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Read our latest blog posts
- Date: 23 June 2026
Field Data as a Driver of Commercial Performance – The Example of Mars
In today’s retail environment, field data has become one of the most decisive levers for commercial performance. Brands that outperform...
- Date: 15 June 2026
Why Data Integration Is Now the Core of Retail Strategy
Retailers and FMCG manufacturers have never had access to so much data, field visits, retailer portals, CRM systems, e‑commerce analytics, supply chain signals, and...
- Date: 31 March 2026
Why Mondelez Benelux Transitioned to EasyPicky & How It Unlocked Faster, Smarter Store Execution
In the highly competitive FMCG environment, retail execution is decisive in driving performance in store. For Mondelez Benelux, the challenge wasn’t starting from scratch but replacing their current tool...