{"id":23456,"date":"2026-07-07T14:21:58","date_gmt":"2026-07-07T12:21:58","guid":{"rendered":"https:\/\/easypicky.com\/?p=23456"},"modified":"2026-07-07T14:22:04","modified_gmt":"2026-07-07T12:22:04","slug":"bridging-the-gap-strategy-execution","status":"publish","type":"post","link":"https:\/\/easypicky.com\/en\/bridging-the-gap-strategy-execution\/","title":{"rendered":"Bridging the Gap Between Strategy &amp; Field Execution: Roundtable with Mondelez &amp; Lactalis"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"23456\" class=\"elementor elementor-23456\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-68d4d65 e-flex e-con-boxed e-con e-parent\" data-id=\"68d4d65\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cf16758 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-spacer\" data-id=\"cf16758\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-249aa3a exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"249aa3a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span data-contrast=\"auto\"><span class=\"NormalTextRun SCXW117276561 BCX0\">Strategy in retail is shaped by national trends and category priorities, but its impact is\u00a0<\/span><span class=\"NormalTextRun SCXW117276561 BCX0\">ultimately decided<\/span><span class=\"NormalTextRun SCXW117276561 BCX0\">\u00a0in the reality of each store.<\/span> Execution varies by store, region, retailer, and the daily realities of sales teams. <strong>The gap between intention and reality is where most FMCG companies lose speed, revenue, and influence.<\/strong><\/span><strong>\u00a0<\/strong><\/p><p><span data-contrast=\"auto\">During a recent EasyPicky roundtable, three leaders explored this gap and how modern retail execution technology finally makes it possible to close it:<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p><ul><li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559683&quot;:0,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Charles Robin<\/span><\/b><span data-contrast=\"auto\">, National Sales Director, <a href=\"https:\/\/www.lactalis.com\/\">Lactalis<\/a> France<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/li><li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559683&quot;:0,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Andranik Nalbandyan<\/span><\/b><span data-contrast=\"auto\">, Digital\u00a0Solution Manager, <a href=\"https:\/\/www.mondelezinternational.com\/\">Mondelez<\/a> Benelux<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/li><li><b><span data-contrast=\"auto\">Marine Bibal<\/span><\/b><span data-contrast=\"auto\">, Founder of <a href=\"https:\/\/easypicky.com\/en\">EasyPicky<\/a><\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-356916c exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-image\" data-id=\"356916c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1000\" height=\"563\" src=\"https:\/\/easypicky.com\/wp-content\/uploads\/2026\/06\/Blog_Roundtable_Andranik_Charles_Marine-e1782835631430-1024x577.webp\" class=\"attachment-large size-large wp-image-23463\" alt=\"\" srcset=\"https:\/\/easypicky.com\/wp-content\/uploads\/2026\/06\/Blog_Roundtable_Andranik_Charles_Marine-e1782835631430-1024x577.webp 1024w, https:\/\/easypicky.com\/wp-content\/uploads\/2026\/06\/Blog_Roundtable_Andranik_Charles_Marine-e1782835631430-300x169.webp 300w, https:\/\/easypicky.com\/wp-content\/uploads\/2026\/06\/Blog_Roundtable_Andranik_Charles_Marine-e1782835631430-768x433.webp 768w, https:\/\/easypicky.com\/wp-content\/uploads\/2026\/06\/Blog_Roundtable_Andranik_Charles_Marine-e1782835631430-1536x866.webp 1536w, https:\/\/easypicky.com\/wp-content\/uploads\/2026\/06\/Blog_Roundtable_Andranik_Charles_Marine-e1782835631430-650x366.webp 650w, https:\/\/easypicky.com\/wp-content\/uploads\/2026\/06\/Blog_Roundtable_Andranik_Charles_Marine-e1782835631430.webp 1920w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-150d398 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"150d398\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span data-contrast=\"auto\">Their perspectives,\u00a0from two\u00a0very different\u00a0markets and maturity levels,\u00a0reveal a shared truth:\u00a0<\/span><b><span data-contrast=\"auto\">when field data becomes reliable, exhaustive, and actionable, it transforms both execution and strategy<\/span><\/b><span data-contrast=\"auto\">.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5350605 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-spacer\" data-id=\"5350605\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-796d445 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"796d445\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span data-contrast=\"auto\">Watch the\u00a0replay of the roundtable\u00a0and catch the insights in this article.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a5dd7f0 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-video\" data-id=\"a5dd7f0\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/youtu.be\\\/rsWpLbTyWa8&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6f084bf exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-spacer\" data-id=\"6f084bf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-77dd2ec exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"77dd2ec\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<!-- Import Poppins font -->\n<link href=\"https:\/\/fonts.googleapis.com\/css2?family=Poppins:wght@300;400;500;600&display=swap\" rel=\"stylesheet\">\n\n<div style=\"border: 3px solid #A3014F; border-radius: 8px; padding: 0; font-family: 'Poppins', Arial, sans-serif;\">\n\n  <!-- Title -->\n  <div style=\"background-color: #A3014F; color: #FFFFFF; padding: 12px 18px; font-size: 20px; font-weight: 600; border-radius: 5px 5px 0 0;\">\n    Key Insights & Strategic Wins\n  <\/div>\n\n  <!-- Content -->\n  <div style=\"padding: 18px; color: #4A3040; font-size: 16px; line-height: 1.7; font-weight: 400;\">\n\n    <div style=\"margin-bottom: 14px;\">\n      <span style=\"color:#A3014F; font-weight:600;\">\u2022<\/span>\n      <strong>+5\u00d7 increase in store visit frequency<\/strong> at Mondelez Belgium after switching to EasyPicky\n    <\/div>\n\n   \n    <div style=\"margin-bottom: 14px;\">\n      <span style=\"color:#A3014F; font-weight:600;\">\u2022<\/span>\n      <strong>\u20130.4 pts reduction in out-of-stock rate<\/strong> on a highly rupturist category for Lactalis\n    <\/div>\n\n    <div style=\"margin-bottom: 14px;\">\n      <span style=\"color:#A3014F; font-weight:600;\">\u2022<\/span>\n      <strong>Full integration into Databricks<\/strong> at Mondelez, powering dashboards for category managers, KAMs, and leadership\n    <\/div>\n\n    <div style=\"margin-bottom: 14px;\">\n      <span style=\"color:#A3014F; font-weight:600;\">\u2022<\/span>\n      <strong>Reliable shelf data<\/strong> replacing years of mistrust in POS and manual reporting\n    <\/div>\n\n    <div>\n        <div style=\"margin-bottom: 14px;\">\n      <span style=\"color:#A3014F; font-weight:600;\">\u2022<\/span>\n      <strong>New business cases unlocked:<\/strong> pay-for-performance merchandising, contract compliance, promo transformation tracking, expanded store coverage\n    <\/div>\n\n     \n      <span style=\"color:#A3014F; font-weight:600;\">\u2022<\/span>\n      <strong>Unexpected advantage:<\/strong> Win of a strategic Carrefour merchandising test for Lactalis in 48H VS 3 weeks before\n    <\/div>\n\n\n  <\/div>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-86b5e1e exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-spacer\" data-id=\"86b5e1e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8f6132a e-con-full e-flex e-con e-child\" data-id=\"8f6132a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5ae7220 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"5ae7220\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Why Field Execution Remains the Weak Link in Strategy<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0fc6c74 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"0fc6c74\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span class=\"TextRun SCXW203604838 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW203604838 BCX0\">In theory, strategy should cascade smoothly from HQ to the field. In practice, it often dissolves somewhere between\u00a0<\/span><span class=\"NormalTextRun ContextualSpellingAndGrammarErrorV2Themed SCXW203604838 BCX0\">the PowerPoint<\/span><span class=\"NormalTextRun SCXW203604838 BCX0\"> and the shelf.<\/span><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-957887f exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-spacer\" data-id=\"957887f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-00f3797 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"00f3797\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">The fragility of field data<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-266e11f exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"266e11f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span data-contrast=\"auto\">For years, field data has been treated with suspicion. Sales teams collect what they can, but the process is manual, incomplete, and inconsistent. HQ teams hesitate to rely on it, preferring national averages or panel data that arrive weeks later. This creates a disconnect: the people closest to the shelf have the least trusted data.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\"><strong>EasyPicky\u00a0changes this dynamic by capturing shelf reality with precision<\/strong>,\u00a0every SKU, every competitor, every label, every promo. <\/span><\/p><p><span data-contrast=\"auto\">Suddenly, the field becomes a source of truth rather than a source of doubt.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-380d74c exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-spacer\" data-id=\"380d74c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-099650b exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"099650b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Macro data that hides local realities<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a71da27 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"a71da27\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span data-contrast=\"auto\">National data is useful for strategy, but it rarely helps a sales rep decide what to do in a specific store on a specific day. A category may appear stable at the national level while experiencing ruptures or promo inefficiencies in specific locations. <strong>Without local visibility, execution becomes guesswork.<\/strong><\/span><strong>\u00a0<\/strong><\/p><p><span data-contrast=\"auto\">With store-level insights, reps can finally prioritize based on what matters in their territory,\u00a0not what averages suggest.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e659072 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-exad-testimonial\" data-id=\"e659072\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"exad-testimonial.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\r\n\t\t<div class=\"exad-testimonial-wrapper exad-testimonial-align-left exad-testimonial-transition-top-yes\">\r\n\t\t\t<div class=\"exad-testimonial-wrapper-inner layout-1\">\r\n\t\t\t\r\n\t\t\t\t\t<div class=\"exad-testimonial-content-wrapper\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"exad-testimonial-description\">\r\n\t\t\t\t\t\t\t<i>\u201cA national average doesn\u2019t tell you what\u2019s happening in Marseille or Nantes. Execution is local. Without store\u2011level visibility, you\u2019re navigating blind.\u201d<\/i>\t\t\t\t\t\t\t<\/p>\r\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t<div class=\"exad-testimonial-reviewer-wrapper\">\r\n\t\t\t\t<div class=\"exad-testimonial-thumb\"><img decoding=\"async\" width=\"768\" height=\"768\" src=\"https:\/\/easypicky.com\/wp-content\/uploads\/2026\/06\/Lactalis_Charles_Robin-768x768.webp\" class=\"attachment-medium_large size-medium_large wp-image-23458\" alt=\"Lactalis Charles Robin, National Sales Director\" srcset=\"https:\/\/easypicky.com\/wp-content\/uploads\/2026\/06\/Lactalis_Charles_Robin-768x768.webp 768w, https:\/\/easypicky.com\/wp-content\/uploads\/2026\/06\/Lactalis_Charles_Robin-300x300.webp 300w, https:\/\/easypicky.com\/wp-content\/uploads\/2026\/06\/Lactalis_Charles_Robin-1024x1024.webp 1024w, https:\/\/easypicky.com\/wp-content\/uploads\/2026\/06\/Lactalis_Charles_Robin-150x150.webp 150w, https:\/\/easypicky.com\/wp-content\/uploads\/2026\/06\/Lactalis_Charles_Robin-650x650.webp 650w, https:\/\/easypicky.com\/wp-content\/uploads\/2026\/06\/Lactalis_Charles_Robin.webp 1520w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/div>\t\t\t\t\t<div class=\"exad-testimonial-reviewer\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"\" target=\"_blank\" rel=\"nofollow\">\r\n\t\t\t\t\t\t\t\t<h5 class=\"exad-testimonial-name\">\r\n\t\t\t\t\t\t\t\t\tCharles Robin\t\t\t\t\t\t\t\t<\/h5>\r\n\t\t\t\t\t\t\t<\/a>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"exad-testimonial-designation\">\r\n\t\t\t\t\t\t\tNational Sales Director, Lactalis\t\t\t\t\t\t\t<\/span>\r\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\t\t\t\t\t\r\n\r\n\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0c41c67 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-spacer\" data-id=\"0c41c67\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-76dff75 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"76dff75\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Tools that don\u2019t help reps act in-store<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ba82edd exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"ba82edd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span data-contrast=\"auto\">Many tools provide dashboards, but few help reps act in the moment. <strong>Execution happens in the aisle, not in a spreadsheet<\/strong>.\u00a0Sales reps need clarity: what to fix, where, and why. When insights become actionable, execution accelerates. When they\u00a0remain\u00a0abstract, they stay unused.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\"><a href=\"https:\/\/easypicky.com\/app\">EasyApp<\/a>\u00a0delivers the right information at the right moment, in the right store,\u00a0turning strategy into action.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c819422 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-spacer\" data-id=\"c819422\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a37aa1c e-con-full e-flex e-con e-child\" data-id=\"a37aa1c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-eadbf97 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"eadbf97\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How to Build a Digital Transformation That Works<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0b9de46 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-exad-testimonial\" data-id=\"0b9de46\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"exad-testimonial.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\r\n\t\t<div class=\"exad-testimonial-wrapper exad-testimonial-align-left exad-testimonial-transition-top-yes\">\r\n\t\t\t<div class=\"exad-testimonial-wrapper-inner layout-1\">\r\n\t\t\t\r\n\t\t\t\t\t<div class=\"exad-testimonial-content-wrapper\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"exad-testimonial-description\">\r\n\t\t\t\t\t\t\t<i>\u201cDigital transformation isn\u2019t about replacing a tool. It\u2019s about changing how people work, how they trust data, and how decisions are made.\u201d<\/i>\t\t\t\t\t\t\t<\/p>\r\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t<div class=\"exad-testimonial-reviewer-wrapper\">\r\n\t\t\t\t<div class=\"exad-testimonial-thumb\"><img decoding=\"async\" width=\"768\" height=\"638\" src=\"https:\/\/easypicky.com\/wp-content\/uploads\/2026\/03\/Mondelez-Andranik-Nalbandyan-Digital-Solution-Manager-768x638.webp\" class=\"attachment-medium_large size-medium_large wp-image-23251\" alt=\"Mondelez - Andranik Nalbandyan - Digital Solution Manager\" srcset=\"https:\/\/easypicky.com\/wp-content\/uploads\/2026\/03\/Mondelez-Andranik-Nalbandyan-Digital-Solution-Manager-768x638.webp 768w, https:\/\/easypicky.com\/wp-content\/uploads\/2026\/03\/Mondelez-Andranik-Nalbandyan-Digital-Solution-Manager-300x249.webp 300w, https:\/\/easypicky.com\/wp-content\/uploads\/2026\/03\/Mondelez-Andranik-Nalbandyan-Digital-Solution-Manager-1024x851.webp 1024w, https:\/\/easypicky.com\/wp-content\/uploads\/2026\/03\/Mondelez-Andranik-Nalbandyan-Digital-Solution-Manager-1536x1276.webp 1536w, https:\/\/easypicky.com\/wp-content\/uploads\/2026\/03\/Mondelez-Andranik-Nalbandyan-Digital-Solution-Manager-650x540.webp 650w, https:\/\/easypicky.com\/wp-content\/uploads\/2026\/03\/Mondelez-Andranik-Nalbandyan-Digital-Solution-Manager.webp 1678w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/div>\t\t\t\t\t<div class=\"exad-testimonial-reviewer\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"\" target=\"_blank\" rel=\"nofollow\">\r\n\t\t\t\t\t\t\t\t<h5 class=\"exad-testimonial-name\">\r\n\t\t\t\t\t\t\t\t\tAndranik Nalbandyan\t\t\t\t\t\t\t\t<\/h5>\r\n\t\t\t\t\t\t\t<\/a>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"exad-testimonial-designation\">\r\n\t\t\t\t\t\t\tDigital Solution Manager, Mondelez\t\t\t\t\t\t\t<\/span>\r\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\t\t\t\t\t\r\n\r\n\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-943f1d9 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"943f1d9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span data-contrast=\"auto\">Mondelez\u00a0Belgium\u2019s journey illustrates\u00a0a\u00a0digital transformation\u00a0that is both technical and behavioral.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">They\u00a0had an aging image recognition solution that once felt innovative but had become a source of friction. Data governance was weak, trust was low, and adoption was fading.\u00a0<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">The turning point came when\u00a0they\u00a0realized\u00a0that\u00a0it\u00a0wasn\u2019t\u00a0just a matter of replacing a tool. It was a matter of <strong>redefining how field teams work, how HQ teams consume data, and how decisions are made.<\/strong><\/span><strong>\u00a0<\/strong><\/p><p><span data-contrast=\"auto\"><span style=\"text-decoration: underline;\">The transformation followed a clear path<\/span>:<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p><ul><li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"3\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559683&quot;:0,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Building a business case grounded in real pain points<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/li><li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"3\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559683&quot;:0,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Involving stakeholders early<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/li><li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"3\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559683&quot;:0,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Cleaning and structuring data before deployment<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/li><li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"3\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559683&quot;:0,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Establishing governance and ownership<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/li><li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"3\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559683&quot;:0,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Rolling out a solution designed for reps, not just for reporting<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/li><\/ul><p><span data-contrast=\"auto\">The result was not just adoption,\u00a0it was acceleration.\u00a0<\/span><b><span data-contrast=\"auto\">Mondelez\u00a0Belgium doubled its efficiency and\u00a0ultimately multiplied\u00a0store visit frequency by five.<\/span><\/b><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-14529d2 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-spacer\" data-id=\"14529d2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6126909 elementor-align-center exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-button\" data-id=\"6126909\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/easypicky.com\/en\/mondelez-benelux-unlocked-faster-smarter-store-execution\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-far-arrow-alt-circle-right\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M504 256C504 119 393 8 256 8S8 119 8 256s111 248 248 248 248-111 248-248zm-448 0c0-110.5 89.5-200 200-200s200 89.5 200 200-89.5 200-200 200S56 366.5 56 256zm72 20v-40c0-6.6 5.4-12 12-12h116v-67c0-10.7 12.9-16 20.5-8.5l99 99c4.7 4.7 4.7 12.3 0 17l-99 99c-7.6 7.6-20.5 2.2-20.5-8.5v-67H140c-6.6 0-12-5.4-12-12z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Discover the full Mondelez Success Story<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f3cfd3c exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-spacer\" data-id=\"f3cfd3c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c9905fe e-con-full e-flex e-con e-child\" data-id=\"c9905fe\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b22c8d0 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"b22c8d0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">When Field Data Becomes a Strategic Asset<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2549d47 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"2549d47\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span class=\"TextRun SCXW165941212 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW165941212 BCX0\">Once shelf data becomes reliable and exhaustive, it stops being a reporting tool and starts becoming a strategic engine.<\/span><\/span><span class=\"EOP Selected SCXW165941212 BCX0\" data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7e4c9e0 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-spacer\" data-id=\"7e4c9e0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7914d1c exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"7914d1c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Lactalis: Turning shelf reality into competitive advantage<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3315800 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-image\" data-id=\"3315800\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"556\" src=\"https:\/\/easypicky.com\/wp-content\/uploads\/2026\/06\/Lactalis_Success_Story_Sales_Force-1024x569.webp\" class=\"attachment-large size-large wp-image-23467\" alt=\"\" srcset=\"https:\/\/easypicky.com\/wp-content\/uploads\/2026\/06\/Lactalis_Success_Story_Sales_Force-1024x569.webp 1024w, https:\/\/easypicky.com\/wp-content\/uploads\/2026\/06\/Lactalis_Success_Story_Sales_Force-300x167.webp 300w, https:\/\/easypicky.com\/wp-content\/uploads\/2026\/06\/Lactalis_Success_Story_Sales_Force-768x427.webp 768w, https:\/\/easypicky.com\/wp-content\/uploads\/2026\/06\/Lactalis_Success_Story_Sales_Force-1536x854.webp 1536w, https:\/\/easypicky.com\/wp-content\/uploads\/2026\/06\/Lactalis_Success_Story_Sales_Force-2048x1139.webp 2048w, https:\/\/easypicky.com\/wp-content\/uploads\/2026\/06\/Lactalis_Success_Story_Sales_Force-650x361.webp 650w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c8a78e9 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"c8a78e9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span data-contrast=\"auto\">Milk may seem like a simple\u00a0category with\u00a0few SKUs\u00a0and\u00a0stable demand.\u00a0The reality is far more complex: heavy promotions, frequent ruptures, intense competition, and a market where half of all liters sold are private\u00a0labels.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\"><strong>EasyPicky\u00a0gives Lactalis a complete view of the shelf<\/strong>: own SKUs, competitors, private labels, promo displays, and transformation rates. This visibility allows teams to act quickly and decisively.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-11e0511 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-exad-testimonial\" data-id=\"11e0511\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"exad-testimonial.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\r\n\t\t<div class=\"exad-testimonial-wrapper exad-testimonial-align-left exad-testimonial-transition-top-yes\">\r\n\t\t\t<div class=\"exad-testimonial-wrapper-inner layout-1\">\r\n\t\t\t\r\n\t\t\t\t\t<div class=\"exad-testimonial-content-wrapper\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"exad-testimonial-description\">\r\n\t\t\t\t\t\t\t\u201cThe right information, at the right moment, in the right store. That\u2019s when execution becomes a competitive advantage.\u201d\t\t\t\t\t\t\t<\/p>\r\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t<div class=\"exad-testimonial-reviewer-wrapper\">\r\n\t\t\t\t<div class=\"exad-testimonial-thumb\"><img decoding=\"async\" width=\"768\" height=\"768\" src=\"https:\/\/easypicky.com\/wp-content\/uploads\/2026\/06\/Lactalis_Charles_Robin-768x768.webp\" class=\"attachment-medium_large size-medium_large wp-image-23458\" alt=\"Lactalis Charles Robin, National Sales Director\" srcset=\"https:\/\/easypicky.com\/wp-content\/uploads\/2026\/06\/Lactalis_Charles_Robin-768x768.webp 768w, https:\/\/easypicky.com\/wp-content\/uploads\/2026\/06\/Lactalis_Charles_Robin-300x300.webp 300w, https:\/\/easypicky.com\/wp-content\/uploads\/2026\/06\/Lactalis_Charles_Robin-1024x1024.webp 1024w, https:\/\/easypicky.com\/wp-content\/uploads\/2026\/06\/Lactalis_Charles_Robin-150x150.webp 150w, https:\/\/easypicky.com\/wp-content\/uploads\/2026\/06\/Lactalis_Charles_Robin-650x650.webp 650w, https:\/\/easypicky.com\/wp-content\/uploads\/2026\/06\/Lactalis_Charles_Robin.webp 1520w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/div>\t\t\t\t\t<div class=\"exad-testimonial-reviewer\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"\" target=\"_blank\" rel=\"nofollow\">\r\n\t\t\t\t\t\t\t\t<h5 class=\"exad-testimonial-name\">\r\n\t\t\t\t\t\t\t\t\tCharles Robin\t\t\t\t\t\t\t\t<\/h5>\r\n\t\t\t\t\t\t\t<\/a>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"exad-testimonial-designation\">\r\n\t\t\t\t\t\t\tNational Sales Director, Lactalis\t\t\t\t\t\t\t<\/span>\r\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\t\t\t\t\t\r\n\r\n\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fcf9558 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"fcf9558\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span data-contrast=\"auto\">One example illustrates the shift. Carrefour asked Lactalis for a list of stores meeting specific criteria for a merchandising test. Historically, this required three weeks of manual checks and photo collection. With EasyPicky, the team delivered the list and the photos in 48 hours. They won the test, way ahead of their competitors.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p><p><strong>This is strategy powered by execution, and execution powered by data.\u00a0<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-02e5119 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-spacer\" data-id=\"02e5119\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eff0248 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"eff0248\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Mondelez: From shelf data to company-wide intelligence<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d78711e exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-image\" data-id=\"d78711e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"563\" src=\"https:\/\/easypicky.com\/wp-content\/uploads\/2026\/03\/Mondelez_Benelux_Success_Story_Snack-1024x576.webp\" class=\"attachment-large size-large wp-image-23275\" alt=\"Mondelez Benelux - Empower People to Snack Right\" srcset=\"https:\/\/easypicky.com\/wp-content\/uploads\/2026\/03\/Mondelez_Benelux_Success_Story_Snack-1024x576.webp 1024w, https:\/\/easypicky.com\/wp-content\/uploads\/2026\/03\/Mondelez_Benelux_Success_Story_Snack-300x169.webp 300w, https:\/\/easypicky.com\/wp-content\/uploads\/2026\/03\/Mondelez_Benelux_Success_Story_Snack-768x432.webp 768w, https:\/\/easypicky.com\/wp-content\/uploads\/2026\/03\/Mondelez_Benelux_Success_Story_Snack-1536x864.webp 1536w, https:\/\/easypicky.com\/wp-content\/uploads\/2026\/03\/Mondelez_Benelux_Success_Story_Snack-650x366.webp 650w, https:\/\/easypicky.com\/wp-content\/uploads\/2026\/03\/Mondelez_Benelux_Success_Story_Snack.webp 1920w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b0b09e7 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"b0b09e7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span data-contrast=\"auto\">Mondelez integrated\u00a0EasyPicky\u00a0data directly into Databricks, turning shelf insights into a shared asset across the organization:<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p><ul><li aria-setsize=\"-1\" data-leveltext=\"-\" data-font=\"Aptos\" data-listid=\"5\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559683&quot;:0,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Aptos&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;-&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\"><strong>Category managers<\/strong> use it to refine assortments<\/span><\/li><li aria-setsize=\"-1\" data-leveltext=\"-\" data-font=\"Aptos\" data-listid=\"5\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559683&quot;:0,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Aptos&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;-&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\"><strong>Key account managers<\/strong> use it to negotiate with retailers<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/li><li aria-setsize=\"-1\" data-leveltext=\"-\" data-font=\"Aptos\" data-listid=\"5\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559683&quot;:0,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Aptos&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;-&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\"><strong>Leadership<\/strong> uses it to\u00a0monitor\u00a0performance and make faster decisions<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/li><\/ul><p><span data-contrast=\"auto\">The appetite for more features keeps growing because the data is trusted, immediate, and actionable. <strong>Shelf reality becomes a strategic lever rather than\u00a0an operational\u00a0detail.<\/strong><\/span><strong>\u00a0<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c1718c8 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-exad-testimonial\" data-id=\"c1718c8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"exad-testimonial.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\r\n\t\t<div class=\"exad-testimonial-wrapper exad-testimonial-align-left exad-testimonial-transition-top-yes\">\r\n\t\t\t<div class=\"exad-testimonial-wrapper-inner layout-1\">\r\n\t\t\t\r\n\t\t\t\t\t<div class=\"exad-testimonial-content-wrapper\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"exad-testimonial-description\">\r\n\t\t\t\t\t\t\t<i>\u201cOnce the data is trusted, everyone wants more. It becomes part of the company\u2019s nervous system.\u201d<\/i>\t\t\t\t\t\t\t<\/p>\r\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t<div class=\"exad-testimonial-reviewer-wrapper\">\r\n\t\t\t\t<div class=\"exad-testimonial-thumb\"><img decoding=\"async\" width=\"768\" height=\"638\" src=\"https:\/\/easypicky.com\/wp-content\/uploads\/2026\/03\/Mondelez-Andranik-Nalbandyan-Digital-Solution-Manager-768x638.webp\" class=\"attachment-medium_large size-medium_large wp-image-23251\" alt=\"Mondelez - Andranik Nalbandyan - Digital Solution Manager\" srcset=\"https:\/\/easypicky.com\/wp-content\/uploads\/2026\/03\/Mondelez-Andranik-Nalbandyan-Digital-Solution-Manager-768x638.webp 768w, https:\/\/easypicky.com\/wp-content\/uploads\/2026\/03\/Mondelez-Andranik-Nalbandyan-Digital-Solution-Manager-300x249.webp 300w, https:\/\/easypicky.com\/wp-content\/uploads\/2026\/03\/Mondelez-Andranik-Nalbandyan-Digital-Solution-Manager-1024x851.webp 1024w, https:\/\/easypicky.com\/wp-content\/uploads\/2026\/03\/Mondelez-Andranik-Nalbandyan-Digital-Solution-Manager-1536x1276.webp 1536w, https:\/\/easypicky.com\/wp-content\/uploads\/2026\/03\/Mondelez-Andranik-Nalbandyan-Digital-Solution-Manager-650x540.webp 650w, https:\/\/easypicky.com\/wp-content\/uploads\/2026\/03\/Mondelez-Andranik-Nalbandyan-Digital-Solution-Manager.webp 1678w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/div>\t\t\t\t\t<div class=\"exad-testimonial-reviewer\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"\" target=\"_blank\" rel=\"nofollow\">\r\n\t\t\t\t\t\t\t\t<h5 class=\"exad-testimonial-name\">\r\n\t\t\t\t\t\t\t\t\tAndranik Nalbandyan\t\t\t\t\t\t\t\t<\/h5>\r\n\t\t\t\t\t\t\t<\/a>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"exad-testimonial-designation\">\r\n\t\t\t\t\t\t\tDigital Solution Manager, Mondelez\t\t\t\t\t\t\t<\/span>\r\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\t\t\t\t\t\r\n\r\n\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ec02210 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-spacer\" data-id=\"ec02210\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-26b4198 e-con-full e-flex e-con e-child\" data-id=\"26b4198\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f9c1389 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"f9c1389\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Scaling Across Countries, Teams, and Use Cases<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-297c25d exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"297c25d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span data-contrast=\"auto\">Scaling retail execution is not just about adding more users or more stores.\u00a0It\u2019s\u00a0about <strong>expanding the impact of shelf data across the business<\/strong>.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">EasyPicky\u00a0enables:<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p><ul><li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"4\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559683&quot;:0,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Broader store coverage thanks to faster audits<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/li><li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"4\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559683&quot;:0,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Pay-for-performance merchandising models<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/li><li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"4\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559683&quot;:0,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Contract compliance on gondola ends and secondary placements<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/li><li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"4\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559683&quot;:0,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Cross-division and cross-country deployment<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/li><li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"4\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559683&quot;:0,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Promo transformation tracking<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/li><li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"4\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559683&quot;:0,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Out-of-stock reduction<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/li><li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"4\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559683&quot;:0,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Laser-focused productivity on priority categories<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/li><\/ul><p><span data-contrast=\"auto\">What\u00a0emerges\u00a0is a new backbone for retail execution,\u00a0one where technology supports both strategy and operations, and where <strong>data flows seamlessly between the field and HQ.<\/strong><\/span><strong>\u00a0<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b357a99 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-spacer\" data-id=\"b357a99\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9eb894f e-con-full e-flex e-con e-child\" data-id=\"9eb894f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c314c80 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"c314c80\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Conclusion <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-001bf13 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-exad-testimonial\" data-id=\"001bf13\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"exad-testimonial.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\r\n\t\t<div class=\"exad-testimonial-wrapper exad-testimonial-align-left exad-testimonial-transition-top-yes\">\r\n\t\t\t<div class=\"exad-testimonial-wrapper-inner layout-1\">\r\n\t\t\t\r\n\t\t\t\t\t<div class=\"exad-testimonial-content-wrapper\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"exad-testimonial-description\">\r\n\t\t\t\t\t\t\t<i>\u201cYour strategy is only as strong as your ability to execute &amp; measure it.\u201d<\/i>\t\t\t\t\t\t\t<\/p>\r\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t<div class=\"exad-testimonial-reviewer-wrapper\">\r\n\t\t\t\t<div class=\"exad-testimonial-thumb\"><img loading=\"lazy\" decoding=\"async\" width=\"200\" height=\"200\" src=\"https:\/\/easypicky.com\/wp-content\/uploads\/2024\/11\/39484904-marine-bibal.jpg.webp\" class=\"attachment-medium_large size-medium_large wp-image-13339\" alt=\"photo of Marine Bibal\" srcset=\"https:\/\/easypicky.com\/wp-content\/uploads\/2024\/11\/39484904-marine-bibal.jpg.webp 200w, https:\/\/easypicky.com\/wp-content\/uploads\/2024\/11\/39484904-marine-bibal.jpg-150x150.webp 150w\" sizes=\"(max-width: 200px) 100vw, 200px\" \/><\/div>\t\t\t\t\t<div class=\"exad-testimonial-reviewer\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"\" target=\"_blank\" rel=\"nofollow\">\r\n\t\t\t\t\t\t\t\t<h5 class=\"exad-testimonial-name\">\r\n\t\t\t\t\t\t\t\t\tMarine Bibal\t\t\t\t\t\t\t\t<\/h5>\r\n\t\t\t\t\t\t\t<\/a>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"exad-testimonial-designation\">\r\n\t\t\t\t\t\t\tFounder, EasyPicky\t\t\t\t\t\t\t<\/span>\r\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\t\t\t\t\t\r\n\r\n\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-100f685 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"100f685\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span data-contrast=\"auto\">The roundtable revealed that retail execution is no longer a blind spot. <\/span><\/p><p><span data-contrast=\"auto\">When shelf data becomes reliable, immediate, and actionable, it reshapes how teams work, how decisions are made, and how strategies evolve. <\/span><span data-contrast=\"auto\"><strong>Execution stops being a bottleneck and becomes a competitive advantage<\/strong>. The bridge between HQ and the field finally holds, and companies can move faster, act smarter, and deliver more consistently across every store.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">EasyPicky\u00a0stands at the center of this transformation,\u00a0not\u00a0only\u00a0as a tool, but as <strong>the connective tissue between strategy and reality.<\/strong><\/span><strong>\u00a0<\/strong><\/p><p><span data-contrast=\"auto\">Ready to turn shelf reality into a strategic advantage?<br \/><\/span><span data-contrast=\"auto\">Explore how EasyPicky can transform your retail execution and unlock new business cases.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cdafc28 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-spacer\" data-id=\"cdafc28\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4540652 elementor-align-center exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-button\" data-id=\"4540652\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/easypicky.com\/en\/request-a-demo\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-far-arrow-alt-circle-right\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M504 256C504 119 393 8 256 8S8 119 8 256s111 248 248 248 248-111 248-248zm-448 0c0-110.5 89.5-200 200-200s200 89.5 200 200-89.5 200-200 200S56 366.5 56 256zm72 20v-40c0-6.6 5.4-12 12-12h116v-67c0-10.7 12.9-16 20.5-8.5l99 99c4.7 4.7 4.7 12.3 0 17l-99 99c-7.6 7.6-20.5 2.2-20.5-8.5v-67H140c-6.6 0-12-5.4-12-12z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Book a demo <\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4866774 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-spacer\" data-id=\"4866774\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Strategy in retail is shaped by national trends and category priorities, but its impact is\u00a0ultimately decided\u00a0in the reality of each store. Execution [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":23491,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_seopress_titles_title":"Bridging the Gap Between Strategy & Field Execution","_seopress_titles_desc":"Discover how Mondelez & Lactalis bridge the gap between strategy and field execution using real\u2011time shelf data, AI insights, and scalable retail execution.","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"","_seopress_redirections_param":"","_seopress_redirections_type":0,"_seopress_analysis_target_kw":"","content-type":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-23456","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-data"],"acf":[],"_links":{"self":[{"href":"https:\/\/easypicky.com\/en\/wp-json\/wp\/v2\/posts\/23456","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/easypicky.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/easypicky.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/easypicky.com\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/easypicky.com\/en\/wp-json\/wp\/v2\/comments?post=23456"}],"version-history":[{"count":29,"href":"https:\/\/easypicky.com\/en\/wp-json\/wp\/v2\/posts\/23456\/revisions"}],"predecessor-version":[{"id":23671,"href":"https:\/\/easypicky.com\/en\/wp-json\/wp\/v2\/posts\/23456\/revisions\/23671"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/easypicky.com\/en\/wp-json\/wp\/v2\/media\/23491"}],"wp:attachment":[{"href":"https:\/\/easypicky.com\/en\/wp-json\/wp\/v2\/media?parent=23456"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/easypicky.com\/en\/wp-json\/wp\/v2\/categories?post=23456"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/easypicky.com\/en\/wp-json\/wp\/v2\/tags?post=23456"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}