How EasyPicky adapted to the German market: tailor-made deployment at Nestlé Germany
When Nestlé Germany set out to modernize its approach to shelf audits, one thing quickly became clear: they needed a solution that could not only boost field efficiency but also adapt to the specificities of a new market.
EasyPicky had already been successfully deployed at Nestlé France, within the same global organization, but a different country means different store formats, different workflows, and unique retail conventions. Replicating this success across countries is part of our usual deployment process, and adapting the solution to German retail requirements was a straightforward next step.
The transition was managed with remarkable efficiency, ensuring smooth change management and strong user acceptance. EasyPicky quickly proved to be the perfect fit: flexible, intuitive, and easy to tailor to local needs.
Flexibility first: a solution easy to scale, designed for local adaptation
One of the strongest statements from the interview captures this perfectly:
Even though Nestlé Germany had seen the tool in action in France, deploying it locally required careful adjustments to match the German market’s realities, from store layouts to data structures and internal processes.
Thanks to EasyPicky’s configurable architecture and close collaboration between both teams, the solution was quickly customized for the German retail environment, ensuring a seamless nationwide rollout.
Addressing a critical pain point: time-consuming shelf audits
Before EasyPicky, field teams faced a familiar challenge:
With hundreds of SKUs to verify, manual audits consumed valuable time and limited the frequency of store visits. EasyPicky automated this process end-to-end, delivering real-time shelf insights from a simple video scan and giving sales reps a clear, comprehensive view of store performance along with the immediate actions to take in store, and clear, actionable data for managers at headquarters.
A simple, intuitive tool quickly adopted by field teams
Nestlé also emphasized how user-friendly the tool is:
Training sessions in small groups helped accelerate learning and build confidence. Combined with the platform’s intuitive interface, this approach generated highly positive feedback from users.
Stronger efficiency: more time for high-value activities
With shelf audits automated and data delivered in real time, sales reps can shift their focus to high-impact tasks such as:
- ensuring correct facings,
- checking launch visibility,
- strengthening partnerships with stores,
- driving commercial performance,
- and taking direct action in-store to immediately resolve issues or optimize execution.
As Jens Hardt shared:
Building for the future: first EasyPicky client to adopt price recognition
Nestlé Germany is not only using EasyPicky for distribution checks; they are also preparing the next phase of retail digitization.
They are the first EasyPicky client to adopt the price recognition feature,due to the specificities of the German retail market, allowing the platform to deliver even clearer, real-time pricing insights from the field:
This enriched data foundation will support stronger category insights and more strategic decision-making across categories.
Conclusion: a flexible and scalable solution ready for international deployment
Nestlé Germany’s experience shows how EasyPicky can adapt smoothly to a new market.
A solution that can be deployed quickly across countries, adjusted to local needs, and scaled without complexity.
With its flexibility, ease of use, and positive impact on daily field operations, EasyPicky continues to prove that it can grow internationally while respecting the specificities of each market.
