{"id":17485,"date":"2025-12-03T18:18:05","date_gmt":"2025-12-03T17:18:05","guid":{"rendered":"https:\/\/easypicky.com\/como-easypicky-se-adapto-al-mercado-aleman-un-despliegue-a-medida-en-nestle-alemania\/"},"modified":"2025-12-04T12:41:06","modified_gmt":"2025-12-04T11:41:06","slug":"como-easypicky-se-adapto-al-mercado-aleman-un-despliegue-a-medida-en-nestle-alemania","status":"publish","type":"post","link":"https:\/\/easypicky.com\/es\/como-easypicky-se-adapto-al-mercado-aleman-un-despliegue-a-medida-en-nestle-alemania\/","title":{"rendered":"C\u00f3mo EasyPicky se adapt\u00f3 al mercado alem\u00e1n: un despliegue a medida en Nestl\u00e9 Alemania"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"17485\" class=\"elementor elementor-17485 elementor-17371\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-99cd827 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-glass-effect-no exad-sticky-section-no\" data-id=\"99cd827\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-aba1af7 exad-glass-effect-no exad-sticky-section-no\" data-id=\"aba1af7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-605eded exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-video\" data-id=\"605eded\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/youtu.be\\\/BMx2GvTn7b4?si=AiYnsgSJriKV3zxR&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f44ce04 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-glass-effect-no exad-sticky-section-no\" data-id=\"f44ce04\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1d54ba20 exad-glass-effect-no exad-sticky-section-no\" data-id=\"1d54ba20\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-31443e71 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"31443e71\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Cuando Nestl\u00e9 Alemania decidi\u00f3 modernizar su enfoque de las auditor\u00edas de estanter\u00edas, una cosa qued\u00f3 r\u00e1pidamente clara: necesitaban una soluci\u00f3n que no solo aumentara la eficiencia en el terreno, sino que tambi\u00e9n se <strong>adaptara a las especificidades de un nuevo mercado<\/strong>.<\/p>\n<p>EasyPicky ya hab\u00eda sido desplegado con \u00e9xito en <strong>Nestl\u00e9 Francia<\/strong>, dentro de la misma organizaci\u00f3n global, pero un pa\u00eds diferente implica formatos de tienda distintos, flujos de trabajo diferentes y convenciones minoristas propias. El desaf\u00edo consist\u00eda en replicar este \u00e9xito <strong>adaptando la soluci\u00f3n a los requisitos del comercio minorista alem\u00e1n<\/strong>. <\/p>\n<p>La transici\u00f3n se gestion\u00f3 con una eficacia notable, garantizando una gesti\u00f3n del cambio fluida y una fuerte aceptaci\u00f3n por parte de los usuarios. EasyPicky demostr\u00f3 r\u00e1pidamente ser la soluci\u00f3n perfecta: flexible, intuitiva y f\u00e1cil de adaptar a las necesidades locales. <\/p>\n<h2 class=\"wp-block-heading\">Flexibilidad ante todo: una soluci\u00f3n f\u00e1cil de escalar y dise\u00f1ada para la adaptaci\u00f3n local<\/h2>\n<p>Uno de los comentarios m\u00e1s contundentes de la entrevista lo resume perfectamente:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-77e6622 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-testimonial\" data-id=\"77e6622\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"testimonial.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-testimonial-wrapper\">\n\t\t\t\t\t\t\t<div class=\"elementor-testimonial-content\">\"EasyPicky es muy flexible y adaptable, por lo que fue muy f\u00e1cil ajustarlo a las necesidades del comercio minorista alem\u00e1n y a nuestras peculiaridades locales.\"<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-testimonial-meta elementor-has-image elementor-testimonial-image-position-aside\">\n\t\t\t\t<div class=\"elementor-testimonial-meta-inner\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial-image\">\n\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"5776\" height=\"4336\" src=\"https:\/\/easypicky.com\/wp-content\/uploads\/2025\/12\/Thomas-Langefled-Project-Manager-at-Nestle-Germany.webp\" class=\"attachment-full size-full wp-image-17400\" alt=\"Thomas Langefled, Project Manager at Nestle\u0301 Germany\" srcset=\"https:\/\/easypicky.com\/wp-content\/uploads\/2025\/12\/Thomas-Langefled-Project-Manager-at-Nestle-Germany.webp?w=5776 5776w, https:\/\/easypicky.com\/wp-content\/uploads\/2025\/12\/Thomas-Langefled-Project-Manager-at-Nestle-Germany.webp?w=300 300w, https:\/\/easypicky.com\/wp-content\/uploads\/2025\/12\/Thomas-Langefled-Project-Manager-at-Nestle-Germany.webp?w=1024 1024w, https:\/\/easypicky.com\/wp-content\/uploads\/2025\/12\/Thomas-Langefled-Project-Manager-at-Nestle-Germany.webp?w=768 768w, https:\/\/easypicky.com\/wp-content\/uploads\/2025\/12\/Thomas-Langefled-Project-Manager-at-Nestle-Germany.webp?w=1536 1536w, https:\/\/easypicky.com\/wp-content\/uploads\/2025\/12\/Thomas-Langefled-Project-Manager-at-Nestle-Germany.webp?w=2048 2048w, https:\/\/easypicky.com\/wp-content\/uploads\/2025\/12\/Thomas-Langefled-Project-Manager-at-Nestle-Germany.webp?w=650 650w\" sizes=\"(max-width: 5776px) 100vw, 5776px\" \/>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial-details\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial-name\">Thomas Langefeld<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial-job\">Project Manager, Nestl\u00e9 Germany<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-add4630 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"add4630\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Aunque Nestl\u00e9 Alemania ya hab\u00eda visto la <a href=\"https:\/\/easypicky.com\/es\/nestle-easypicky\/\">herramienta en funcionamiento en Francia<\/a>, su implementaci\u00f3n local requiri\u00f3 ajustes cuidadosos para adaptarla a las realidades del mercado alem\u00e1n, desde la disposici\u00f3n de las tiendas hasta las estructuras de datos y los procesos internos.<\/p>\n<p>Gracias a la arquitectura configurable de EasyPicky y a la estrecha colaboraci\u00f3n entre ambos equipos, la soluci\u00f3n se personaliz\u00f3 r\u00e1pidamente para el entorno minorista alem\u00e1n, garantizando un despliegue fluido en todo el pa\u00eds.<\/p>\n<h2 class=\"wp-block-heading\">Abordar un punto de dolor cr\u00edtico: auditor\u00edas de estanter\u00edas que consumen mucho tiempo<\/h2>\n<p>Antes de EasyPicky, los equipos de campo se enfrentaban a un desaf\u00edo familiar:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a078533 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-testimonial\" data-id=\"a078533\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"testimonial.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-testimonial-wrapper\">\n\t\t\t\t\t\t\t<div class=\"elementor-testimonial-content\">\"Tenemos cientos de productos en cada tienda y busc\u00e1bamos una soluci\u00f3n para realizar la laboriosa verificaci\u00f3n de la distribuci\u00f3n de manera m\u00e1s eficiente y con mayor frecuencia.\"<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-testimonial-meta elementor-has-image elementor-testimonial-image-position-aside\">\n\t\t\t\t<div class=\"elementor-testimonial-meta-inner\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial-image\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"2600\" height=\"2724\" src=\"https:\/\/easypicky.com\/wp-content\/uploads\/2025\/12\/Jens-Thoms-Field-Sales-Group-Director-at-Nestle-e1764778867980.webp\" class=\"attachment-full size-full wp-image-17404\" alt=\"Jens Thoms, Field Sales Group Director at Nestle\u0301 Germany\" srcset=\"https:\/\/easypicky.com\/wp-content\/uploads\/2025\/12\/Jens-Thoms-Field-Sales-Group-Director-at-Nestle-e1764778867980.webp?w=2600 2600w, https:\/\/easypicky.com\/wp-content\/uploads\/2025\/12\/Jens-Thoms-Field-Sales-Group-Director-at-Nestle-e1764778867980.webp?w=286 286w, https:\/\/easypicky.com\/wp-content\/uploads\/2025\/12\/Jens-Thoms-Field-Sales-Group-Director-at-Nestle-e1764778867980.webp?w=977 977w, https:\/\/easypicky.com\/wp-content\/uploads\/2025\/12\/Jens-Thoms-Field-Sales-Group-Director-at-Nestle-e1764778867980.webp?w=768 768w, https:\/\/easypicky.com\/wp-content\/uploads\/2025\/12\/Jens-Thoms-Field-Sales-Group-Director-at-Nestle-e1764778867980.webp?w=1466 1466w, https:\/\/easypicky.com\/wp-content\/uploads\/2025\/12\/Jens-Thoms-Field-Sales-Group-Director-at-Nestle-e1764778867980.webp?w=1955 1955w, https:\/\/easypicky.com\/wp-content\/uploads\/2025\/12\/Jens-Thoms-Field-Sales-Group-Director-at-Nestle-e1764778867980.webp?w=620 620w\" sizes=\"(max-width: 2600px) 100vw, 2600px\" \/>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial-details\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial-name\">Jens Thoms<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial-job\">Field Sales Group Director, Nestl\u00e9 Germany<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-530c4cc exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"530c4cc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Con cientos de SKU que verificar, las auditor\u00edas manuales consum\u00edan un tiempo valioso y limitaban la frecuencia de las visitas a las tiendas. EasyPicky automatiz\u00f3 este proceso de extremo a extremo, ofreciendo informaci\u00f3n en tiempo real sobre los estantes a partir de un simple escaneo en video y brindando a los representantes de ventas una visi\u00f3n clara y completa del rendimiento de la tienda, junto con las acciones inmediatas que deben realizar en el punto de venta, as\u00ed como datos claros y accionables para los gestores en la sede. <\/p>\n<h2 class=\"wp-block-heading\">Una herramienta sencilla e intuitiva adoptada r\u00e1pidamente por los equipos de campo<\/h2>\n<p>Nestl\u00e9 tambi\u00e9n destac\u00f3 lo f\u00e1cil de usar que es la herramienta:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e899a63 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-testimonial\" data-id=\"e899a63\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"testimonial.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-testimonial-wrapper\">\n\t\t\t\t\t\t\t<div class=\"elementor-testimonial-content\">\u201cEasyPicky es f\u00e1cil de aprender y muy intuitivo.\u201d<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-testimonial-meta elementor-has-image elementor-testimonial-image-position-aside\">\n\t\t\t\t<div class=\"elementor-testimonial-meta-inner\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial-image\">\n\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"5776\" height=\"4336\" src=\"https:\/\/easypicky.com\/wp-content\/uploads\/2025\/12\/Thomas-Langefled-Project-Manager-at-Nestle-Germany.webp\" class=\"attachment-full size-full wp-image-17400\" alt=\"Thomas Langefled, Project Manager at Nestle\u0301 Germany\" srcset=\"https:\/\/easypicky.com\/wp-content\/uploads\/2025\/12\/Thomas-Langefled-Project-Manager-at-Nestle-Germany.webp?w=5776 5776w, https:\/\/easypicky.com\/wp-content\/uploads\/2025\/12\/Thomas-Langefled-Project-Manager-at-Nestle-Germany.webp?w=300 300w, https:\/\/easypicky.com\/wp-content\/uploads\/2025\/12\/Thomas-Langefled-Project-Manager-at-Nestle-Germany.webp?w=1024 1024w, https:\/\/easypicky.com\/wp-content\/uploads\/2025\/12\/Thomas-Langefled-Project-Manager-at-Nestle-Germany.webp?w=768 768w, https:\/\/easypicky.com\/wp-content\/uploads\/2025\/12\/Thomas-Langefled-Project-Manager-at-Nestle-Germany.webp?w=1536 1536w, https:\/\/easypicky.com\/wp-content\/uploads\/2025\/12\/Thomas-Langefled-Project-Manager-at-Nestle-Germany.webp?w=2048 2048w, https:\/\/easypicky.com\/wp-content\/uploads\/2025\/12\/Thomas-Langefled-Project-Manager-at-Nestle-Germany.webp?w=650 650w\" sizes=\"(max-width: 5776px) 100vw, 5776px\" \/>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial-details\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial-name\">Thomas Langefeld<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial-job\">Project Manager, Nestl\u00e9 Germany<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-38811ea exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"38811ea\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Sesiones de formaci\u00f3n en grupos reducidos ayudaron a acelerar el aprendizaje y a generar confianza. Combinado con la interfaz intuitiva de la plataforma, este enfoque gener\u00f3 comentarios muy positivos por parte de los usuarios. <\/p><h2 class=\"wp-block-heading\">Eficiencia reforzada: m\u00e1s tiempo para actividades de alto valor<\/h2><p> <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9ada9fd exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-testimonial\" data-id=\"9ada9fd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"testimonial.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-testimonial-wrapper\">\n\t\t\t\t\t\t\t<div class=\"elementor-testimonial-content\">\"El mayor beneficio es el tiempo.\"<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-testimonial-meta elementor-has-image elementor-testimonial-image-position-aside\">\n\t\t\t\t<div class=\"elementor-testimonial-meta-inner\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial-image\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"2600\" height=\"2724\" src=\"https:\/\/easypicky.com\/wp-content\/uploads\/2025\/12\/Jens-Thoms-Field-Sales-Group-Director-at-Nestle-e1764778867980.webp\" class=\"attachment-full size-full wp-image-17404\" alt=\"Jens Thoms, Field Sales Group Director at Nestle\u0301 Germany\" srcset=\"https:\/\/easypicky.com\/wp-content\/uploads\/2025\/12\/Jens-Thoms-Field-Sales-Group-Director-at-Nestle-e1764778867980.webp?w=2600 2600w, https:\/\/easypicky.com\/wp-content\/uploads\/2025\/12\/Jens-Thoms-Field-Sales-Group-Director-at-Nestle-e1764778867980.webp?w=286 286w, https:\/\/easypicky.com\/wp-content\/uploads\/2025\/12\/Jens-Thoms-Field-Sales-Group-Director-at-Nestle-e1764778867980.webp?w=977 977w, https:\/\/easypicky.com\/wp-content\/uploads\/2025\/12\/Jens-Thoms-Field-Sales-Group-Director-at-Nestle-e1764778867980.webp?w=768 768w, https:\/\/easypicky.com\/wp-content\/uploads\/2025\/12\/Jens-Thoms-Field-Sales-Group-Director-at-Nestle-e1764778867980.webp?w=1466 1466w, https:\/\/easypicky.com\/wp-content\/uploads\/2025\/12\/Jens-Thoms-Field-Sales-Group-Director-at-Nestle-e1764778867980.webp?w=1955 1955w, https:\/\/easypicky.com\/wp-content\/uploads\/2025\/12\/Jens-Thoms-Field-Sales-Group-Director-at-Nestle-e1764778867980.webp?w=620 620w\" sizes=\"(max-width: 2600px) 100vw, 2600px\" \/>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial-details\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial-name\">Jens Thoms<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial-job\">Field Sales Group Director, Nestl\u00e9 Germany<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dd28b39 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"dd28b39\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Con las auditor\u00edas de estanter\u00edas automatizadas y los datos entregados en tiempo real, los representantes de ventas pueden centrarse en tareas de alto impacto como:<\/p>\n<ul>\n<li>asegurar la correcta exposici\u00f3n de los productos,<\/li>\n<li>verificar la visibilidad de los lanzamientos,<\/li>\n<li>fortalecer las alianzas con las tiendas,<\/li>\n<li>impulsar el rendimiento comercial.<\/li>\n<\/ul>\n<p>Como comparti\u00f3 Jens Hardt:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c12fd4c exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-testimonial\" data-id=\"c12fd4c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"testimonial.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-testimonial-wrapper\">\n\t\t\t\t\t\t\t<div class=\"elementor-testimonial-content\">\"Es un beneficio muy, muy grande para mi d\u00eda a d\u00eda y para la actividad diaria.\"<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-testimonial-meta elementor-has-image elementor-testimonial-image-position-aside\">\n\t\t\t\t<div class=\"elementor-testimonial-meta-inner\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial-image\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"2820\" height=\"2253\" src=\"https:\/\/easypicky.com\/wp-content\/uploads\/2025\/12\/Jens-Hardt-Field-Sales-Manager-at-Nestle-Germany-e1764778960887.webp\" class=\"attachment-full size-full wp-image-17408\" alt=\"\" srcset=\"https:\/\/easypicky.com\/wp-content\/uploads\/2025\/12\/Jens-Hardt-Field-Sales-Manager-at-Nestle-Germany-e1764778960887.webp?w=2820 2820w, https:\/\/easypicky.com\/wp-content\/uploads\/2025\/12\/Jens-Hardt-Field-Sales-Manager-at-Nestle-Germany-e1764778960887.webp?w=300 300w, https:\/\/easypicky.com\/wp-content\/uploads\/2025\/12\/Jens-Hardt-Field-Sales-Manager-at-Nestle-Germany-e1764778960887.webp?w=1024 1024w, https:\/\/easypicky.com\/wp-content\/uploads\/2025\/12\/Jens-Hardt-Field-Sales-Manager-at-Nestle-Germany-e1764778960887.webp?w=768 768w, https:\/\/easypicky.com\/wp-content\/uploads\/2025\/12\/Jens-Hardt-Field-Sales-Manager-at-Nestle-Germany-e1764778960887.webp?w=1536 1536w, https:\/\/easypicky.com\/wp-content\/uploads\/2025\/12\/Jens-Hardt-Field-Sales-Manager-at-Nestle-Germany-e1764778960887.webp?w=2048 2048w, https:\/\/easypicky.com\/wp-content\/uploads\/2025\/12\/Jens-Hardt-Field-Sales-Manager-at-Nestle-Germany-e1764778960887.webp?w=650 650w\" sizes=\"(max-width: 2820px) 100vw, 2820px\" \/>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial-details\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial-name\">Jens Hardt<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial-job\">Field Sales Manager, Nestl\u00e9 Germany<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b9867a5 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"b9867a5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2 class=\"wp-block-heading\">Construyendo el futuro: primer cliente de EasyPicky en adoptar el reconocimiento de precios<\/h2>\n<p>Nestl\u00e9 Alemania no solo utiliza EasyPicky para las verificaciones de distribuci\u00f3n; tambi\u00e9n est\u00e1n preparando la pr\u00f3xima fase de la digitalizaci\u00f3n del retail.<\/p>\n<p>Son el primer cliente de EasyPicky en adoptar la<a href=\"https:\/\/easypicky.com\/es\/nuestras-funcionalidades\/\"> funci\u00f3n de reconocimiento de precios<\/a>, debido a las especificidades del mercado minorista alem\u00e1n, lo que permite a la plataforma ofrecer informaci\u00f3n de precios a\u00fan m\u00e1s clara y en tiempo real desde el terreno:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ac95b2f exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-testimonial\" data-id=\"ac95b2f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"testimonial.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-testimonial-wrapper\">\n\t\t\t\t\t\t\t<div class=\"elementor-testimonial-content\">\"Nuestra ambici\u00f3n es tambi\u00e9n recopilar informaci\u00f3n de precios\u2026 para tomar las decisiones adecuadas para el futuro de nuestra organizaci\u00f3n.\"<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-testimonial-meta elementor-has-image elementor-testimonial-image-position-aside\">\n\t\t\t\t<div class=\"elementor-testimonial-meta-inner\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial-image\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"2600\" height=\"2724\" src=\"https:\/\/easypicky.com\/wp-content\/uploads\/2025\/12\/Jens-Thoms-Field-Sales-Group-Director-at-Nestle-e1764778867980.webp\" class=\"attachment-full size-full wp-image-17404\" alt=\"Jens Thoms, Field Sales Group Director at Nestle\u0301 Germany\" srcset=\"https:\/\/easypicky.com\/wp-content\/uploads\/2025\/12\/Jens-Thoms-Field-Sales-Group-Director-at-Nestle-e1764778867980.webp?w=2600 2600w, https:\/\/easypicky.com\/wp-content\/uploads\/2025\/12\/Jens-Thoms-Field-Sales-Group-Director-at-Nestle-e1764778867980.webp?w=286 286w, https:\/\/easypicky.com\/wp-content\/uploads\/2025\/12\/Jens-Thoms-Field-Sales-Group-Director-at-Nestle-e1764778867980.webp?w=977 977w, https:\/\/easypicky.com\/wp-content\/uploads\/2025\/12\/Jens-Thoms-Field-Sales-Group-Director-at-Nestle-e1764778867980.webp?w=768 768w, https:\/\/easypicky.com\/wp-content\/uploads\/2025\/12\/Jens-Thoms-Field-Sales-Group-Director-at-Nestle-e1764778867980.webp?w=1466 1466w, https:\/\/easypicky.com\/wp-content\/uploads\/2025\/12\/Jens-Thoms-Field-Sales-Group-Director-at-Nestle-e1764778867980.webp?w=1955 1955w, https:\/\/easypicky.com\/wp-content\/uploads\/2025\/12\/Jens-Thoms-Field-Sales-Group-Director-at-Nestle-e1764778867980.webp?w=620 620w\" sizes=\"(max-width: 2600px) 100vw, 2600px\" \/>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial-details\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial-name\">Jens Thoms<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial-job\">Field Sales Group Director, Nestl\u00e9 Germany<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-432369b elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-glass-effect-no exad-sticky-section-no\" data-id=\"432369b\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-68c81a7 exad-glass-effect-no exad-sticky-section-no\" data-id=\"68c81a7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-605e2ce exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"605e2ce\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Esta base de datos enriquecida permitir\u00e1 obtener conocimientos m\u00e1s s\u00f3lidos por categor\u00eda y tomar decisiones m\u00e1s estrat\u00e9gicas en todas ellas.<\/p><h2 class=\"wp-block-heading\">Conclusi\u00f3n: una soluci\u00f3n flexible y escalable lista para su despliegue internacional<\/h2><p data-id=\"OZwaWrsIveYsTp\" data-type=\"unstyled\">La experiencia de Nestl\u00e9 Alemania demuestra c\u00f3mo EasyPicky puede adaptarse sin problemas a un nuevo mercado.<\/p><p data-id=\"7ZTrs943A9r3Ia\" data-type=\"unstyled\">Una soluci\u00f3n que puede desplegarse r\u00e1pidamente en varios pa\u00edses, adaptarse a las necesidades locales y escalarse sin complejidad.<\/p><p data-id=\"jJ7IjYBuJSvXds\" data-type=\"unstyled\">Con su flexibilidad, facilidad de uso y su impacto positivo en las operaciones diarias de campo, EasyPicky sigue demostrando que puede crecer a nivel internacional respetando las especificidades de cada mercado.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8d84f1f elementor-align-center exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-button\" data-id=\"8d84f1f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/easypicky.com\/es\/pongase-en-contacto-con-nosotros\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">\u00a1Convi\u00e9rtete en nuestra pr\u00f3xima historia de \u00e9xito!<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>https:\/\/youtu.be\/BMx2GvTn7b4?si=AiYnsgSJriKV3zxR Cuando Nestl\u00e9 Alemania decidi\u00f3 modernizar su enfoque de las auditor\u00edas de estanter\u00edas, una cosa qued\u00f3 r\u00e1pidamente clara: necesitaban una soluci\u00f3n que [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":17431,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"none","_seopress_titles_title":"How EasyPicky adapted to the German market: tailor-made deployment at Nestl\u00e9 Germany","_seopress_titles_desc":"How Nestl\u00e9 Germany adapted EasyPicky to local retail needs: a flexible, intuitive tool that automates shelf checks and adds real-time price recognition.","_seopress_robots_index":"","content-type":"","footnotes":""},"categories":[74],"tags":[],"class_list":["post-17485","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-casos-de-exito"],"_links":{"self":[{"href":"https:\/\/easypicky.com\/es\/wp-json\/wp\/v2\/posts\/17485","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/easypicky.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/easypicky.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/easypicky.com\/es\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/easypicky.com\/es\/wp-json\/wp\/v2\/comments?post=17485"}],"version-history":[{"count":2,"href":"https:\/\/easypicky.com\/es\/wp-json\/wp\/v2\/posts\/17485\/revisions"}],"predecessor-version":[{"id":17487,"href":"https:\/\/easypicky.com\/es\/wp-json\/wp\/v2\/posts\/17485\/revisions\/17487"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/easypicky.com\/es\/wp-json\/wp\/v2\/media\/17431"}],"wp:attachment":[{"href":"https:\/\/easypicky.com\/es\/wp-json\/wp\/v2\/media?parent=17485"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/easypicky.com\/es\/wp-json\/wp\/v2\/categories?post=17485"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/easypicky.com\/es\/wp-json\/wp\/v2\/tags?post=17485"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}