Nestlé & EasyPicky: a success story

At a time when digitalisation is spreading to all sectors and all business lines, Nestlé has embarked on a number of projects, including the digitalisation of its sales force tools. At the beginning of 2024, the EasyPicky solution was deployed to collect and analyse all Nestlé’s field data.

Here is a video in which the Nestlé teams talk about the deployment and their experience with EasyPicky :

They are in the best position to talk about it.

Nicolas Deas

National Sales Director at Nestlé

"Digitalisation allows us to achieve 2 objectives. The first is fairness within our sales teams, in terms of KPIs and target-setting. And the second is to save time, so that we can make our sales teams, our floor managers and our shops more effective in developing business."

Christophe Mollier

Regional Manager at Nestlé

"In the past, sales representatives in shops used to carry out time-consuming, time-consuming surveys which, in the end, were not effective in our day-to-day business: a sales assistant's job is to sell, that's his priority."

Serge Didier

Area Manager at Nestlé

"I used to have paper customer files, so no computer, and then several tools. And now it's computer time! For me, the arrival of EasyPicky is a promise of time savings and ease of use."

Antoine Vittu

Area Manager at Nestlé

"For me, EasyPicky is all about reliability. It allows you to recognise products quickly, increase productivity and spend more time with the customer rather than doing a reference by reference check on the computer. It's a highly efficient, fast and reliable tool."

Géry De Montgrand

Area Manager at Nestlé

"For me, EasyPicky has changed three things: the first is the ease of use; the second is the amount of time spent on the shelf taking a reading: it only takes a few seconds; and the last, which follows on from the first two, is productivity. I spend more time with my customers because I spend less time taking my readings, so it has a positive impact on business!"

Vincent Vital

Head of Research and Business Development at Nestlé

"We deployed the system in January 2024 and the result is impressive on two counts: the application works perfectly well - it's really impressive for a simple iPhone SE - and what really impressed us was the quality of the relationship we had with the EasyPicky teams, both commercially and technically, because it was seamless from start to finish."

Baptiste Pessiot

Sales support specialist at Nestlé

"Implementing a solution like EasyPicky is a big change for a sales force. We were able to rely on EasyPicky and their expertise every time, so that we could then develop and implement the tool."

As Vincent Vital, Head of Research and Business Development at Nestlé, points out, EasyPicky’s promises before the project were clear:

benefit from a 100% offline solution
adapt the tool to all Nestlé requirements: KPIs, categories, objectives, etc.
integrate all the data collected into Nestlé’s CRM tool

Thanks to the help of Nestlé’s IT teams and EasyPicky’s technicians, all these promises have been kept by EasyPicky and today everything works the way Nestlé wants it to.

He concludes by wondering if we’re not just at the beginning of the story… ‘We’ve got lots of projects behind us that could use image recognition to measure the investments we make with our customers, to improve consumer demand, and so on. So we’re at the beginning of this story and can you tell us where we’re going? I don’t know, but it’s going to be a long road!”