Nestlé & EasyPicky: a success story

At a time when digitalisation is spreading to all sectors and all business lines, Nestlé has embarked on a number of projects, including the digitalisation of its sales force tools. In early 2024, the EasyPicky solution was deployed to collect and analyze all Nestlé field data.

Here is a video in which the Nestlé teams talk about the deployment and their experience with EasyPicky :

They’re the experts you want to hear from.

Nicolas Deas

National Sales Director at Nestlé

“Digitalization allows us to pursue two goals. The first is fairness within our sales teams, in terms of KPIs and target setting. The second is saving time, so we can give back efficiency to our sales teams, department managers, and stores, helping them grow the business.”

Christophe Mollier

Regional Manager at Nestlé

“In the past, field managers used to carry out in-store audits that were time-consuming and, in the end, not efficient for our day-to-day operations, a Sales Rep’s job is to sell, that’s their main priority.”

Serge Didier

Field Sales Manager at Nestlé

“I’ve experienced paper client sheets, no computers at all and then several different tools. And now, digital solutions! For me, the arrival of EasyPicky is a promise of time savings and ease of use.”

Antoine Vittu

Territory Manager at Nestlé

“For me, EasyPicky is above all about reliability. It allows products to be recognized quickly, boosts productivity, and lets you spend more time with the client instead of doing reference-by-reference checks on a computer. It’s a highly efficient, fast, and reliable tool.”

Géry De Montgrand

Territory Manager at Nestlé

“For me, EasyPicky has changed three things: first, the ease of use; second, the time spent in the aisle doing audits, just a few seconds are enough; and third, which comes as a result of the first two, productivity. I spend more time with my clients because I spend less time on audits, and that has a positive impact on the business!”

Vincent Vital

Business Development & Insights Manager at Nestlé

“We rolled it out in January 2024, and the results are impressive in two ways: first, the app works perfectly, which is remarkable for a simple iPhone SE, and second, what impressed us the most was the quality of our relationship with the EasyPicky teams, both on the commercial and technical sides, as the whole project ran smoothly from start to finish.”

Baptiste Pessiot

Sales Support Specialist at Nestlé

“Implementing a solution like EasyPicky is a major change for a sales force. Each time, we were able to rely on EasyPicky and their expertise to then develop and roll out the tool.”

As Vincent Vital, Head of Research and Business Development at Nestlé, points out, EasyPicky’s promises before the project were clear:

benefit from a 100% offline solution
adapt the tool to all Nestlé requirements: KPIs, categories, objectives, etc.
integrate all the data collected into Nestlé’s CRM tool

Thanks to the help of Nestlé’s IT teams and EasyPicky’s technicians , all these promises were kept by EasyPicky and today everything works the way Nestlé wants it to . He concludes by wondering if we’re not just at the beginning of the story… ‘We’ve got lots of projects behind us that could use image recognition to measure the investments we make with our customers, to improve consumer demand, and so on. So we’re at the beginning of this story and can you tell us where we’re going? I don’t know, but it’s going to be a long road!”