Clémence Ferrara is Marketing Manager at EasyPicky, where she works at the intersection of marketing, retail innovation and technology. Always on the lookout for emerging trends, she has a particular interest in the new tools, data-driven approaches and technologies that are reshaping in-store execution and the way FMCG brands manage retail performance. She closely follows developments in retail, AI and field operations, with a focus on understanding how innovation can translate into more efficient processes and better decision-making for commercial and marketing teams. Through her articles, she shares practical insights on retail execution, marketing strategy, technology and the evolving challenges faced by FMCG brands.