How does Mars improve productivity with EasyPicky?
At EasyPicky, our mission is clear: to put artificial intelligence at the service of retailers to simplify fieldwork, ensure data reliability, and boost commercial performance. After one year of collaboration with the Mars Petcare & Food France teams, we are proud to share the feedback from Corentin Marchalot, Sales Operations Manager, who sheds light on the tangible benefits brought by our offline visual recognition solution.
A major challenge: saving time on low-value tasks
The main challenge for Mars was to improve the efficiency of its sales force by reducing the time spent on repetitive administrative tasks that add little value.
“The biggest benefit we see is a significant time saving on all the data entries that were previously done manually.”
Thanks to EasyPicky, field teams save approximately 40% their of time compared to the manual methods used previously.
This time saving is valuable for refocusing employees’ efforts on high-value tasks such as field analysis, customer relations, and assortment optimization.
A recognized and reliable technology, tailored to the French market
Mars chose EasyPicky for its recognized expertise in the French visual recognition market. With a recognition rate exceeding 98%, our solution ensures the reliability of data collected from the point of sale. Corentin emphasizes this point:
“98% of our visuals are recognized on the shelves, which allows us to have the most reliable data entries possible and highly accurate shelf information.”
This accuracy is essential for making informed decisions and quickly adjusting commercial action plans.
This accuracy is essential for making informed decisions and quickly adjusting commercial action plans.
The implementation phase took place in several stages, starting with a pilot in two areas involving about twenty area managers. This test allowed us to collect a large number of field videos and refine the algorithm based on user feedback.
“Once satisfied with the initial results, we rolled out the solution to the entire sales force.”
The more videos collected, the better the algorithm improves, delivering increasingly effective results.
Towards a future full of opportunities and insights
Today, Mars primarily uses EasyPicky to save time on manual data collection. However, the prospects for growth are numerous. The massive gathering of field data paves the way for more detailed information analysis to gain strategic insights and personalized recommendations.
“We still have a world of opportunities ahead of us, especially to better leverage data and make smarter decisions.”
Three words to sum up the Mars & EasyPicky experience
In conclusion, Corentin highlights three key concepts that perfectly illustrate this collaboration:
- Efficiency: significant time savings on low-value tasks
- Reliability: visual recognition rate above 98% for accurate data
- Technological advancement: a strong interest in “jumping on board” with innovative technologies and staying ahead as a pioneer
In summary, the partnership between Mars Petcare & Food and EasyPicky is an excellent example of successful digital transformation in retail. This collaboration proves that combining artificial intelligence with field expertise frees up time, improves data quality, and opens up new opportunities for commercial performance.
