How Lactalis Uses AI to Simplify Field Audits | EasyPicky<\/title>\n<meta name=\"description\" content=\"Discover how Lactalis uses EasyPicky to simplify in-store field audits, empower sales teams and turn store-level data into more localized retail strategies.\">\n<style>\n:root{\n --ep-burgundy:#A3004F;\n --ep-burgundy-dark:#790039;\n --ep-ink:#1D1D23;\n --ep-muted:#696972;\n --ep-soft:#F7F4F5;\n --ep-soft-quote:#FBF0F5;\n --ep-white:#fff;\n}\n*{box-sizing:border-box}\nbody{\n margin:0;\n background:#fff;\n color:var(--ep-ink);\n font-family:Poppins,Arial,sans-serif;\n line-height:1.72;\n}\n.ep-article{\n width:min(1120px,calc(100% - 40px));\n margin:auto;\n padding:68px 0 96px;\n}\n.ep-reading{\n width:min(790px,100%);\n margin:auto;\n}\n.ep-kicker{\n margin:0 0 15px;\n color:var(--ep-burgundy);\n font-size:13px;\n font-weight:700;\n letter-spacing:.14em;\n text-transform:uppercase;\n text-align:center;\n}\nh1{\n max-width:1000px;\n margin:0 auto 24px;\n font-size:clamp(38px,5vw,62px);\n line-height:1.07;\n letter-spacing:-.045em;\n text-align:center;\n}\n.ep-intro{\n max-width:830px;\n margin:auto;\n color:#4D4D55;\n font-size:20px;\n text-align:center;\n}\n.ep-divider{\n width:64px;\n height:4px;\n margin:34px auto 44px;\n border-radius:999px;\n background:var(--ep-burgundy);\n}\n.ep-glance{\n display:grid;\n grid-template-columns:repeat(3,1fr);\n gap:16px;\n margin:52px 0 56px;\n}\n.ep-glance-card{\n padding:24px;\n border-radius:18px;\n background:var(--ep-soft);\n}\n.ep-glance-card span{\n display:block;\n margin-bottom:8px;\n color:var(--ep-burgundy);\n font-size:12px;\n font-weight:700;\n letter-spacing:.1em;\n text-transform:uppercase;\n}\n.ep-glance-card p{\n margin:0;\n font-size:15px;\n line-height:1.55;\n}\n.ep-hero-image,.ep-inline-image{\n width:100%;\n display:block;\n object-fit:cover;\n}\n.ep-hero-wrap{\n margin:34px 0 38px;\n overflow:hidden;\n border-radius:24px;\n}\n.ep-hero-image{\n aspect-ratio:16\/8.5;\n}\n.ep-video{\n overflow:hidden;\n margin:42px 0 82px;\n border-radius:24px;\n background:#111;\n box-shadow:0 22px 58px rgba(0,0,0,.12);\n}\n.ep-video iframe{\n width:100%;\n aspect-ratio:16\/9;\n display:block;\n border:0;\n}\n.ep-section{margin-bottom:78px}\n.ep-section h2{\n margin:0 0 22px;\n font-size:clamp(28px,3vw,40px);\n line-height:1.16;\n letter-spacing:-.025em;\n}\n.ep-section p{\n margin:0 0 20px;\n font-size:17px;\n}\n.ep-section a{\n color:var(--ep-burgundy);\n font-weight:600;\n text-underline-offset:3px;\n}\n.ep-quote{\n display:grid;\n grid-template-columns:150px 1fr;\n gap:30px;\n align-items:center;\n margin:36px 0 38px;\n padding:34px;\n border:none;\n border-radius:28px;\n background:var(--ep-soft-quote);\n}\n.ep-speaker-photo{\n width:150px;\n height:150px;\n border-radius:36px;\n overflow:hidden;\n flex-shrink:0;\n}\n.ep-speaker-photo img{\n width:100%;\n height:100%;\n display:block;\n object-fit:cover;\n border-radius:36px;\n}\n.ep-quote > div:last-child{\n background:transparent !important;\n}\n.ep-quote blockquote{\n margin:0 0 18px;\n padding:0;\n background:transparent !important;\n font-size:23px;\n line-height:1.4;\n font-weight:600;\n letter-spacing:-.015em;\n}\n.ep-person{\n font-size:15px;\n line-height:1.45;\n background:transparent !important;\n}\n.ep-person strong{display:block}\n.ep-person span{color:var(--ep-muted)}\n.ep-image-wrap{\n margin:34px 0 38px;\n overflow:hidden;\n border-radius:22px;\n}\n.ep-inline-image{\n aspect-ratio:16\/9;\n}\n.ep-highlight{\n margin:32px 0 0;\n padding:26px 28px;\n border-left:4px solid var(--ep-burgundy);\n border-radius:0 16px 16px 0;\n background:var(--ep-soft);\n}\n.ep-highlight p{margin:0;font-size:16px}\n.ep-final-image{\n margin:10px auto 26px;\n max-width:790px;\n}\n.ep-final-quote{\n display:grid;\n grid-template-columns:150px 1fr;\n gap:30px;\n align-items:center;\n margin:0 auto;\n padding:34px;\n max-width:790px;\n border:none;\n border-radius:28px;\n background:var(--ep-soft-quote);\n}\n.ep-final-quote blockquote{\n margin:0 0 14px;\n padding:0;\n background:transparent !important;\n font-size:clamp(20px,2.2vw,26px);\n line-height:1.42;\n font-weight:600;\n letter-spacing:-.015em;\n}\n.ep-final-quote .ep-person strong{color:var(--ep-ink)}\n.ep-final-quote .ep-person span{color:var(--ep-muted)}\n.ep-cta{\n margin-top:64px;\n padding:48px 36px;\n border-radius:26px;\n background:var(--ep-soft);\n text-align:center;\n}\n.ep-cta h2{\n margin:0 auto 14px;\n max-width:720px;\n font-size:clamp(28px,3.4vw,42px);\n line-height:1.15;\n}\n.ep-cta p{\n max-width:650px;\n margin:0 auto 26px;\n color:#5B5B63;\n}\n.ep-button{\n display:inline-block;\n padding:14px 25px;\n border-radius:999px;\n background:var(--ep-burgundy);\n color:#fff!important;\n text-decoration:none!important;\n font-weight:700;\n}\n.ep-button:hover{background:var(--ep-burgundy-dark)}\n@media(max-width:760px){\n .ep-article{width:min(100% - 28px,1120px);padding:44px 0 70px}\n .ep-intro{font-size:18px}\n .ep-glance{grid-template-columns:1fr;margin:38px 0 46px}\n .ep-section{margin-bottom:56px}\n .ep-quote,.ep-final-quote{grid-template-columns:1fr;padding:24px}\n .ep-speaker-photo{\n width:110px;\n height:110px;\n border-radius:28px;\n }\n .ep-speaker-photo img{\n border-radius:28px;\n }\n .ep-quote blockquote{font-size:20px}\n}\n<\/style>\n<\/head>\n<body>\n\n<article class=\"ep-article\">\n <header class=\"ep-reading\">\n <p class=\"ep-kicker\">Success Story \u2014 Lactalis x EasyPicky<\/p>\n <h1>How Lactalis Uses AI to Simplify Field Audits and Build Localized Retail Strategies<\/h1>\n <p class=\"ep-intro\">\n For Lactalis Lait, digital transformation starts where retail execution actually happens: <strong>in store<\/strong>.\n The team partnered with EasyPicky around a dual objective: simplify the field audit process for sales reps and turn more comprehensive store-level data into decisions adapted to each sector and region.\n <\/p>\n <div class=\"ep-divider\"><\/div>\n\n <div class=\"ep-glance\">\n <div class=\"ep-glance-card\">\n <span>The challenge<\/span>\n <p>Reduce the time and effort spent on manual, product-by-product shelf audits.<\/p>\n <\/div>\n <div class=\"ep-glance-card\">\n <span>In the field<\/span>\n <p>Enable sales reps to capture shelves by video and access structured audit results directly on their tablet.<\/p>\n <\/div>\n <div class=\"ep-glance-card\">\n <span>At headquarters<\/span>\n <p>Give managers a more granular view of store execution to adapt objectives and strategies locally.<\/p>\n <\/div>\n <\/div>\n <\/header>\n\n <div class=\"ep-video\">\n <iframe\n src=\"https:\/\/www.youtube.com\/embed\/OsSGBE1kx-I\"\n title=\"Lactalis x EasyPicky customer story\"\n loading=\"lazy\"\n allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\"\n allowfullscreen>\n <\/iframe>\n <\/div>\n\n <div class=\"ep-reading\">\n\n <section class=\"ep-section\">\n <h2>A tailor-made AI deployment built around Lactalis\u2019 needs<\/h2>\n <p>\n Innovation is a key part of Lactalis\u2019 transformation strategy. By integrating image recognition into its field processes,\n Lactalis Lait is opening a new chapter in the way its sales force collects and uses in-store information.\n <\/p>\n\n <div class=\"ep-quote\">\n <div class=\"ep-speaker-photo\">\n <img decoding=\"async\"\n src=\"https:\/\/easypicky.com\/wp-content\/uploads\/2026\/08\/Benjamin-Forest.webp\"\n alt=\"Benjamin Forest, Project Manager at Lactalis Lait\"\n loading=\"lazy\">\n <\/div>\n <div>\n <blockquote>\u201cIt\u2019s a new page in Lactel\u2019s history, with the implementation of AI in the company and in the sales force.\u201d<\/blockquote>\n <div class=\"ep-person\">\n <strong>Benjamin Forest<\/strong>\n <span>Project Manager, Lactalis Lait<\/span>\n <\/div>\n <\/div>\n <\/div>\n\n <p>\n The deployment was designed around the teams who would actually use the solution. EasyPicky worked closely with Lactalis\n to identify field needs, define the relevant workflows and adapt the application to the company\u2019s objectives rather than\n imposing a one-size-fits-all process.\n <\/p>\n\n <div class=\"ep-image-wrap\">\n <img decoding=\"async\" class=\"ep-inline-image\"\n src=\"https:\/\/easypicky.com\/wp-content\/uploads\/2026\/08\/Meeting-Lactalis-EasyPicky.webp\"\n alt=\"Lactalis and EasyPicky teams working together during a project meeting\"\n loading=\"lazy\">\n <\/div>\n <\/section>\n\n <section class=\"ep-section\">\n <h2>From manual shelf audits to a faster field workflow<\/h2>\n <p>\n Before EasyPicky, field audits required sales representatives to check products and facings manually.\n With the EasyPicky app, the workflow changes: reps can film the shelf, let image recognition structure the audit\n and review the resulting information directly on their tablet.\n <\/p>\n\n <div class=\"ep-quote\">\n <div class=\"ep-speaker-photo\">\n <img decoding=\"async\"\n src=\"https:\/\/easypicky.com\/wp-content\/uploads\/2026\/08\/Camille-Gamet.webp\"\n alt=\"Camille Gamet, Sales Representative at Lactalis Lait\"\n loading=\"lazy\">\n <\/div>\n <div>\n <blockquote>\u201cI used to do my field audits manually, product by product. Now I just film the shelf, and I have everything on my tablet.\u201d<\/blockquote>\n <div class=\"ep-person\">\n <strong>Camille Gamet<\/strong>\n <span>Sales Representative, Lactalis Lait<\/span>\n <\/div>\n <\/div>\n <\/div>\n\n <div class=\"ep-image-wrap\">\n <img decoding=\"async\" class=\"ep-inline-image\"\n src=\"https:\/\/easypicky.com\/wp-content\/uploads\/2026\/08\/Lactalis-using-EasyPicky.webp\"\n alt=\"Lactalis field teams using EasyPicky in a supermarket aisle\"\n loading=\"lazy\">\n <\/div>\n\n <p>\n Automating repetitive audit steps also changes where sales reps can focus their attention.\n Instead of spending the visit collecting information product by product, they can dedicate more time to customer relationships,\n in-store execution and the commercial actions that can move the business forward.\n <\/p>\n\n <div class=\"ep-highlight\">\n <p><strong>The shift:<\/strong> less time spent collecting shelf information manually, and more time available to understand what is happening in store and act on it.<\/p>\n <\/div>\n <\/section>\n\n <section class=\"ep-section\">\n <h2>Turning store-level visibility into a localized retail strategy<\/h2>\n <p>\n The value of the project does not stop at the shelf. Information collected in store can be consolidated in the EasyPicky Platform,\n giving sales managers a more detailed view of execution across stores.\n <\/p>\n\n <div class=\"ep-quote\">\n <div class=\"ep-speaker-photo\">\n <img decoding=\"async\"\n src=\"https:\/\/easypicky.com\/wp-content\/uploads\/2026\/08\/Gael-Tanguy.webp\"\n alt=\"Ga\u00ebl Tanguy, Sales Force Development Manager at Lactalis Lait\"\n loading=\"lazy\">\n <\/div>\n <div>\n <blockquote>\u201cWe\u2019re going to have a full shelf vision from A to Z. It will allow us to adapt macro-objectives by sector or by region.\u201d<\/blockquote>\n <div class=\"ep-person\">\n <strong>Ga\u00ebl Tanguy<\/strong>\n <span>Sales Force Development Manager, Lactalis Lait<\/span>\n <\/div>\n <\/div>\n <\/div>\n\n <p>\n This level of granularity helps management move beyond a single national view. Objectives and action plans can be adapted\n by sector or region according to the realities observed in store. Sales reps can then execute against clearer priorities\n and recommendations at local level.\n <\/p>\n\n <p>\n It also creates a more consistent flow of information between the field and headquarters. Instead of relying on fragmented,\n manually collected inputs, teams can work from structured shelf data and use customizable views to understand local challenges more quickly.\n <\/p>\n <\/section>\n\n <section class=\"ep-section\">\n <h2>One shared view, from the shelf to headquarters<\/h2>\n <p>\n The Lactalis deployment illustrates the two sides of retail execution transformation.\n In store, sales reps gain a simpler way to capture and understand shelf reality.\n At management level, teams gain the store-level visibility needed to refine priorities and guide execution more locally.\n <\/p>\n\n <p>\n EasyPicky can capture and analyze shelf information even without a network connection; once connectivity is available,\n structured data can be synchronized with the platform. The result is a continuous link between what happens in the aisle\n and the decisions made by sales management.\n <\/p>\n <\/section>\n\n <\/div>\n\n <div class=\"ep-final-image ep-hero-wrap\">\n <img decoding=\"async\" class=\"ep-hero-image\"\n src=\"https:\/\/easypicky.com\/wp-content\/uploads\/2026\/08\/Lactalis-Lait.webp\"\n alt=\"Lactalis products displayed on a supermarket shelf\"\n loading=\"lazy\">\n <\/div>\n\n <section class=\"ep-final-quote\">\n <div class=\"ep-speaker-photo\">\n <img decoding=\"async\"\n src=\"https:\/\/easypicky.com\/wp-content\/uploads\/2026\/06\/Lactalis_Charles_Robin.webp\"\n alt=\"Charles Robin, National Sales Director at Lactalis Lait\"\n loading=\"lazy\">\n <\/div>\n <div>\n <blockquote>\n \u201cThis project allows us to prepare for the future and remain a strong leader for the next years. So, let\u2019s dare to transform together.\u201d\n <\/blockquote>\n <div class=\"ep-person\">\n <strong>Charles Robin<\/strong>\n <span>National Sales Director, Lactalis Lait<\/span>\n <\/div>\n <\/div>\n <\/section>\n\n <div class=\"ep-reading\">\n <section class=\"ep-cta\">\n <h2>Ready to turn field audits into actionable retail intelligence?<\/h2>\n <p>\n Discover how EasyPicky can help your teams simplify in-store audits, connect field execution with headquarters\n and make better use of store-level data.\n <\/p>\n <a class=\"ep-button\" href=\"https:\/\/easypicky.com\/en\/contact-us\/\">Request a Demo<\/a>\n <\/section>\n <\/div>\n<\/article>\n\n<\/body>\n<\/html>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>How Lactalis Uses AI to Simplify Field Audits | EasyPicky Success Story \u2014 Lactalis x EasyPicky How Lactalis Uses AI to Simplify […]<\/p>\n","protected":false},"author":3,"featured_media":24598,"comment_status":"closed","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"_acf_changed":false,"_seopress_titles_title":"Lactalis x EasyPicky: AI for Field Audits & Retail Execution","_seopress_titles_desc":"Discover how Lactalis uses EasyPicky\u2019s AI-powered image recognition to simplify field audits, empower sales teams and build more localized retail strategies.","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"","_seopress_redirections_param":"","_seopress_redirections_type":0,"_seopress_analysis_target_kw":"","content-type":"","footnotes":""},"categories":[54],"tags":[],"class_list":["post-24565","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-success-stories-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/easypicky.com\/en\/wp-json\/wp\/v2\/posts\/24565","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/easypicky.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/easypicky.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/easypicky.com\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/easypicky.com\/en\/wp-json\/wp\/v2\/comments?post=24565"}],"version-history":[{"count":18,"href":"https:\/\/easypicky.com\/en\/wp-json\/wp\/v2\/posts\/24565\/revisions"}],"predecessor-version":[{"id":24588,"href":"https:\/\/easypicky.com\/en\/wp-json\/wp\/v2\/posts\/24565\/revisions\/24588"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/easypicky.com\/en\/wp-json\/wp\/v2\/media\/24598"}],"wp:attachment":[{"href":"https:\/\/easypicky.com\/en\/wp-json\/wp\/v2\/media?parent=24565"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/easypicky.com\/en\/wp-json\/wp\/v2\/categories?post=24565"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/easypicky.com\/en\/wp-json\/wp\/v2\/tags?post=24565"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}

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\n\t\t\t\t\t\n\n\n\n\nHow Lactalis Uses AI to Simplify Field Audits | EasyPicky<\/title>\n<meta name=\"description\" content=\"Discover how Lactalis uses EasyPicky to simplify in-store field audits, empower sales teams and turn store-level data into more localized retail strategies.\">\n<style>\n:root{\n --ep-burgundy:#A3004F;\n --ep-burgundy-dark:#790039;\n --ep-ink:#1D1D23;\n --ep-muted:#696972;\n --ep-soft:#F7F4F5;\n --ep-soft-quote:#FBF0F5;\n --ep-white:#fff;\n}\n*{box-sizing:border-box}\nbody{\n margin:0;\n background:#fff;\n color:var(--ep-ink);\n font-family:Poppins,Arial,sans-serif;\n line-height:1.72;\n}\n.ep-article{\n width:min(1120px,calc(100% - 40px));\n margin:auto;\n padding:68px 0 96px;\n}\n.ep-reading{\n width:min(790px,100%);\n margin:auto;\n}\n.ep-kicker{\n margin:0 0 15px;\n color:var(--ep-burgundy);\n font-size:13px;\n font-weight:700;\n letter-spacing:.14em;\n text-transform:uppercase;\n text-align:center;\n}\nh1{\n max-width:1000px;\n margin:0 auto 24px;\n font-size:clamp(38px,5vw,62px);\n line-height:1.07;\n letter-spacing:-.045em;\n text-align:center;\n}\n.ep-intro{\n max-width:830px;\n margin:auto;\n color:#4D4D55;\n font-size:20px;\n text-align:center;\n}\n.ep-divider{\n width:64px;\n height:4px;\n margin:34px auto 44px;\n border-radius:999px;\n background:var(--ep-burgundy);\n}\n.ep-glance{\n display:grid;\n grid-template-columns:repeat(3,1fr);\n gap:16px;\n margin:52px 0 56px;\n}\n.ep-glance-card{\n padding:24px;\n border-radius:18px;\n background:var(--ep-soft);\n}\n.ep-glance-card span{\n display:block;\n margin-bottom:8px;\n color:var(--ep-burgundy);\n font-size:12px;\n font-weight:700;\n letter-spacing:.1em;\n text-transform:uppercase;\n}\n.ep-glance-card p{\n margin:0;\n font-size:15px;\n line-height:1.55;\n}\n.ep-hero-image,.ep-inline-image{\n width:100%;\n display:block;\n object-fit:cover;\n}\n.ep-hero-wrap{\n margin:34px 0 38px;\n overflow:hidden;\n border-radius:24px;\n}\n.ep-hero-image{\n aspect-ratio:16\/8.5;\n}\n.ep-video{\n overflow:hidden;\n margin:42px 0 82px;\n border-radius:24px;\n background:#111;\n box-shadow:0 22px 58px rgba(0,0,0,.12);\n}\n.ep-video iframe{\n width:100%;\n aspect-ratio:16\/9;\n display:block;\n border:0;\n}\n.ep-section{margin-bottom:78px}\n.ep-section h2{\n margin:0 0 22px;\n font-size:clamp(28px,3vw,40px);\n line-height:1.16;\n letter-spacing:-.025em;\n}\n.ep-section p{\n margin:0 0 20px;\n font-size:17px;\n}\n.ep-section a{\n color:var(--ep-burgundy);\n font-weight:600;\n text-underline-offset:3px;\n}\n.ep-quote{\n display:grid;\n grid-template-columns:150px 1fr;\n gap:30px;\n align-items:center;\n margin:36px 0 38px;\n padding:34px;\n border:none;\n border-radius:28px;\n background:var(--ep-soft-quote);\n}\n.ep-speaker-photo{\n width:150px;\n height:150px;\n border-radius:36px;\n overflow:hidden;\n flex-shrink:0;\n}\n.ep-speaker-photo img{\n width:100%;\n height:100%;\n display:block;\n object-fit:cover;\n border-radius:36px;\n}\n.ep-quote > div:last-child{\n background:transparent !important;\n}\n.ep-quote blockquote{\n margin:0 0 18px;\n padding:0;\n background:transparent !important;\n font-size:23px;\n line-height:1.4;\n font-weight:600;\n letter-spacing:-.015em;\n}\n.ep-person{\n font-size:15px;\n line-height:1.45;\n background:transparent !important;\n}\n.ep-person strong{display:block}\n.ep-person span{color:var(--ep-muted)}\n.ep-image-wrap{\n margin:34px 0 38px;\n overflow:hidden;\n border-radius:22px;\n}\n.ep-inline-image{\n aspect-ratio:16\/9;\n}\n.ep-highlight{\n margin:32px 0 0;\n padding:26px 28px;\n border-left:4px solid var(--ep-burgundy);\n border-radius:0 16px 16px 0;\n background:var(--ep-soft);\n}\n.ep-highlight p{margin:0;font-size:16px}\n.ep-final-image{\n margin:10px auto 26px;\n max-width:790px;\n}\n.ep-final-quote{\n display:grid;\n grid-template-columns:150px 1fr;\n gap:30px;\n align-items:center;\n margin:0 auto;\n padding:34px;\n max-width:790px;\n border:none;\n border-radius:28px;\n background:var(--ep-soft-quote);\n}\n.ep-final-quote blockquote{\n margin:0 0 14px;\n padding:0;\n background:transparent !important;\n font-size:clamp(20px,2.2vw,26px);\n line-height:1.42;\n font-weight:600;\n letter-spacing:-.015em;\n}\n.ep-final-quote .ep-person strong{color:var(--ep-ink)}\n.ep-final-quote .ep-person span{color:var(--ep-muted)}\n.ep-cta{\n margin-top:64px;\n padding:48px 36px;\n border-radius:26px;\n background:var(--ep-soft);\n text-align:center;\n}\n.ep-cta h2{\n margin:0 auto 14px;\n max-width:720px;\n font-size:clamp(28px,3.4vw,42px);\n line-height:1.15;\n}\n.ep-cta p{\n max-width:650px;\n margin:0 auto 26px;\n color:#5B5B63;\n}\n.ep-button{\n display:inline-block;\n padding:14px 25px;\n border-radius:999px;\n background:var(--ep-burgundy);\n color:#fff!important;\n text-decoration:none!important;\n font-weight:700;\n}\n.ep-button:hover{background:var(--ep-burgundy-dark)}\n@media(max-width:760px){\n .ep-article{width:min(100% - 28px,1120px);padding:44px 0 70px}\n .ep-intro{font-size:18px}\n .ep-glance{grid-template-columns:1fr;margin:38px 0 46px}\n .ep-section{margin-bottom:56px}\n .ep-quote,.ep-final-quote{grid-template-columns:1fr;padding:24px}\n .ep-speaker-photo{\n width:110px;\n height:110px;\n border-radius:28px;\n }\n .ep-speaker-photo img{\n border-radius:28px;\n }\n .ep-quote blockquote{font-size:20px}\n}\n<\/style>\n<\/head>\n<body>\n\n<article class=\"ep-article\">\n <header class=\"ep-reading\">\n <p class=\"ep-kicker\">Success Story \u2014 Lactalis x EasyPicky<\/p>\n <h1>How Lactalis Uses AI to Simplify Field Audits and Build Localized Retail Strategies<\/h1>\n <p class=\"ep-intro\">\n For Lactalis Lait, digital transformation starts where retail execution actually happens: <strong>in store<\/strong>.\n The team partnered with EasyPicky around a dual objective: simplify the field audit process for sales reps and turn more comprehensive store-level data into decisions adapted to each sector and region.\n <\/p>\n <div class=\"ep-divider\"><\/div>\n\n <div class=\"ep-glance\">\n <div class=\"ep-glance-card\">\n <span>The challenge<\/span>\n <p>Reduce the time and effort spent on manual, product-by-product shelf audits.<\/p>\n <\/div>\n <div class=\"ep-glance-card\">\n <span>In the field<\/span>\n <p>Enable sales reps to capture shelves by video and access structured audit results directly on their tablet.<\/p>\n <\/div>\n <div class=\"ep-glance-card\">\n <span>At headquarters<\/span>\n <p>Give managers a more granular view of store execution to adapt objectives and strategies locally.<\/p>\n <\/div>\n <\/div>\n <\/header>\n\n <div class=\"ep-video\">\n <iframe\n src=\"https:\/\/www.youtube.com\/embed\/OsSGBE1kx-I\"\n title=\"Lactalis x EasyPicky customer story\"\n loading=\"lazy\"\n allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\"\n allowfullscreen>\n <\/iframe>\n <\/div>\n\n <div class=\"ep-reading\">\n\n <section class=\"ep-section\">\n <h2>A tailor-made AI deployment built around Lactalis\u2019 needs<\/h2>\n <p>\n Innovation is a key part of Lactalis\u2019 transformation strategy. By integrating image recognition into its field processes,\n Lactalis Lait is opening a new chapter in the way its sales force collects and uses in-store information.\n <\/p>\n\n <div class=\"ep-quote\">\n <div class=\"ep-speaker-photo\">\n <img decoding=\"async\"\n src=\"https:\/\/easypicky.com\/wp-content\/uploads\/2026\/08\/Benjamin-Forest.webp\"\n alt=\"Benjamin Forest, Project Manager at Lactalis Lait\"\n loading=\"lazy\">\n <\/div>\n <div>\n <blockquote>\u201cIt\u2019s a new page in Lactel\u2019s history, with the implementation of AI in the company and in the sales force.\u201d<\/blockquote>\n <div class=\"ep-person\">\n <strong>Benjamin Forest<\/strong>\n <span>Project Manager, Lactalis Lait<\/span>\n <\/div>\n <\/div>\n <\/div>\n\n <p>\n The deployment was designed around the teams who would actually use the solution. EasyPicky worked closely with Lactalis\n to identify field needs, define the relevant workflows and adapt the application to the company\u2019s objectives rather than\n imposing a one-size-fits-all process.\n <\/p>\n\n <div class=\"ep-image-wrap\">\n <img decoding=\"async\" class=\"ep-inline-image\"\n src=\"https:\/\/easypicky.com\/wp-content\/uploads\/2026\/08\/Meeting-Lactalis-EasyPicky.webp\"\n alt=\"Lactalis and EasyPicky teams working together during a project meeting\"\n loading=\"lazy\">\n <\/div>\n <\/section>\n\n <section class=\"ep-section\">\n <h2>From manual shelf audits to a faster field workflow<\/h2>\n <p>\n Before EasyPicky, field audits required sales representatives to check products and facings manually.\n With the EasyPicky app, the workflow changes: reps can film the shelf, let image recognition structure the audit\n and review the resulting information directly on their tablet.\n <\/p>\n\n <div class=\"ep-quote\">\n <div class=\"ep-speaker-photo\">\n <img decoding=\"async\"\n src=\"https:\/\/easypicky.com\/wp-content\/uploads\/2026\/08\/Camille-Gamet.webp\"\n alt=\"Camille Gamet, Sales Representative at Lactalis Lait\"\n loading=\"lazy\">\n <\/div>\n <div>\n <blockquote>\u201cI used to do my field audits manually, product by product. Now I just film the shelf, and I have everything on my tablet.\u201d<\/blockquote>\n <div class=\"ep-person\">\n <strong>Camille Gamet<\/strong>\n <span>Sales Representative, Lactalis Lait<\/span>\n <\/div>\n <\/div>\n <\/div>\n\n <div class=\"ep-image-wrap\">\n <img decoding=\"async\" class=\"ep-inline-image\"\n src=\"https:\/\/easypicky.com\/wp-content\/uploads\/2026\/08\/Lactalis-using-EasyPicky.webp\"\n alt=\"Lactalis field teams using EasyPicky in a supermarket aisle\"\n loading=\"lazy\">\n <\/div>\n\n <p>\n Automating repetitive audit steps also changes where sales reps can focus their attention.\n Instead of spending the visit collecting information product by product, they can dedicate more time to customer relationships,\n in-store execution and the commercial actions that can move the business forward.\n <\/p>\n\n <div class=\"ep-highlight\">\n <p><strong>The shift:<\/strong> less time spent collecting shelf information manually, and more time available to understand what is happening in store and act on it.<\/p>\n <\/div>\n <\/section>\n\n <section class=\"ep-section\">\n <h2>Turning store-level visibility into a localized retail strategy<\/h2>\n <p>\n The value of the project does not stop at the shelf. Information collected in store can be consolidated in the EasyPicky Platform,\n giving sales managers a more detailed view of execution across stores.\n <\/p>\n\n <div class=\"ep-quote\">\n <div class=\"ep-speaker-photo\">\n <img decoding=\"async\"\n src=\"https:\/\/easypicky.com\/wp-content\/uploads\/2026\/08\/Gael-Tanguy.webp\"\n alt=\"Ga\u00ebl Tanguy, Sales Force Development Manager at Lactalis Lait\"\n loading=\"lazy\">\n <\/div>\n <div>\n <blockquote>\u201cWe\u2019re going to have a full shelf vision from A to Z. It will allow us to adapt macro-objectives by sector or by region.\u201d<\/blockquote>\n <div class=\"ep-person\">\n <strong>Ga\u00ebl Tanguy<\/strong>\n <span>Sales Force Development Manager, Lactalis Lait<\/span>\n <\/div>\n <\/div>\n <\/div>\n\n <p>\n This level of granularity helps management move beyond a single national view. Objectives and action plans can be adapted\n by sector or region according to the realities observed in store. Sales reps can then execute against clearer priorities\n and recommendations at local level.\n <\/p>\n\n <p>\n It also creates a more consistent flow of information between the field and headquarters. Instead of relying on fragmented,\n manually collected inputs, teams can work from structured shelf data and use customizable views to understand local challenges more quickly.\n <\/p>\n <\/section>\n\n <section class=\"ep-section\">\n <h2>One shared view, from the shelf to headquarters<\/h2>\n <p>\n The Lactalis deployment illustrates the two sides of retail execution transformation.\n In store, sales reps gain a simpler way to capture and understand shelf reality.\n At management level, teams gain the store-level visibility needed to refine priorities and guide execution more locally.\n <\/p>\n\n <p>\n EasyPicky can capture and analyze shelf information even without a network connection; once connectivity is available,\n structured data can be synchronized with the platform. The result is a continuous link between what happens in the aisle\n and the decisions made by sales management.\n <\/p>\n <\/section>\n\n <\/div>\n\n <div class=\"ep-final-image ep-hero-wrap\">\n <img decoding=\"async\" class=\"ep-hero-image\"\n src=\"https:\/\/easypicky.com\/wp-content\/uploads\/2026\/08\/Lactalis-Lait.webp\"\n alt=\"Lactalis products displayed on a supermarket shelf\"\n loading=\"lazy\">\n <\/div>\n\n <section class=\"ep-final-quote\">\n <div class=\"ep-speaker-photo\">\n <img decoding=\"async\"\n src=\"https:\/\/easypicky.com\/wp-content\/uploads\/2026\/06\/Lactalis_Charles_Robin.webp\"\n alt=\"Charles Robin, National Sales Director at Lactalis Lait\"\n loading=\"lazy\">\n <\/div>\n <div>\n <blockquote>\n \u201cThis project allows us to prepare for the future and remain a strong leader for the next years. So, let\u2019s dare to transform together.\u201d\n <\/blockquote>\n <div class=\"ep-person\">\n <strong>Charles Robin<\/strong>\n <span>National Sales Director, Lactalis Lait<\/span>\n <\/div>\n <\/div>\n <\/section>\n\n <div class=\"ep-reading\">\n <section class=\"ep-cta\">\n <h2>Ready to turn field audits into actionable retail intelligence?<\/h2>\n <p>\n Discover how EasyPicky can help your teams simplify in-store audits, connect field execution with headquarters\n and make better use of store-level data.\n <\/p>\n <a class=\"ep-button\" href=\"https:\/\/easypicky.com\/en\/contact-us\/\">Request a Demo<\/a>\n <\/section>\n <\/div>\n<\/article>\n\n<\/body>\n<\/html>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>How Lactalis Uses AI to Simplify Field Audits | EasyPicky Success Story \u2014 Lactalis x EasyPicky How Lactalis Uses AI to Simplify […]<\/p>\n","protected":false},"author":3,"featured_media":24598,"comment_status":"closed","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"_acf_changed":false,"_seopress_titles_title":"Lactalis x EasyPicky: AI for Field Audits & Retail Execution","_seopress_titles_desc":"Discover how Lactalis uses EasyPicky\u2019s AI-powered image recognition to simplify field audits, empower sales teams and build more localized retail strategies.","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"","_seopress_redirections_param":"","_seopress_redirections_type":0,"_seopress_analysis_target_kw":"","content-type":"","footnotes":""},"categories":[54],"tags":[],"class_list":["post-24565","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-success-stories-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/easypicky.com\/en\/wp-json\/wp\/v2\/posts\/24565","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/easypicky.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/easypicky.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/easypicky.com\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/easypicky.com\/en\/wp-json\/wp\/v2\/comments?post=24565"}],"version-history":[{"count":18,"href":"https:\/\/easypicky.com\/en\/wp-json\/wp\/v2\/posts\/24565\/revisions"}],"predecessor-version":[{"id":24588,"href":"https:\/\/easypicky.com\/en\/wp-json\/wp\/v2\/posts\/24565\/revisions\/24588"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/easypicky.com\/en\/wp-json\/wp\/v2\/media\/24598"}],"wp:attachment":[{"href":"https:\/\/easypicky.com\/en\/wp-json\/wp\/v2\/media?parent=24565"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/easypicky.com\/en\/wp-json\/wp\/v2\/categories?post=24565"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/easypicky.com\/en\/wp-json\/wp\/v2\/tags?post=24565"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}