Innovation and differentiation: key strategies for winning product positioning
Innovation and differentiation: key strategies for winning product positioning Product positioning is a key element of any company’s marketing strategy. This is […]
The digital transformation of field surveys
In an ever-changing retail environment, the search for innovative solutions has become a priority for companies in this sector. Digital transformation has […]
The power of visual merchandising: how to attract and convert your customers through an unforgettable visual experience
In a world increasingly saturated with advertising and promotions, it has become very difficult to attract attention and convert customers. This is […]
What is the cost of adopting an image recognition solution in retail?
A few years ago, field surveys were carried out by hand, a tedious and time-consuming task for your field teams. With this […]
How are emerging technologies, such as AI and IoT, influencing merchandising 4.0.?
In the dynamic world of commerce, merchandising 4.0 is emerging as the new frontier where technological innovation and commercial strategy converge. According […]
EasyPicky’s tailored guidance
At EasyPicky, we know that digital transition involves change management. Find out how we guide our customers.
The Perfect Store: a pillar of success
In an ever-changing retail world, the focus on operational efficiency has become imperative. The Perfect Store concept is positioned as the essential […]
Optimising your pharmacy merchandising planogram: Boost your sales
Managing the pharmacy merchandising planogram is a challenge for pharmacies and laboratories. When well managed, it offers pharmacists an excellent opportunity to […]
Success measurement in the CPG sector: Strategic KPIs at a glance
In the dynamic and intensely competitive consumer packaged goods (CPG) sector, the need to monitor performance is crucial to maintaining market leadership. […]
Customertimes x EasyPicky : Innovation Day – AI Edition
In early October 2023, EasyPicky and Customertimes co-hosted an event on the theme of Artificial Intelligence in Retail. Customertimes, specializing in digital […]
