Looking back at 2025 and the 2026 ambitions of EasyPicky’s founders
Joint interview with Marine Bibal & Renaud Pacull
In 2025, EasyPicky reached a major strategic milestone. What began as a shelf audit solution has evolved into a global, intelligent, and collaborative Retail Execution platform, now deployed internationally. We sat down with EasyPicky’s founders, Marine Bibal and Renaud Pacull, to reflect on this pivotal year and share their ambitions for 2026.
2025: A year of maturity and international scalability
“What had already been part of our DNA truly became our day-to-day reality in 2025,” explains Marine Bibal. EasyPicky now supports multinational clients across Europe, from France to Spain, Belgium, the UK, and Germany, while adapting seamlessly to local market specificities.
One indicator clearly illustrates this success: zero churn.
“We have never lost a single client. Our customers grow with us, and EasyPicky expands within their organizations. That level of trust is incredibly strong,” Marine adds.
A 360° retail execution solution for the entire ecosystem
For Renaud Pacull, 2025 also marked a deep transformation of the product itself.
“EasyPicky is no longer just about collecting data. It’s about empowering everyone involved in retail execution.”
Today, the platform supports:
- Field sales teams with prioritized tasks and smart recommendations
- Crowdsourcing contributors for exhaustive, 99% accurate data collection
- Headquarters and management teams with real-time, granular visibility
The objective is clear: turn data into immediate action, without waiting for delayed reports.
Data that drives action in real time
EasyPicky consolidates data instantly, even offline, and integrates seamlessly with CRM and SFA tools. “Data becomes directly actionable and actively supports Perfect Store Execution,” explains Renaud.
By doing so, EasyPicky breaks down silos and creates a connected ecosystem where insights flow smoothly from store to headquarters.
2026 ambitions: accelerate, automate, anticipate
After a year of maturity, EasyPicky is entering a new phase of acceleration.
“In 2026, we will go further with predictive AI, increased automation of field actions, and the integration of new data sources to enrich our insights,” says Renaud.
Marine concludes: “Our ambition for 2026 is audacity, powered by a solution that is more robust, more scalable, and more human than ever.”
2025 laid the foundations.
2026 will be the year of acceleration for EasyPicky.
FAQ
Why was 2025 a turning point for EasyPicky?
2025 marked EasyPicky’s year of maturity. We completed our transformation from a shelf audit tool into a global, intelligent, and collaborative Retail Execution platform, now deployed internationally. This shift resulted in strong international scalability (Europe, UK, Germany, etc.) and a key indicator of success: 0% churn.
How does EasyPicky adapt to local market specificities?
EasyPicky is built to be modular and flexible. It integrates local constraints, business processes, store formats, and market expectations, while ensuring a unified and consistent user experience across all countries.
What truly differentiates EasyPicky from other Retail Execution solutions?
Unlike traditional tools, EasyPicky goes far beyond data collection. It is a 360° action-driven platform that:
- Delivers real-time, actionable data, even offline, with seamless CRM and SFA integration
- Prioritizes field actions with smart, AI-powered recommendations
- Ensures 99% data accuracy through a hybrid model (field teams + crowdsourcing)
How does EasyPicky turn data into concrete actions?
Data is centralized and synchronized in real time, including offline. It is accessible to all stakeholders, field teams, HQ, and partners, enabling faster decision-making, fewer silos, and continuous progress toward Perfect Store Execution.
How do you explain a 0% churn rate?
This reflects the trust of our clients. We grow alongside them, adapting EasyPicky to their evolving needs and international expansion. This long-term partnership approach naturally drives loyalty and sustained value creation.
What are EasyPicky’s key ambitions for 2026?
2026 will be the year of acceleration, focused on three priorities:
- Predictive AI to anticipate trends and recommend proactive actions
- Advanced automation to reduce manual tasks for field teams
- A more human approach, with stronger training, support, and user-centric design
Our vision: high-performance technology that truly empowers retail teams, not replaces them.
