Eckes-Granini and EasyPicky: Innovation driving commercial performance
Innovate to perform better
In a constantly evolving commercial environment, Eckes-Granini, the leader in premium fruit juices, decided to rethink its ways of working to strengthen the performance of its sales force.
The goal: to automate low-value tasks and free up time for sales, customer relationships, and strategy.
At Eckes-Granini, innovation isn’t just a slogan, it’s a true driver of transformation.
It was therefore only natural that Eckes-Granini turned to EasyPicky, a technological solution aligned with its vision: making teams more efficient, autonomous, and better connected to their commercial priorities.
The company was looking for a tool that could simplify shelf audits, ensure data reliability, and speed up decision-making in the field, without complicating the teams’ daily work.
EasyPicky quickly proved to be the obvious choice: a solution that is simple to deploy, agile, and designed specifically to meet field teams’ needs.
EasyPicky: Technological Innovation at the Service of the Field
The shelf audit phase is crucial but has historically been time-consuming for sales teams. With EasyPicky, this step has been revolutionized through video and artificial intelligence.
In just a few weeks, the solution was integrated into Eckes-Granini’s new CRM, enabling instant data capture and seamless synchronization between tools.
The result: faster, more reliable, and smoother field execution.
Data: A driver of decisions and performance
In retail, real-time data has become a strategic asset.
Thanks to EasyPicky, Eckes-Granini teams now have access to instant, comprehensive, and actionable data directly from the field.
This information allows teams to track KPIs, identify growth levers, and base commercial decisions on tangible facts.
Technological innovation thus becomes a true driver of operational performance.
A collective project that unites and transforms
The integration of EasyPicky didn’t just modernize processes—it brought the entire team together around a unifying project.
Training, support, user feedback… every step strengthened cohesion and buy-in for the change.
In just three months, Eckes-Granini successfully carried out a major digital transformation, becoming a model of commercial efficiency within its group.
Innovation: a sustainable lever for business performance
With EasyPicky, Eckes-Granini shows that innovation is not an end in itself, but a way to empower people and boost performance. By simplifying shelf audits, ensuring reliable data, and freeing up valuable time, the solution has allowed field teams to refocus on their core mission: selling and creating value.
