Mondelez & EasyPicky: a strategic partnership that delivers performance at scale
At Mondelez, innovation is not just an intention: it is embodied in concrete technological choices, redesigned processes and a strong commitment from the teams. Their collaboration with EasyPicky perfectly illustrates this approach, with a clear objective: to boost commercial efficiency in the field and improve data quality for more effective strategic management.
Here is a video in which Mondelez teams talk about the rollout and their experience with EasyPicky:
A well-established digital transformation in France
It all started in France, spearheaded by Corinne Guérin, Head of Digital Acceleration at Mondelez France. The EasyPicky solution was quickly integrated into the daily routines of 150 sales representatives, with remarkable results.
‘It's the ability to take immediate action in-store, across 100% of the sales area visited, that has changed everything.’
In just a few months:
- The audit time was halved.
- New KPIs, such as Share of Shelf (SoS), have become available.
- Seamless integration with the head office CRM system has enabled more responsive management, from local to national level.
But this success is primarily based on a smart adoption strategy. By involving field teams from the early testing stages, Mondelez has encouraged ownership of the tool.
‘Yes, there was a bit of apprehension... but very quickly, they couldn't do without it.’
Smooth and efficient European deployment
The French experience served as a springboard for successful international expansion. In Belgium, Mondelez Benelux teams were able to capitalise on best practices to accelerate rollout.
‘We weren't the first, and we really benefited from the French experience.’
Initial tests confirmed the promise:
- Quick and frictionless setup
- Seamless integration with global SFA
- Very positive feedback from end users
‘Easy setup, good user interface/user experience, and very positive feedback from end users. This made the decision to move to a full rollout very easy.’
The result: a scalable solution that can adapt to different markets while maintaining overall consistency.
A collaboration based on trust and impact
Over the months, the relationship between Mondelez and EasyPicky has been enriched by a genuine spirit of co-construction.
Today, EasyPicky has become a cornerstone of Mondelez’s commercial strategy in both France and Belgium. And this is just the beginning. This partnership paves the way for new deployments, always with the same ambition: to increase performance through simple, robust technology designed for the field.
