From planograms to realograms: EasyPicky optimizes your shelves in real time

At a time when shelf optimisation is crucial for retailers, EasyPicky is breaking new ground with its real-time planograms and realograms.

Find out in this video how retail teams are using this solution to improve shelf management and boost sales!

Planograms and realograms: two merchandising tools

The target planogram is a strategic document designed by head office, representing the ideal layout of products on shelves. It serves as a reference for field teams, who must aim to follow these guidelines in order to maximize merchandising efficiency and in-store sales.
EasyPicky now makes it possible to compare the theoretical planogram with the so-called realogram – a digitized, real-time 2D version of the shelf captured on video. Thanks to this feature, deviations between the target planogram and the realogram are quickly identified, enabling a clear analysis of ray conformity and any necessary adjustments.

Recommendations for corrective action

EasyPicky not only enables you to capture a realogram in a matter of moments, but also to create and edit target planograms, directly via the application. This feature enables sales teams and merchandising managers to visually compare the reality on the ground with the ideal layout defined by head office.
The application goes even further by generating recommendations for corrective action based on the discrepancies between the realogram and the target planogram. These precise recommendations enable field teams to take immediate action to readjust shelves, reposition products or optimize shelf shares, thus ensuring execution in line with strategic directives.

An all-in-one solution to boost sales

EasyPicky’s traditional functions, plus the ability to view realograms, planograms and recommend corrective actions, make it a complete and essential tool for optimizing departments.
In just one visit to the store, teams can :
Take instantaneous readings of all shelf data: product presence, positioning, shelf share, hot/cold zone, etc,
Compare results with competitors,
Capture the realogram (digitized 2D version of the actual shelf) and compare it with the target planogram predefined by head office,
Identify missing products and discrepancies, and receive recommendations for corrective action in real time.

Concrete benefits for retail players

This new functionality offers many advantages for EasyPicky customers:
Time savings: automated shelf-space surveys and instant generation of planograms and realograms eliminate tedious manual surveys.
Merchandising optimization: Deviations between the realogram and the target planogram are immediately visible, facilitating adjustments and improving shelf performance.
Reactivity in the field: By generating live realograms, teams can quickly correct discrepancies, adjust products and maximize sales in real time.
Accuracy and reliability: Automated comparison between the theoretical planogram and the realogram guarantees objective data, with no margin for human error.
Continuous improvement: Corrective action recommendations help sales forces to continuously improve product layout and meet head office standards.

In a nutshell

With this new feature, EasyPicky transforms a simple video survey into a complete shelf survey and merchandising optimization tool. From now on, it’s possible to create, edit and compare planograms in just a few minutes, while benefiting from detailed department analyses and recommendations for corrective action. For retail players, this is a major advance that simplifies point-of-sale management, ensures perfect in-store execution and guarantees optimum performance.