Olivier Dauvers tests EasyPicky : when AI transforms shelf audits
While shooting at an Auchan store in Taverny, retail specialist Olivier Dauvers tested the EasyPicky solution in real-world conditions.
The goal: check if artificial intelligence can truly transform the work of sales representatives.
Watch the two-minute test in his video:
Put on the subtitles and activate auto-translate to have them in your language.
30 minutes of Manual Shelf Audit or 3 minutes with AI?
In the video, Olivier Dauvers follows François, a sales representative for Mars. Like all field sales representatives, François’ work consists in:
- Checking the available product references
- Counting the facings
- Identifying out-of-stock items
- Preparing his meeting with the department manager
Shelf audit is an essential task, but one that can be time-consuming, taking 20 to 30 minutes per shelf.
With EasyPicky, the process changes dramatically:
- The sales representative films the shelf with their smartphone or tablet.
- AI automatically recognizes the products available.
- Facings, out-of-stocks, and availability rates are calculated instantly.
In the end the shelf audit is faster, more reliable, and directly usable by field sales representatives and managers at headquarters.
Immediate Benefits for Field Teams
In the video, Olivier Dauvers performs the shelf audit himself to demonstrate EasyPicky’s ease of use. The app is easy to navigate and adapts perfectly to the challenges of the field.
The observed benefits are the following:
- Significant time savings
- Objective and standardized data
- Usable photos for headquarters
- Improved preparation for sales meetings
- Immediate analysis of agreement compliance
Beyond saving time, EasyPicky allows field teams to focus on what truly creates value: customer relationships and sales. It represents a true transformation of the area manager’s role, shifting them from a collector of information to a key growth player, analyzing and developing the stores’ business.
A Strategic Lever for Sales Management
Beyond the immediate benefits for field teams, EasyPicky provides decisive value to sales management. Thanks to automated and standardized data collection, headquarters finally has reliable, consistent, and comprehensive information on the performance of all stores.
Furthermore, the images captured in the field provide concrete visibility into the reality of the shelves: actual layout, product visibility, quality of execution of promotional campaigns, and merchandising consistency. Management no longer operates solely from dashboards; they see what’s really happening in stores.
This approach allows them to monitor overall performance, rethink local strategies, adjust merchandising plans, and optimize marketing actions based on real-world conditions.
What's in it for you?
EasyPicky helps brands optimize their field execution with a video image recognition solution specifically designed for the challenges of the retail industry.
The EasyPicky solution is:
✔️ Tailored to brands: assortment tracking, agreement compliance, facing control, and stockout detection
✔️ Customizable: settings can be configured according to product categories, sales objectives, and performance indicators
✔️ Directly connected to CRM: data collected in-store is automatically transferred to the CRM tools for centralized, real-time management
✔️ Tested and approved: already adopted by retail giants in Europe
✔️ Category leader: specialist in video image recognition for retail with 99% product recognition
Our technology transforms a simple store visit into immediately actionable data for sales, marketing, and head office teams.
We’ll show you in simple steps how to reduce data collection time, ensure the reliability of your field data, and sustainably improve your in-store performance.
