{"id":14891,"date":"2024-05-31T16:31:32","date_gmt":"2024-05-31T14:31:32","guid":{"rendered":"https:\/\/easypicky.com\/nestle-easypicky\/"},"modified":"2025-03-14T17:22:28","modified_gmt":"2025-03-14T16:22:28","slug":"nestle-easypicky","status":"publish","type":"post","link":"https:\/\/easypicky.com\/es\/nestle-easypicky\/","title":{"rendered":"Nestl\u00e9 &amp; EasyPicky"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"14891\" class=\"elementor elementor-14891 elementor-10333\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-331fb60 elementor-section-full_width elementor-section-height-default elementor-section-height-default exad-glass-effect-no exad-sticky-section-no\" data-id=\"331fb60\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-11523f9 exad-glass-effect-no exad-sticky-section-no\" data-id=\"11523f9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0abf435 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"0abf435\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>En un momento en que la digitalizaci\u00f3n se extiende a todos los sectores y todas las l\u00edneas de negocio, Nestl\u00e9 se ha embarcado en varios proyectos, entre ellos la digitalizaci\u00f3n de las herramientas de su fuerza de ventas. A principios de 2024, se despleg\u00f3 la soluci\u00f3n EasyPicky para recopilar y analizar todos los datos de campo de Nestl\u00e9. <\/p>\n<p>He aqu\u00ed un v\u00eddeo en el que los equipos de Nestl\u00e9 hablan del despliegue y de su experiencia con EasyPicky :<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0b64168 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-video\" data-id=\"0b64168\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/youtu.be\\\/ecpWPjI6xNM&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3a5eed1 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-glass-effect-no exad-sticky-section-no\" data-id=\"3a5eed1\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ea14f0f exad-glass-effect-no exad-sticky-section-no\" data-id=\"ea14f0f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ef34b38 ui-e-a-animate exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-highlighted-text\" data-id=\"ef34b38\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"highlighted-text.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2 class=\"ui-e--highlighted-text\" >\r\n        <span class=\"ui-e-headline-text\">Est\u00e1n en <\/span><span class=\"whitespace\"> <\/span><span class=\"ui-e-headline-text ui-e-headline-stroke1\">\r\n\t\t\t\t\t\t\t<span class=\"ui-e-headline-text ui-e-headline-highlighted\">la mejor posici\u00f3n<\/span><span class=\"uicore-svg-wrapper\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 500 150\" preserveAspectRatio=\"none\"><path d='M15.2,133.3L15.2,133.3c121.9-7.6,244-9.9,366.1-6.8c34.6,0.9,69.1,2.3,103.7,4'\/><\/svg><\/span><\/span><span class=\"whitespace\"> <\/span><span class=\"ui-e-headline-text\"> para hablar de ello.<\/span>        <\/h2>\r\n        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-69a8445 bdt-item-match-height--yes bdt-review-img--top bdt-navigation-type-arrows bdt-carousel-style-carousel exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-bdt-review-card-carousel\" data-id=\"69a8445\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"bdt-review-card-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        <div id=\"bdt-review-card-carousel-69a8445\" class=\"bdt-arrows-align-center bdt-review-card-carousel\" data-settings=\"{&quot;autoplay&quot;:{&quot;delay&quot;:5000},&quot;loop&quot;:true,&quot;speed&quot;:500,&quot;slidesPerView&quot;:1,&quot;slidesPerGroup&quot;:1,&quot;spaceBetween&quot;:20,&quot;effect&quot;:&quot;carousel&quot;,&quot;breakpoints&quot;:{&quot;767&quot;:{&quot;slidesPerView&quot;:1,&quot;spaceBetween&quot;:20,&quot;slidesPerGroup&quot;:1},&quot;1023&quot;:{&quot;slidesPerView&quot;:1,&quot;spaceBetween&quot;:20,&quot;slidesPerGroup&quot;:1}},&quot;navigation&quot;:{&quot;nextEl&quot;:&quot;#bdt-review-card-carousel-69a8445 .bdt-navigation-next&quot;,&quot;prevEl&quot;:&quot;#bdt-review-card-carousel-69a8445 .bdt-navigation-prev&quot;},&quot;pagination&quot;:{&quot;el&quot;:&quot;#bdt-review-card-carousel-69a8445 .swiper-pagination&quot;,&quot;type&quot;:&quot;&quot;,&quot;clickable&quot;:&quot;true&quot;,&quot;dynamicBullets&quot;:false},&quot;scrollbar&quot;:{&quot;el&quot;:&quot;#bdt-review-card-carousel-69a8445 .swiper-scrollbar&quot;,&quot;hide&quot;:&quot;true&quot;},&quot;coverflowEffect&quot;:{&quot;rotate&quot;:50,&quot;stretch&quot;:0,&quot;depth&quot;:100,&quot;modifier&quot;:1,&quot;slideShadows&quot;:true}}\">\n            <div class=\"swiper-container\">\n                <div class=\"swiper-wrapper\">\n            \n                    <div class=\"bdt-ep-review-card-carousel-item swiper-slide\">\n                                <div class=\"bdt-ep-review-card-carousel-content\">\n                                        <h3 class=\"bdt-ep-review-card-carousel-name\">\n                Nicolas Deas            <\/h3>\n                                                    <div class=\"bdt-ep-review-card-carousel-job-title\">\n                National Sales Manager, Nestl\u00e9            <\/div>\n            \n                    \n                                        <div class=\"bdt-ep-review-card-carousel-text\">\n                <p>\u00abLa digitalizaci\u00f3n nos permite alcanzar dos objetivos. El primero es la equidad dentro de nuestros equipos de ventas, en t\u00e9rminos de KPI y fijaci\u00f3n de objetivos. Y el segundo es ahorrar tiempo para que nuestros equipos de ventas, nuestros jefes de planta y nuestras tiendas sean m\u00e1s eficientes y podamos desarrollar nuestro negocio\u00bb.<\/p>            <\/div>\n            \n                                    <\/div>\n            <\/div>\n                    <div class=\"bdt-ep-review-card-carousel-item swiper-slide\">\n                                <div class=\"bdt-ep-review-card-carousel-content\">\n                                        <h3 class=\"bdt-ep-review-card-carousel-name\">\n                Christophe Mollier            <\/h3>\n                                                    <div class=\"bdt-ep-review-card-carousel-job-title\">\n                Nestl\u00e9 Regional Manager            <\/div>\n            \n                    \n                                        <div class=\"bdt-ep-review-card-carousel-text\">\n                <p>\u00abAntes, los responsables de sector de los comercios hac\u00edan encuestas que llevaban mucho tiempo y que, al final, no eran eficaces en nuestro d\u00eda a d\u00eda: el trabajo de un dependiente es vender, esa es su prioridad\u00bb.<\/p>            <\/div>\n            \n                                    <\/div>\n            <\/div>\n                    <div class=\"bdt-ep-review-card-carousel-item swiper-slide\">\n                                <div class=\"bdt-ep-review-card-carousel-content\">\n                                        <h3 class=\"bdt-ep-review-card-carousel-name\">\n                Serge Didier            <\/h3>\n                                                    <div class=\"bdt-ep-review-card-carousel-job-title\">\n                Nestl\u00e9 Sector Manager            <\/div>\n            \n                    \n                                        <div class=\"bdt-ep-review-card-carousel-text\">\n                <p>\u00abAntes ten\u00eda archivos de clientes en papel, as\u00ed que no ten\u00eda ordenador y luego varias herramientas. \u00a1Y ahora tengo ordenador! Para m\u00ed, la llegada de EasyPicky es una promesa de ahorro de tiempo y facilidad de uso\u00bb.<\/p>            <\/div>\n            \n                                    <\/div>\n            <\/div>\n                    <div class=\"bdt-ep-review-card-carousel-item swiper-slide\">\n                                <div class=\"bdt-ep-review-card-carousel-content\">\n                                        <h3 class=\"bdt-ep-review-card-carousel-name\">\n                Antoine Vittu            <\/h3>\n                                                    <div class=\"bdt-ep-review-card-carousel-job-title\">\n                Nestl\u00e9 Sector Manager             <\/div>\n            \n                    \n                                        <div class=\"bdt-ep-review-card-carousel-text\">\n                <p>\u00abPara m\u00ed, EasyPicky es sin\u00f3nimo de fiabilidad. Nos permite reconocer productos r\u00e1pidamente, aumentar la productividad y dedicar m\u00e1s tiempo al cliente en lugar de hacer una comprobaci\u00f3n referencia por referencia en el ordenador. Es una herramienta muy eficaz, r\u00e1pida y fiable\u00bb.<\/p>            <\/div>\n            \n                                    <\/div>\n            <\/div>\n                    <div class=\"bdt-ep-review-card-carousel-item swiper-slide\">\n                                <div class=\"bdt-ep-review-card-carousel-content\">\n                                        <h3 class=\"bdt-ep-review-card-carousel-name\">\n                G\u00e9ry De Montgrand            <\/h3>\n                                                    <div class=\"bdt-ep-review-card-carousel-job-title\">\n                Nestl\u00e9 Sector Manager             <\/div>\n            \n                    \n                                        <div class=\"bdt-ep-review-card-carousel-text\">\n                <p>\" Para m\u00ed, EasyPicky ha cambiado tres cosas: la primera es la facilidad de uso; la segunda, el tiempo que paso en la estanter\u00eda tomando una lectura: bastan unos segundos; y la \u00faltima, que se deriva de las dos primeras, es la productividad. Paso m\u00e1s tiempo con mis clientes porque paso menos tiempo haciendo mis lecturas, \u00a1as\u00ed que tiene un impacto positivo en el negocio! \"\u00a0<\/p>            <\/div>\n            \n                                    <\/div>\n            <\/div>\n                    <div class=\"bdt-ep-review-card-carousel-item swiper-slide\">\n                                <div class=\"bdt-ep-review-card-carousel-content\">\n                                        <h3 class=\"bdt-ep-review-card-carousel-name\">\n                Vincent Vital            <\/h3>\n                                                    <div class=\"bdt-ep-review-card-carousel-job-title\">\n                Head of Research and Business Development, Nestl\u00e9            <\/div>\n            \n                    \n                                        <div class=\"bdt-ep-review-card-carousel-text\">\n                <p>\u00abHicimos el despliegue en enero de 2024 y el resultado es muy impresionante por partida doble: tanto en t\u00e9rminos de la aplicaci\u00f3n, que funciona perfectamente bien -sigue siendo muy impresionante para un simple iPhone SE-, como lo que m\u00e1s nos impresion\u00f3 fue la calidad de la relaci\u00f3n que mantuvimos con los equipos de EasyPicky, tanto comercial como t\u00e9cnicamente, porque fue impecable de principio a fin del proyecto.\u00bb<\/p>            <\/div>\n            \n                                    <\/div>\n            <\/div>\n                    <div class=\"bdt-ep-review-card-carousel-item swiper-slide\">\n                                <div class=\"bdt-ep-review-card-carousel-content\">\n                                        <h3 class=\"bdt-ep-review-card-carousel-name\">\n                Baptiste Pessiot            <\/h3>\n                                                    <div class=\"bdt-ep-review-card-carousel-job-title\">\n                Sales support specialist, Nestl\u00e9            <\/div>\n            \n                    \n                                        <div class=\"bdt-ep-review-card-carousel-text\">\n                <p>\u00abImplantar una soluci\u00f3n como EasyPicky es un gran cambio para un equipo de ventas. Pudimos confiar en EasyPicky y en su experiencia en todo momento, para luego poder desarrollar e implantar la herramienta.\u00bb<\/p>            <\/div>\n            \n                                    <\/div>\n            <\/div>\n        \t\t<\/div>\n\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"bdt-position-z-index bdt-position-center bdt-visible@m\">\n\t\t\t\t<div class=\"bdt-arrows-container bdt-slidenav-container\">\n\t\t\t\t\t<a href=\"\" class=\"bdt-navigation-prev bdt-slidenav-previous bdt-icon bdt-slidenav\">\n\t\t\t\t\t\t<i class=\"ep-icon-arrow-left-0\" aria-hidden=\"true\"><\/i>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t<a href=\"\" class=\"bdt-navigation-next bdt-slidenav-next bdt-icon bdt-slidenav\">\n\t\t\t\t\t\t<i class=\"ep-icon-arrow-right-0\" aria-hidden=\"true\"><\/i>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\n\t\t<\/div>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0904383 elementor-align-center exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-button\" data-id=\"0904383\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/easypicky.com\/es\/nuestra-experiencia\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">M\u00e1s informaci\u00f3n sobre la soluci\u00f3n EasyPicky<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8b42110 elementor-section-full_width elementor-section-height-default elementor-section-height-default exad-glass-effect-no exad-sticky-section-no\" data-id=\"8b42110\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4c8e9ca exad-glass-effect-no exad-sticky-section-no\" data-id=\"4c8e9ca\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ab4a7f8 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"ab4a7f8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tComo se\u00f1ala <strong>Vincent Vital, Director de Investigaci\u00f3n y Desarrollo Empresarial de Nestl\u00e9<\/strong>, las promesas de EasyPicky antes del proyecto eran claras:\n<ul>\n \t<li><strong>benef\u00edciese de una soluci\u00f3n 100% offline<\/strong><\/li>\n \t<li>adaptar la herramienta <strong>a todas las necesidades de Nestl\u00e9<\/strong>: KPI, categor\u00edas, objetivos, etc.<\/li>\n \t<li><strong>integrar todos los datos recogidos en la herramienta CRM<\/strong> de Nestl\u00e9<\/li>\n<\/ul>\nGracias a la ayuda de los equipos inform\u00e1ticos de Nestl\u00e9 y de los t\u00e9cnicos de EasyPicky,<strong> todas estas promesas han sido cumplidas por EasyPicky <\/strong>y hoy <strong><a href=\"https:\/\/www.linkedin.com\/feed\/update\/urn:li:activity:7204018673852887040?commentUrn=urn%3Ali%3Acomment%3A%28activity%3A7204018673852887040%2C7204043271499595776%29&amp;dashCommentUrn=urn%3Ali%3Afsd_comment%3A%287204043271499595776%2Curn%3Ali%3Aactivity%3A7204018673852887040%29\" target=\"_blank\" rel=\"noopener\">todo funciona como Nestl\u00e9 quiere.<\/a><\/strong>\n\nY concluye pregunt\u00e1ndose si no estamos s\u00f3lo al principio de la historia&#8230; \u00abTenemos<strong> muchos proyectos entre manos que podr\u00edan utilizar el reconocimiento de im\u00e1genes<\/strong> para medir las inversiones que hacemos con nuestros clientes, para mejorar la demanda de los consumidores, etc\u00e9tera. As\u00ed que estamos al principio de esta historia, \u00bfy te digo ad\u00f3nde vamos a llegar? No lo s\u00e9, \u00a1pero va a ser <strong>un largo camino<\/strong>!  \t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a69f469 elementor-align-center exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-button\" data-id=\"a69f469\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/easypicky.com\/es\/solicitar-una-demostracion\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">\u00bfDesea digitalizar su catastro y recibir ayuda?<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Nestl\u00e9 \u00c9picerie France despleg\u00f3 la soluci\u00f3n EasyPicky para analizar los indicadores clave de rendimiento tradicionales y supervisar los aspectos relacionados con el merchandising. Tras el \u00e9xito del proyecto, otras divisiones europeas se sumaron a la aventura.  <\/p>\n","protected":false},"author":3,"featured_media":17379,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"none","_seopress_titles_title":"Nestl\u00e9 &amp; EasyPicky : une success story","_seopress_titles_desc":"D\u00e9couvrez comment Nestl\u00e9 a digitalis\u00e9 les outils de sa force de vente avec EasyPicky, outil de relev\u00e9 de lin\u00e9aires, de collecte et d&#039;analyse de donn\u00e9es.","_seopress_robots_index":"","content-type":"","footnotes":""},"categories":[74,53],"tags":[],"class_list":["post-14891","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-casos-de-exito","category-success-stories-2"],"_links":{"self":[{"href":"https:\/\/easypicky.com\/es\/wp-json\/wp\/v2\/posts\/14891","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/easypicky.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/easypicky.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/easypicky.com\/es\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/easypicky.com\/es\/wp-json\/wp\/v2\/comments?post=14891"}],"version-history":[{"count":6,"href":"https:\/\/easypicky.com\/es\/wp-json\/wp\/v2\/posts\/14891\/revisions"}],"predecessor-version":[{"id":14909,"href":"https:\/\/easypicky.com\/es\/wp-json\/wp\/v2\/posts\/14891\/revisions\/14909"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/easypicky.com\/es\/wp-json\/wp\/v2\/media\/17379"}],"wp:attachment":[{"href":"https:\/\/easypicky.com\/es\/wp-json\/wp\/v2\/media?parent=14891"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/easypicky.com\/es\/wp-json\/wp\/v2\/categories?post=14891"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/easypicky.com\/es\/wp-json\/wp\/v2\/tags?post=14891"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}