Innovation and differentiation: key strategies for winning product positioning
Innovation and differentiation: key strategies for winning product positioning Product positioning is a key element of any company’s marketing strategy. This is […]
The power of visual merchandising: how to attract and convert your customers through an unforgettable visual experience
In a world increasingly saturated with advertising and promotions, it has become very difficult to attract attention and convert customers. This is […]
What is the cost of adopting an image recognition solution in retail?
A few years ago, field surveys were carried out by hand, a tedious and time-consuming task for your field teams. With this […]
The Perfect Store: a pillar of success
In an ever-changing retail world, the focus on operational efficiency has become imperative. The Perfect Store concept is positioned as the essential […]
Customertimes x EasyPicky : Innovation Day – AI Edition
In early October 2023, EasyPicky and Customertimes co-hosted an event on the theme of Artificial Intelligence in Retail. Customertimes, specializing in digital […]
The Ultimate Guide to Competitor Monitoring: Stay Ahead of the Game!
In the fast-paced digital landscape, staying ahead of your competitors is crucial for business success. But how can you effectively monitor their […]
The secrets of a successful merchandising planogram in retail
Your planogram is a powerful tool for strategically positioning products, increasing in-store visibility and improving customer navigation.
OTC Products: The Key to Pharmaceutical Market Growth
Pharmaceutical laboratories dedicate significant financial investments and considerable efforts to the development of the pharmaceutical industry, with the aim of discovering new […]
The essential role of sales reps!
Find out more about the role of a Sales Representative in supermarkets. Optimizing sales, training teams, using CRM: the keys to success.
What challenges do retailers and manufacturers face in preventing supply chain disruptions in 2023?
In-store stock-outs are a pervasive phenomenon in 2023. This article presents the possible causes, their impacts and the proposed solutions to avoid these stock-outs.
