Cómo EasyPicky ayuda a las marcas retail a maximizar el ROI de la ejecución en tienda
23 de marzo de 2026
¿Por qué es importante el ROI en la ejecución retail? Las marcas retail dependen en gran medida de sus equipos comerciales de
Autor: Clémence Ferrara
EASYPICKY INSIGHTS
Clémence Ferrara
Clémence Ferrara is Marketing Manager at EasyPicky, where she works at the intersection of marketing, retail innovation and technology. Always on the lookout for emerging trends, she has a particular interest in the new tools, data-driven approaches and technologies that are reshaping in-store execution and the way FMCG brands manage retail performance. She closely follows developments in retail, AI and field operations, with a focus on understanding how innovation can translate into more efficient processes and better decision-making for commercial and marketing teams. Through her articles, she shares practical insights on retail execution, marketing strategy, technology and the evolving challenges faced by FMCG brands.
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