{"id":5477,"date":"2023-11-16T15:34:28","date_gmt":"2023-11-16T14:34:28","guid":{"rendered":"https:\/\/easypicky.com\/how-ai-will-facilitate-field-data-exploitation-in-2024\/"},"modified":"2023-11-30T15:54:52","modified_gmt":"2023-11-30T14:54:52","slug":"how-ai-will-facilitate-field-data-exploitation-in-2024","status":"publish","type":"post","link":"https:\/\/easypicky.com\/en\/how-ai-will-facilitate-field-data-exploitation-in-2024\/","title":{"rendered":"How AI Will Facilitate Field Data Exploitation in 2024 ?"},"content":{"rendered":"\t\t
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Through instant data collection and in-depth analysis of field data by AI, managing your presence and visibility<\/strong> in stores becomes very simple. Yesterday, we could easily track the presence of a product and the number of facings on the shelf. Now, the AI developed by EasyPicky allows us to take data exploitation to the next level.<\/strong><\/p>\n

Indeed, 2023 is synonymous with innovation at EasyPicky: a host of new features<\/strong> are now available on our App.<\/p>\n

Discover the video demo<\/strong> with Renaud Pacull, CEO & co-founder of EasyPicky:<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Instant data collection with EasyPicky<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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To carry out an in-store survey, simply activate the video mode<\/strong> on your smartphone or tablet and walk through the aisles. In just a few seconds, our solution collects all the relevant data<\/strong> and transforms it into the KPIs<\/strong> shown below.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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New powerful features<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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EasyPicky goes beyond data collection by providing in-depth analysis of key KPIs<\/strong>, such as DN, PDL, facings, disruptions and out-of-stock items, as well as merchandising and competitor analysis KPIs<\/strong>: Brand Block, Hot zone\/Cold zone and competitor visibility.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Brand Block<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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This feature enables you to identify and evaluate the overall strength of a given brand’s products<\/strong>. It provides essential information for improving in-store visibility<\/strong> and strengthening the positioning of your products<\/strong>.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tLearn more<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Brand\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Cold\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Hot zone\/Cold zone<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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In-store layout can be optimized by identifying high-traffic and low-traffic areas<\/strong>. This data can be used to negotiate product positioning<\/strong> with shelf managers.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tLearn more<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Competitor monitoring<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Identifying your competitors’ products on the shelf is possible with EasyPicky. Our AI can recognize products competing with yours<\/strong>, enabling you to analyze the visibility and all the KPIs of your competitors<\/strong> in shop.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tLearn more<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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AI now gives you a clearer picture of your visibility and that of your competitors<\/strong> in each point of sale. You can have the keys to making your marketing and sales strategy effective<\/strong>, while controlling the strategies of other brands<\/strong> on the shelf. This way, you can maximise your chances of staying one step ahead to remain a market leader<\/strong>.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Yesterday, we could easily track the presence of a product and the number of facings on the shelf. Now, the AI developed by EasyPicky allows us to take data exploitation to the next level.<\/p>\n","protected":false},"author":3,"featured_media":5474,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"none","_seopress_titles_title":"How AI Will Facilitate Field Data Exploitation in 2024 ?","_seopress_titles_desc":"From recording product presence and the number of facings on the shelf to data processing, the AI in the EasyPicky solution has been taken to the next level.","_seopress_robots_index":"","content-type":"","footnotes":""},"categories":[39,46,38],"tags":[],"class_list":["post-5477","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ai","category-digital-transformation","category-shelf-audit"],"_links":{"self":[{"href":"https:\/\/easypicky.com\/en\/wp-json\/wp\/v2\/posts\/5477","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/easypicky.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/easypicky.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/easypicky.com\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/easypicky.com\/en\/wp-json\/wp\/v2\/comments?post=5477"}],"version-history":[{"count":3,"href":"https:\/\/easypicky.com\/en\/wp-json\/wp\/v2\/posts\/5477\/revisions"}],"predecessor-version":[{"id":5480,"href":"https:\/\/easypicky.com\/en\/wp-json\/wp\/v2\/posts\/5477\/revisions\/5480"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/easypicky.com\/en\/wp-json\/wp\/v2\/media\/5474"}],"wp:attachment":[{"href":"https:\/\/easypicky.com\/en\/wp-json\/wp\/v2\/media?parent=5477"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/easypicky.com\/en\/wp-json\/wp\/v2\/categories?post=5477"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/easypicky.com\/en\/wp-json\/wp\/v2\/tags?post=5477"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}