The power of data in the pharmaceutical industry
In the era of digital pharmacy transformation, harnessing data has become essential to better understand the pharmaceutical sector and improve pharmacy performance.
Thanks to digitalization, new solutions are emerging, generating a wealth of information and saving precious time on time-consuming tasks.
Pharmacies can now use this data to better position their products, optimize their promotions and build consumer loyalty. This is where Artificial Intelligence comes in.
Every year, market players work hard to improve their merchandising plans, negotiate with pharmacies to better position their OTC products, POS elements and of course create attractive promotions. All this work is aimed at boosting the performance of their products.
Every year, every pharmaceutical company allocates a budget to merchandising, as it is an element straight out of marketing and sales. It covers all the commercial methods used to determine the optimum location and layout per point of sale.
Charles Kepner enunciated the “6B” rule in his 1963 book “Modern Supermarket Operations”, which he defined as the pillar of effective merchandising:
- The “Right Product” (assortment optimization)
- The “Right Moment”, or the new relationship with time
- The Right Information”, in-store communication
- The Right Place”, point-of-sale layout and signage
- The “Right Quantity”, or how to optimize the time it takes to take possession of your purchases
- The “Right Customer”, or personalization at the service of profitability
Despite all these efforts, pharmaceutical companies need to make sure that all their investments and creations are properly tied up and respected at every point of sale. Knowing that pharmacy merchandising and point-of-sale displays can reinforce brand image, boost sales and build consumer loyalty, sales teams need to examine all these elements in every pharmacy.
Integrating AI for a connected, health-centric pharmacy
Digital transformation is not limited to the internal management of pharmacies, it also has an impact on patient health. Artificial Intelligence (AI) offers new opportunities to revolutionize pharmacy and improve the patient experience. Here are some key areas where AI can transform pharmacy and foster a health-centric approach:
Optimizing drug distribution
Inventory management and drug distribution are major challenges for pharmacies. AI can help optimize these processes by predicting demand, identifying purchasing trends and improving logistics. This helps avoid stock-outs, ensure constant drug availability and optimize management of delivery times.
Virtual assistance and pharmaceutical advice
AI-based chatbots and virtual assistants can provide personalized pharmaceutical advice to patients. They can answer their questions about drugs, dosages, side effects and drug interactions. This gives patients rapid access to reliable information and promotes autonomy in managing their health.
Integrating AI into pharmacy management creates a connected, health-centric environment. AI offers numerous opportunities to revolutionize pharmacy and enhance the patient experience. Thanks to personalized care, pharmacies can analyze patient data and offer recommendations tailored to each individual, optimizing treatments and improving care efficiency. In addition, AI facilitates the prevention and management of chronic diseases by detecting potential risks, providing preventive advice and facilitating treatment monitoring.
Inventory management and drug distribution are also simplified thanks to AI. Pharmacies can predict demand, identify purchasing trends and improve logistics, avoiding stock-outs and optimizing delivery times. At the same time, AI-based virtual assistance can offer personalized pharmaceutical advice to patients, answering their questions about medicines, dosages and side effects.
Integrating AI has many benefits for pharmacies and patient health. It improves operational efficiency by automating administrative tasks, enabling pharmacists to focus on higher value-added activities. This supports informed decision-making by providing accurate and relevant information based on healthcare data analysis. Patients thus benefit from a personalized experience, services tailored to their needs and proactive health management. In addition AI, contributes to preventive risk management by identifying risk factors in patients and implementing preventive measures to avoid complications.
By integrating AI into pharmacy and healthcare management, professionals can offer a better quality of care, enhance the patient experience and contribute to more positive health outcomes. The digital transformation of pharmacy and healthcare is creating a connected, health-centric pharmacy ecosystem focused on tangible patient outcomes. To remain competitive and improve patients’ lives, pharmacies must seize these opportunities and adapt to this new era of digital health. With Artificial Intelligence, you can revolutionize your business and positively impact your patients’ health.
The public health benefits of digital pharmacy transformation
The digital transformation of pharmacy is not just about improving the performance of individual pharmacies. It also has a significant impact on public health as a whole. By using digital technologies and AI, pharmacies can contribute to better health practices, disease prevention and more efficient resource management.
By leveraging health data collected from patients, pharmacies can play an active role in public health surveillance. AI can analyze this data in real time to detect emerging trends, potential epidemics and health indicators. This enables a rapid, targeted response to prevent the spread of disease and implement effective preventive measures.
Digital transformation fosters collaboration between different healthcare players, such as doctors, pharmacists, nurses and public health professionals. Digital platforms enable the rapid and secure exchange of medical information, facilitating care coordination, medication management and collaborative decision-making for the well-being of patients.
The digital transformation of pharmacy represents a major opportunity to revolutionize the pharmaceutical business and improve its impact on public health. By integrating Artificial Intelligence and digital tools, pharmacies can personalize care, optimize drug distribution, prevent chronic diseases and offer high-quality virtual assistance. This transformation also improves operational efficiency, informed decision-making and the patient experience. By seizing these opportunities, pharmacies can remain competitive in this new era of digital healthcare, and contribute to more positive health outcomes for patients and society as a whole.
The digitization of pharmacy and the integration of AI offer numerous benefits for pharmacies and patients. Pharmacies can improve operational efficiency by automating administrative tasks, enabling them to focus more on patient care and offer personalized care. By analyzing healthcare data, pharmacies can make informed, proactive decisions to optimize treatments and prevent complications.
The use of AI in pharmacy also enhances the patient experience. Patients benefit from personalized services, such as medication reminders, information on side effects and drug interactions, and advice on adopting a healthy lifestyle. This boosts patients’ confidence and promotes their autonomy in managing their health.
The digital transformation of pharmacy also contributes to better resource management and a preventive approach to healthcare. Thanks to optimized inventory management and demand prediction, pharmacies can avoid stock-outs and guarantee drug availability. Moreover, by detecting risk factors in patients, pharmacies can implement preventive measures to reduce disease-related complications and care costs.
Finally, the digitization of pharmacy encourages interdisciplinary collaboration between the various players in the healthcare sector. Doctors, pharmacists and other healthcare professionals can quickly exchange medical information and work together to provide coordinated, quality care for patients.
The EasyPicky solution makes it possible to carry out shelf and assortment surveys quickly and efficiently, using a smartphone or tablet. Thanks to artificial intelligence, EasyPicky can record all products at every point of sale on video, without the need for an internet connection. EasyPicky’s AI monitors all products, sales plans, prices, points of sale and stock-outs.
In a matter of seconds, the app calculates KPIs: DN, PDL, number of facings, POS and promotional compliance, Brand-block and brand locations, furniture and testers, and shows discrepancies between points of sale and decision-makers.
The EasyPicky application works just like a human eye, i.e. if the salesperson were in the middle of a product survey, and at that moment customers pass in front of the phone or tablet, this poses no problem for the AI, which continues its monitoring work, so there’s no need to make another video. The EasyPicky solution adapts to all environments, even the most restrictive, such as when there’s Plexiglas in pharmacies to protect products, the solution recognizes the products without any problem.
And the big difference between the EasyPicky application and the image-by-photo recognition solution is that to carry out a complete audit of each point of sale, all you have to do is take a video of all the products and obtain all the KPIs at once, instead of taking numerous photos of each pharmacy aisle and loading them while waiting for the results. What’s more, the EasyPicky solution can be integrated as a CRM plug-in, where all field data is immediately shared.
A new era of point-of-sale control has begun with EasyPicky AI, and you can increase the efficiency of your field tours right now!
In conclusion, the digital transformation of pharmacy with the integration of AI opens up new prospects for revolutionizing the pharmaceutical business and improving the impact on health. By harnessing the benefits of digitalization, pharmacies can offer personalized care, optimized medication management, informed decision-making and a better patient experience. It is essential for pharmacies to seize these opportunities in order to remain competitive in this era of digital health and contribute to an overall improvement in health outcomes for society.
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