Merchandising software: which tools should you choose to optimise your shelves?
Merchandising is an essential discipline for companies wishing to optimise the presentation of their products at the point of sale and thus maximise their sales. As technology has evolved, a number of merchandising software tools have emerged, offering innovative solutions for effectively managing shelf layouts. In this article, we will explore the benefits of these tools, present concrete examples and provide figures to help you choose the merchandising software best suited to your needs.
What is merchandising software?
Merchandising software is an application designed to help companies plan, execute and analyse the layout of their products in-store. It can be used to create planograms, manage stocks, track product performance and optimise sales space to improve the customer experience and increase sales.
The benefits of merchandising software
Optimising sales space
By modelling the shelves, this software maximises the use of available space, ensuring an attractive presentation of products and facilitating the customer’s shopping journey.
Performance analysis
Merchandising tools offer advanced analysis capabilities, enabling sales to be tracked by product, category or location. This data helps to identify which products are performing well and which need special attention.
Efficient stock management
By monitoring stock levels in real time, this software helps to avoid shortages and overstocking, optimising the supply chain and reducing associated costs.
Examples of merchandising software
Coheris Merch by ChapsVision
This software enables sales outlets to be organised according to product type, and recommendations to be shared with teams in the field. It also facilitates remote collaborative working, improving the efficiency of the sales force. chapsvision.fr
Nomadia Sales
Developed by Nomadia, this mobile software is designed for travelling salespeople. It can be used to enter shelf space, manage tour schedules, create and search customer files, and monitor activities using a range of indicators. Nomadia Sales also ensures a real-time flow of information between teams in the field and the back office.
nomadia-group.com
The EasyPicky solution
This artificial intelligence software enables sales teams to automate shelf analysis at the point of sale. Thanks to instantaneous video image recognition, EasyPicky captures and analyses product information without the need for an internet connection or any complex manipulation. It provides accurate data on shelf presence with a 99% recognition rate, assortment conformity and product availability, making it easier to take decisions and optimise sales performance.
Merchandising software is a powerful tool for optimising shelf layout, enhancing the customer experience and increasing sales. By choosing the right solution for your needs, you can transform your point-of-sale operations and gain a significant competitive advantage.
