{"id":15313,"date":"2025-01-16T14:57:19","date_gmt":"2025-01-16T13:57:19","guid":{"rendered":"https:\/\/easypicky.com\/libro-blanco-principales-tendencias-del-comercio-minorista-en-2025\/"},"modified":"2025-09-08T10:37:59","modified_gmt":"2025-09-08T08:37:59","slug":"libro-blanco-principales-tendencias-del-comercio-minorista-en-2025","status":"publish","type":"page","link":"https:\/\/easypicky.com\/es\/libro-blanco-principales-tendencias-del-comercio-minorista-en-2025\/","title":{"rendered":"Libro Blanco: principales tendencias del comercio minorista en 2025"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"15313\" class=\"elementor elementor-15313 elementor-13648\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9d75d02 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-glass-effect-no exad-sticky-section-no\" data-id=\"9d75d02\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-7514f6e exad-glass-effect-no exad-sticky-section-no\" data-id=\"7514f6e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-98306eb ui-e-a-animate exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-highlighted-text\" data-id=\"98306eb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"highlighted-text.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h1 class=\"ui-e--highlighted-text\" >\r\n        <span class=\"ui-e-headline-text\">Principales tendencias<\/span><span class=\"whitespace\"> <\/span><span class=\"ui-e-headline-text ui-e-headline-stroke1\">\r\n\t\t\t\t\t\t\t<span class=\"ui-e-headline-text ui-e-headline-highlighted\"> del comercio<\/span><span class=\"uicore-svg-wrapper\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 500 150\" preserveAspectRatio=\"none\"><path d='M15.2,133.3L15.2,133.3c121.9-7.6,244-9.9,366.1-6.8c34.6,0.9,69.1,2.3,103.7,4'\/><\/svg><\/span><\/span><span class=\"whitespace\"> <\/span><span class=\"ui-e-headline-text\">minorista en 2025<\/span>        <\/h1>\r\n        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6abfa7e exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-hubspot-form\" data-id=\"6abfa7e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"hubspot-form.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\t\t\t\t\t\t<script>\n\t\t\t\t\t\t\twindow.hsFormsOnReady = window.hsFormsOnReady || [];\n\t\t\t\t\t\t\twindow.hsFormsOnReady.push(()=>{\n\t\t\t\t\t\t\t\thbspt.forms.create({\n\t\t\t\t\t\t\t\t\tportalId: 25577102,\n\t\t\t\t\t\t\t\t\tformId: \"8d4d0b4a-9ae1-4e12-9daa-a2247333c004\",\n\t\t\t\t\t\t\t\t\ttarget: \"#hbspt-form-1776706329000-5810741791\",\n\t\t\t\t\t\t\t\t\tregion: \"eu1\",\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t})});\n\t\t\t\t\t\t<\/script>\n\t\t\t\t\t\t<div class=\"hbspt-form\" id=\"hbspt-form-1776706329000-5810741791\"><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-449644b exad-glass-effect-no exad-sticky-section-no\" data-id=\"449644b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d1bf705 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-image\" data-id=\"d1bf705\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/easypicky-555036211.imgix.net\/wp-content\/uploads\/2025\/03\/Webinaire-livre-blanc-9.png?auto=format%2Cenhance%2Ccompress&amp;w=1024&amp;h=1024\" class=\"attachment-large size-large wp-image-15215\" alt=\"\" srcset=\"https:\/\/easypicky-555036211.imgix.net\/wp-content\/uploads\/2025\/03\/Webinaire-livre-blanc-9.png?auto=format%2Cenhance%2Ccompress&amp;w=1200 1200w, https:\/\/easypicky-555036211.imgix.net\/wp-content\/uploads\/2025\/03\/Webinaire-livre-blanc-9.png?auto=format%2Cenhance%2Ccompress&amp;w=300 300w, https:\/\/easypicky-555036211.imgix.net\/wp-content\/uploads\/2025\/03\/Webinaire-livre-blanc-9.png?auto=format%2Cenhance%2Ccompress&amp;w=1024 1024w, https:\/\/easypicky-555036211.imgix.net\/wp-content\/uploads\/2025\/03\/Webinaire-livre-blanc-9.png?auto=format%2Cenhance%2Ccompress&amp;w=150 150w, https:\/\/easypicky-555036211.imgix.net\/wp-content\/uploads\/2025\/03\/Webinaire-livre-blanc-9.png?auto=format%2Cenhance%2Ccompress&amp;w=768 768w, https:\/\/easypicky-555036211.imgix.net\/wp-content\/uploads\/2025\/03\/Webinaire-livre-blanc-9.png?auto=format%2Cenhance%2Ccompress&amp;w=650 650w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6d6dbd5 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-glass-effect-no exad-sticky-section-no\" data-id=\"6d6dbd5\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8fa1892 exad-glass-effect-no exad-sticky-section-no\" data-id=\"8fa1892\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c1ee882 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"c1ee882\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Temas tratados:<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b060313 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-glass-effect-no exad-sticky-section-no\" data-id=\"b060313\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-000bf31 exad-glass-effect-no exad-sticky-section-no\" data-id=\"000bf31\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-795c02d exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"795c02d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul>\n<li><strong>Transformaci\u00f3n del comercio minorista: <\/strong>en 2025, el sector minorista se enfrenta a grandes cambios, impulsados por la innovaci\u00f3n, las exigencias ecol\u00f3gicas y las crecientes expectativas de los consumidores.<\/li>\n<li><strong>Tendencias clave:<\/strong> cinco din\u00e1micas redefinir\u00e1n el comercio: hiperpersonalizaci\u00f3n, omnicanalidad, sostenibilidad, automatizaci\u00f3n y ciberseguridad.<\/li>\n<li><strong>Adaptaci\u00f3n necesaria:<\/strong> las empresas deben integrar estas tendencias para seguir siendo competitivas y satisfacer las nuevas expectativas del mercado.<\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-2be0824 exad-glass-effect-no exad-sticky-section-no\" data-id=\"2be0824\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-dcd0aa1 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-image\" data-id=\"dcd0aa1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/easypicky-555036211.imgix.net\/wp-content\/uploads\/2024\/06\/Illustration-webinaire-1.png?auto=format%2Cenhance%2Ccompress&amp;w=300&amp;h=300\" class=\"attachment-medium size-medium wp-image-10676\" alt=\"illustration d&#039;un homme qui tient un stylo\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-77e1ee8 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-glass-effect-no exad-sticky-section-no\" data-id=\"77e1ee8\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0657b58 exad-glass-effect-no exad-sticky-section-no\" data-id=\"0657b58\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0ee4de7 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"0ee4de7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Est\u00e1n usando IA, \u00bfy t\u00fa?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-138901d exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-image-carousel\" data-id=\"138901d\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;slides_to_show&quot;:&quot;6&quot;,&quot;navigation&quot;:&quot;none&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;pause_on_hover&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;autoplay_speed&quot;:5000,&quot;infinite&quot;:&quot;yes&quot;,&quot;speed&quot;:500}\" data-widget_type=\"image-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-image-carousel-wrapper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Image Carousel\" dir=\"ltr\">\n\t\t\t<div class=\"elementor-image-carousel swiper-wrapper\" aria-live=\"off\">\n\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"1 de 10\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/easypicky-555036211.imgix.net\/wp-content\/uploads\/2024\/12\/Logo-site-web-3.png?auto=format%2Cenhance%2Ccompress&amp;w=150&amp;h=150\" alt=\"logo eckes granini\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"2 de 10\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/easypicky-555036211.imgix.net\/wp-content\/uploads\/2024\/11\/Logo-site-web-3.png?auto=format%2Cenhance%2Ccompress&amp;w=150&amp;h=150\" alt=\"Logo_client_CFP Brand\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"3 de 10\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/easypicky-555036211.imgix.net\/wp-content\/uploads\/2024\/05\/Logo-site-web-1-1.png?auto=format%2Cenhance%2Ccompress&amp;w=150&amp;h=150\" alt=\"Logo-site-web-1.png\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"4 de 10\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/easypicky-555036211.imgix.net\/wp-content\/uploads\/2024\/05\/2-1.png?auto=format%2Cenhance%2Ccompress&amp;w=150&amp;h=150\" alt=\"2.png\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"5 de 10\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/easypicky-555036211.imgix.net\/wp-content\/uploads\/2024\/05\/1-1.png?auto=format%2Cenhance%2Ccompress&amp;w=150&amp;h=150\" alt=\"1.png\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"6 de 10\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/easypicky-555036211.imgix.net\/wp-content\/uploads\/2024\/05\/7-1.png?auto=format%2Cenhance%2Ccompress&amp;w=150&amp;h=150\" alt=\"7.png\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"7 de 10\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/easypicky-555036211.imgix.net\/wp-content\/uploads\/2024\/05\/6-1.png?auto=format%2Cenhance%2Ccompress&amp;w=150&amp;h=150\" alt=\"6.png\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"8 de 10\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/easypicky-555036211.imgix.net\/wp-content\/uploads\/2024\/05\/5-1.png?auto=format%2Cenhance%2Ccompress&amp;w=150&amp;h=150\" alt=\"5.png\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"9 de 10\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/easypicky-555036211.imgix.net\/wp-content\/uploads\/2024\/05\/4-1.png?auto=format%2Cenhance%2Ccompress&amp;w=150&amp;h=150\" alt=\"4.png\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"10 de 10\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/easypicky-555036211.imgix.net\/wp-content\/uploads\/2024\/05\/Logo-site-web-2.png?auto=format%2Cenhance%2Ccompress&amp;w=150&amp;h=150\" alt=\"Logo-site-web.png\" \/><\/figure><\/div>\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Principales tendencias del comercio minorista en 2025 Temas tratados: Transformaci\u00f3n del comercio minorista: en 2025, el sector minorista se enfrenta a grandes [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"Principales tendencias del comercio minorista en 2025","_seopress_titles_desc":"Descubra las 5 grandes tendencias que redefinir\u00e1n el comercio minorista en 2025: hiperpersonalizaci\u00f3n, omnicanalidad, sostenibilidad, automatizaci\u00f3n y ciberseguridad. 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