Bridging the Gap Between Strategy & Field Execution: Roundtable with Mondelez & Lactalis
Strategy in retail is shaped by national trends and category priorities, but its impact is ultimately decided in the reality of each store. Execution […]
Field Data as a Driver of Commercial Performance – The Example of Mars
In today’s retail environment, field data has become one of the most decisive levers for commercial performance. Brands that outperform are those […]
Why Data Integration Is Now the Core of Retail Strategy
Retailers and FMCG manufacturers have never had access to so much data, field visits, retailer portals, CRM systems, e‑commerce analytics, supply chain signals, and competitive intelligence. […]
How EasyPicky Helps Retail Brands Maximize ROI from Store Execution
Why does ROI Matters in Retail Execution? Retail brands rely heavily on their field sales and merchandising teams to ensure strong in-store execution. From […]
Olivier Dauvers tests EasyPicky : when AI transforms shelf audits
While shooting at an Auchan store in Taverny, retail specialist Olivier Dauvers tested the EasyPicky solution in real-world conditions. The goal: check […]
Retail trends 2026 for brands displayed in physical stores
Retail trends 2026 for brands displayed in physical stores Retail trends 2026 for brands displayed in physical stores reflect a deep shift […]
How does EasyPicky adapt to field constraints?
Save time in shop with EasyPicky: the all-in-one solution for your shelf and assortment surveys. Put an end to constraints, optimise your work from now on!
Competitive Intelligence Retail: Essential KPIs for Success in the CPG Industry
In the fast-paced world of consumer packaged goods (CPG), where competition is fierce, businesses must continuously monitor performance to maintain a leading […]
The digitisation of field audits in retail: an essential strategic lever
In a constantly evolving retail sector, adopting innovative solutions has become essential for companies wishing to remain competitive. Digital transformation is a […]
Easy to update solutions: stay ahead with retail technologies built for change
Introduction The retail industry is evolving at an unprecedented pace. By 2025, the global retail market is expected to reach $31.7 trillion, growing […]