{"id":24322,"date":"2026-07-29T14:32:48","date_gmt":"2026-07-29T12:32:48","guid":{"rendered":"https:\/\/easypicky.com\/?page_id=24322"},"modified":"2026-07-30T11:10:27","modified_gmt":"2026-07-30T09:10:27","slug":"libro-blanco-transformacion-digital-retail","status":"publish","type":"page","link":"https:\/\/easypicky.com\/es\/libro-blanco-transformacion-digital-retail\/","title":{"rendered":"El arte de una transformaci\u00f3n digital exitosa en el retail"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"24322\" class=\"elementor elementor-24322 elementor-24255\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f5b0e50 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-glass-effect-no exad-sticky-section-no\" data-id=\"f5b0e50\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-dcdfa22 exad-glass-effect-no exad-sticky-section-no\" data-id=\"dcdfa22\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-64b2b9f ui-e-a-animate exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-highlighted-text\" data-id=\"64b2b9f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"highlighted-text.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h1 class=\"ui-e--highlighted-text\" >\r\n        <span class=\"ui-e-headline-text\">El arte de una<\/span><span class=\"whitespace\"> <\/span><span class=\"ui-e-headline-text ui-e-headline-stroke1\">\r\n\t\t\t\t\t\t\t<span class=\"ui-e-headline-text ui-e-headline-highlighted\">transformaci\u00f3n digital<\/span><span class=\"uicore-svg-wrapper\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 500 150\" preserveAspectRatio=\"none\"><path d='M15.2,133.3L15.2,133.3c121.9-7.6,244-9.9,366.1-6.8c34.6,0.9,69.1,2.3,103.7,4'\/><\/svg><\/span><\/span><span class=\"whitespace\"> <\/span><span class=\"ui-e-headline-text\">exitosa en el retail<\/span>        <\/h1>\r\n        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9243e11 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-image\" data-id=\"9243e11\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1200\" height=\"1200\" src=\"https:\/\/easypicky.com\/wp-content\/uploads\/2026\/07\/3.webp\" class=\"attachment-1536x1536 size-1536x1536 wp-image-24303\" alt=\"Libro blanco: Transformaci\u00f3n digital en el retail\" srcset=\"https:\/\/easypicky.com\/wp-content\/uploads\/2026\/07\/3.webp 1200w, https:\/\/easypicky.com\/wp-content\/uploads\/2026\/07\/3-300x300.webp 300w, https:\/\/easypicky.com\/wp-content\/uploads\/2026\/07\/3-1024x1024.webp 1024w, https:\/\/easypicky.com\/wp-content\/uploads\/2026\/07\/3-150x150.webp 150w, https:\/\/easypicky.com\/wp-content\/uploads\/2026\/07\/3-768x768.webp 768w, https:\/\/easypicky.com\/wp-content\/uploads\/2026\/07\/3-650x650.webp 650w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-25e3d85 exad-glass-effect-no exad-sticky-section-no\" data-id=\"25e3d85\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-14f8568 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-hubspot-form\" data-id=\"14f8568\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"hubspot-form.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\t\t\t\t\t\t<script>\n\t\t\t\t\t\t\twindow.hsFormsOnReady = window.hsFormsOnReady || [];\n\t\t\t\t\t\t\twindow.hsFormsOnReady.push(()=>{\n\t\t\t\t\t\t\t\thbspt.forms.create({\n\t\t\t\t\t\t\t\t\tportalId: 25577102,\n\t\t\t\t\t\t\t\t\tformId: \"4754bd3b-7b3f-48bb-bcd0-9e9f6e567a94\",\n\t\t\t\t\t\t\t\t\ttarget: \"#hbspt-form-1785962194000-0685150720\",\n\t\t\t\t\t\t\t\t\tregion: \"eu1\",\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t})});\n\t\t\t\t\t\t<\/script>\n\t\t\t\t\t\t<div class=\"hbspt-form\" id=\"hbspt-form-1785962194000-0685150720\"><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-625cc5f elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-glass-effect-no exad-sticky-section-no\" data-id=\"625cc5f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f2d4582 exad-glass-effect-no exad-sticky-section-no\" data-id=\"f2d4582\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-992e9a0 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"992e9a0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Qu\u00e9 encontrar\u00e1s en este libro blanco:<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-25b6735 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-glass-effect-no exad-sticky-section-no\" data-id=\"25b6735\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ce4789e exad-glass-effect-no exad-sticky-section-no\" data-id=\"ce4789e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5c781c7 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"5c781c7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h3>El arte de una transformaci\u00f3n digital exitosa en el retail<\/h3><p class=\"isSelectedEnd\">La <a href=\"https:\/\/easypicky.com\/es\/retail-intelligence\/\">transformaci\u00f3n digital<\/a> no consiste \u00fanicamente en adoptar nuevas herramientas. Tambi\u00e9n implica aprovechar mejor los datos, adaptar los procesos, acompa\u00f1ar a los equipos y construir una estrategia capaz de generar resultados duraderos.<\/p><p class=\"isSelectedEnd\">Este libro blanco te ayudar\u00e1 a comprender las principales evoluciones que est\u00e1n transformando el retail y a identificar las palancas que permiten mejorar la toma de decisiones, la eficiencia operativa y la ejecuci\u00f3n en tienda.<\/p><h3>En este libro blanco descubrir\u00e1s:<\/h3><ul><li class=\"isSelectedEnd\"><strong>Los principales retos de la transformaci\u00f3n digital en el retail<\/strong><br \/>Descubre c\u00f3mo el comercio electr\u00f3nico, la omnicanalidad, la personalizaci\u00f3n y los nuevos usos tecnol\u00f3gicos est\u00e1n transformando el sector.<\/li><li class=\"isSelectedEnd\"><strong>El papel estrat\u00e9gico de los datos y la inteligencia artificial<\/strong><br \/>Descubre c\u00f3mo el Big Data, la inteligencia artificial y los datos de campo permiten anticipar tendencias, comprender mejor a los consumidores y tomar decisiones m\u00e1s informadas.<\/li><li class=\"isSelectedEnd\"><strong>Nuevas formas de visualizar y aprovechar los datos<\/strong><br \/>Explora las ventajas de la visualizaci\u00f3n de datos, la realidad aumentada, los cuadros de mando y la automatizaci\u00f3n para hacer que la informaci\u00f3n sea m\u00e1s accesible y directamente accionable.<\/li><li class=\"isSelectedEnd\"><strong>Los principales obst\u00e1culos para la transformaci\u00f3n digital<\/strong><br \/>Costes, integraci\u00f3n de sistemas, seguridad de los datos, resistencia al cambio o interrupciones operativas: este libro blanco analiza diez ideas preconcebidas y explica c\u00f3mo superarlas.<\/li><li class=\"isSelectedEnd\"><strong>Los factores humanos y organizativos que no deben pasarse por alto<\/strong><br \/>Descubre por qu\u00e9 el liderazgo, la formaci\u00f3n, la comunicaci\u00f3n y la implicaci\u00f3n de los equipos son fundamentales para adoptar con \u00e9xito nuevas tecnolog\u00edas.<\/li><li class=\"isSelectedEnd\"><strong>Las claves para una transformaci\u00f3n sostenible y escalable<\/strong><br \/>Identifica los factores esenciales para estructurar una transformaci\u00f3n progresiva, medible y alineada con los objetivos de la empresa.<\/li><\/ul><h3 class=\"isSelectedEnd\"><strong>\u00bfA qui\u00e9n est\u00e1 dirigido este libro blanco?<\/strong><\/h3><p>Este contenido est\u00e1 dirigido a directivos, responsables comerciales, equipos de Retail Execution, responsables de transformaci\u00f3n digital, data managers y responsables de la toma de decisiones que desean aprovechar mejor la tecnolog\u00eda y los datos para mejorar su rendimiento en el retail.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-851a16f elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-glass-effect-no exad-sticky-section-no\" data-id=\"851a16f\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4b2369d exad-glass-effect-no exad-sticky-section-no\" data-id=\"4b2369d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ef42cbd exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"ef42cbd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Ellos ya utilizan la IA, \u00bfy t\u00fa?\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f742ba9 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-image-carousel\" data-id=\"f742ba9\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;slides_to_show&quot;:&quot;6&quot;,&quot;navigation&quot;:&quot;none&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;pause_on_hover&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;autoplay_speed&quot;:5000,&quot;infinite&quot;:&quot;yes&quot;,&quot;speed&quot;:500}\" data-widget_type=\"image-carousel.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-image-carousel-wrapper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Carrousel du2019images\" dir=\"ltr\">\n\t\t\t<div class=\"elementor-image-carousel swiper-wrapper\" aria-live=\"off\">\n\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"1 de 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class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/easypicky.com\/wp-content\/uploads\/2024\/05\/2-1-150x150.png\" alt=\"2.png\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"5 de 10\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/easypicky.com\/wp-content\/uploads\/2024\/05\/1-1-150x150.png\" alt=\"1.png\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"6 de 10\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/easypicky.com\/wp-content\/uploads\/2024\/05\/7-1-150x150.png\" alt=\"7.png\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"7 de 10\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/easypicky.com\/wp-content\/uploads\/2024\/05\/6-1-150x150.png\" alt=\"6.png\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"8 de 10\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/easypicky.com\/wp-content\/uploads\/2024\/05\/5-1-150x150.png\" alt=\"5.png\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"9 de 10\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/easypicky.com\/wp-content\/uploads\/2024\/05\/4-1-150x150.png\" alt=\"4.png\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"10 de 10\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/easypicky.com\/wp-content\/uploads\/2024\/05\/Logo-site-web-2-150x150.png\" alt=\"Logo-site-web.png\" \/><\/figure><\/div>\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>El arte de una transformaci\u00f3n digital exitosa en el retail Qu\u00e9 encontrar\u00e1s en este libro blanco: El arte de una transformaci\u00f3n digital [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":24252,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_seopress_titles_title":"El arte de la transformaci\u00f3n digital en el retail | EasyPicky","_seopress_titles_desc":"Descarga nuestro libro blanco y descubre c\u00f3mo los datos, la IA y la automatizaci\u00f3n ayudan a impulsar una transformaci\u00f3n digital exitosa en el retail. 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