App directly with EasyPlatform to centralize, analyze and activate your retail data at scale.
Our references
Deployed by leading brands
From major FMCG accounts to specialized retailers, our customers use EasyPicky on a daily basis to transform their field execution and retail intelligence.
« Easypicky is an easy-to-use tool that saves sales teams precious time. The once tedious tasks of auditing shops are now quicker thanks to EasyPicky. It’s an intelligent tool: the more it’s used, the more it learns, making it more efficient every day.
« EasyPicky has simplified and automated the tedious task of in-store shelf audits for L’Oréal’s Consumer Products field teams. We’ve observed a 50% reduction in the time required for these previously manual audits, allowing the sales teams to save valuable time to engage more with store managers and to provide them with more reliable and frequent information. »
« We deployed the system in January 2024 and the result is impressive on two counts: the application works perfectly well and what really impressed us was the quality of the relationship we had with the EasyPicky teams, both commercially and technically, because it was seamless from start to finish.»
Our solutions
Choose the Right Setup for Your Teams
Every organization has different tools, teams and data needs. EasyPicky can be used as a powerful standalone Field App, integrated into your existing CRM or SFA environment, or connected directly with EasyPlatform for a complete view of retail performance.
Capture, Measure and Act In-Store With EasyApp
Equip field teams with AI-powered video and image recognition to capture shelf data, generate instant retail execution KPIs and identify opportunities directly during the visit. EasyPicky works even offline, helping sales reps spend less time collecting data and more time improving execution.
EasyApp + EasyPlatform
Combine the power of the Field App with EasyPlatform to centralize in-store data alongside your other retail and market data sources. Monitor performance across stores, regions and markets, identify execution gaps and transform individual store visits into a continuous view of retail performance.
FAQ
Frequently Asked Questions
About the EasyPicky Field App
Everything you need to know before deploying the EasyPicky Field App. Have another question? Our team is here to help.
Does EasyPicky work offline?
Yes. EasyPicky is designed for real field conditions and can operate even when there is poor or no network coverage. Field teams can capture shelves and continue their store visit offline, with data synchronized once connectivity becomes available.
How does EasyPicky recognize products in-store?
EasyPicky combines video capture with AI-powered image recognition. Field teams simply film the shelf with a smartphone or tablet, and the technology identifies products and shelf elements automatically, transforming the captured images into structured retail execution data.
How quickly are retail execution KPIs available?
KPIs are generated directly from the data captured during the store visit, allowing field teams to access results while they are still in-store. Depending on your configuration, EasyPicky can measure indicators such as distribution, out-of-stocks, share of shelf, facings, positioning and planogram compliance.
Can EasyPicky measure Perfect Store execution?
Yes. EasyPicky can compare your key retail execution KPIs with the targets defined by your organization. This gives field teams a clear view of their Perfect Store performance, the execution standards already achieved and the areas that still need attention.
Can EasyPicky recommend what field teams should do next?
Yes. EasyPicky can transform insights generated during the store visit into Next Best Actions. These recommendations help field teams prioritize opportunities and focus on actions related to availability, visibility, positioning and other execution objectives while they can still make an impact in-store.
Can EasyPicky integrate with our CRM or SFA?
Yes. EasyPicky is designed to adapt to your existing ecosystem and can integrate with CRM, SFA and other business tools. This allows store information, visit context and retail execution data to flow between systems, reducing manual entry and keeping EasyPicky connected to the workflows your teams already use.
Do field teams need specific equipment?
No. EasyPicky works directly on compatible smartphones and tablets. No dedicated scanner or complex hardware is required: field teams simply use their device to capture shelves through video during their usual store visits.
EasyPicky
Give a new dimension to your field data.
Join the retail players who are driving their business with EasyPicky. A personalized demo to discover how our App and Data Platform will transform your execution.