{"id":23165,"date":"2026-06-23T18:08:46","date_gmt":"2026-06-23T16:08:46","guid":{"rendered":"https:\/\/easypicky.com\/?p=23165"},"modified":"2026-06-23T18:10:28","modified_gmt":"2026-06-23T16:10:28","slug":"commercial-performance-mars","status":"publish","type":"post","link":"https:\/\/easypicky.com\/en\/commercial-performance-mars\/","title":{"rendered":"Field Data as a Driver of Commercial Performance &#8211; The\u00a0Example of Mars"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"23165\" class=\"elementor elementor-23165\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-de4b006 e-flex e-con-boxed e-con e-parent\" data-id=\"de4b006\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c514799 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-spacer\" data-id=\"c514799\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7b59097 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"7b59097\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span data-contrast=\"auto\">In today\u2019s retail environment, field data has become one of the most decisive levers for commercial performance. Brands that outperform are those capable of <strong>capturing reality in real time, transforming it into reliable KPIs, and activating it seamlessly<\/strong> between field teams and headquarters. This is the foundation of the collaboration between <strong><a href=\"https:\/\/www.mars.com\/\">Mars Petcare &amp; Food<\/a> <\/strong>and <strong><a href=\"https:\/\/easypicky.com\/\">EasyPicky<\/a>.<\/strong><\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">The article is structured around three pillars, <strong>combining<\/strong>\u00a0<\/span><b><span data-contrast=\"auto\">EasyPicky\u2019s\u00a0retail intelligence approach<\/span><\/b><span data-contrast=\"auto\">\u00a0<strong>with<\/strong>\u00a0<\/span><b><span data-contrast=\"auto\">Mars\u2019 concrete operational results<\/span><\/b><span data-contrast=\"auto\">. It also features the perspective of Simon Jeangrand (National Sales Director, Mars) and highlights emerging opportunities for FMCG players.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a1ad87d exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-spacer\" data-id=\"a1ad87d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-eb74b2f e-flex e-con-boxed e-con e-parent\" data-id=\"eb74b2f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f54231d exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"f54231d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Collecting Field Data &amp; Turning It Into Actionable KPIs<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f6f4a1f exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"f6f4a1f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">EasyPicky: Real-Time Field Capture, Reliable KPIs <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a098aaa exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"a098aaa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span data-contrast=\"auto\">The first pillar of performance is the ability to capture shelf reality instantly and convert it into actionable KPIs. <\/span><\/p><p><span data-contrast=\"auto\">With\u00a0<\/span><a href=\"https:\/\/easypicky.com\/app\"><b><span data-contrast=\"auto\">EasyApp<\/span><\/b><\/a><span data-contrast=\"auto\">, a simple video of the shelf is enough to collect every product, facing, POS material, and price, even offline. The app\u2019s computer vision, trained specifically for retail, recognizes items with 99% accuracy and automatically generates KPIs such as:<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p><ul><li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559683&quot;:0,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\">Numeric distribution\u00a0<\/li><li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559683&quot;:0,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\">Out\u2011of\u2011stocks\u00a0<\/li><li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559683&quot;:0,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\">Share of shelf\u00a0<\/li><li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559683&quot;:0,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\">Missing products &amp; lost sales\u00a0<\/li><li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559683&quot;:0,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\">Promotional compliance\u00a0<\/li><\/ul><p><span data-contrast=\"auto\">KPIs appear directly in-store, along with gaps, alerts, and recommended next actions. Once the visit is complete, data synchronizes instantly with headquarters, ensuring that decisions are based on\u00a0<\/span><b><span data-contrast=\"auto\">fresh, reliable, and comparable insights<\/span><\/b><span data-contrast=\"auto\">.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3c10126 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-spacer\" data-id=\"3c10126\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b69dbbd exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"b69dbbd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Mars: From Manual Inputs to Instant Insights <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-236b958 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-image\" data-id=\"236b958\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1000\" height=\"563\" src=\"https:\/\/easypicky.com\/wp-content\/uploads\/2026\/02\/Website_Blog_Mars_instore_app-1024x576.jpeg\" class=\"attachment-large size-large wp-image-17890\" alt=\"EasyPicky app showing scanned products on a smartphone\" srcset=\"https:\/\/easypicky.com\/wp-content\/uploads\/2026\/02\/Website_Blog_Mars_instore_app-1024x576.jpeg 1024w, https:\/\/easypicky.com\/wp-content\/uploads\/2026\/02\/Website_Blog_Mars_instore_app-300x169.jpeg 300w, https:\/\/easypicky.com\/wp-content\/uploads\/2026\/02\/Website_Blog_Mars_instore_app-768x432.jpeg 768w, https:\/\/easypicky.com\/wp-content\/uploads\/2026\/02\/Website_Blog_Mars_instore_app-1536x864.jpeg 1536w, https:\/\/easypicky.com\/wp-content\/uploads\/2026\/02\/Website_Blog_Mars_instore_app-650x366.jpeg 650w, https:\/\/easypicky.com\/wp-content\/uploads\/2026\/02\/Website_Blog_Mars_instore_app.jpeg 1920w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5e9661d exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"5e9661d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span data-contrast=\"auto\">For Mars, this shift has been transformative. Before EasyPicky, field teams spent a significant amount of time on manual data entry, a low<\/span>\u2011<span data-contrast=\"auto\">value\u00a0task that slowed down visits and created inconsistencies. <\/span><\/p><p><span data-contrast=\"auto\">With\u00a0<a href=\"https:\/\/easypicky.com\/app\"><b>EasyApp<\/b><\/a>, <strong>audits\u00a0became<\/strong>\u00a0<\/span><b><span data-contrast=\"auto\">three times faster<\/span><\/b><span data-contrast=\"auto\">, and teams now save\u00a0<\/span><b><span data-contrast=\"auto\">around 20 minutes per store visit<\/span><\/b><span data-contrast=\"auto\">, allowing them to focus on customer relationships, shelf analysis, and assortment optimization.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">Mars now follows more than <\/span><b><span data-contrast=\"auto\">200 SKUs in real time<\/span><\/b><span data-contrast=\"auto\">, and over\u00a0<\/span><b><span data-contrast=\"auto\">4000 stores<\/span><\/b><span data-contrast=\"auto\">\u00a0per year,\u00a0with an average of\u00a0<\/span><b><span data-contrast=\"auto\">3,8\u00a0visits\u00a0per day per user<\/span><\/b><span data-contrast=\"auto\">,\u00a0giving teams a far more granular view of shelf execution.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p><p><span class=\"TextRun SCXW6919944 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW6919944 BCX0\">This precision is what enabled Mars<\/span><span class=\"NormalTextRun SCXW6919944 BCX0\">\u00a0to accelerate\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW6919944 BCX0\">decision<\/span><\/span><span class=\"NoBreakHyphenBlob BlobObject DragDrop SpellingErrorV2Themed SCXW6919944 BCX0\">\u2011<\/span><span class=\"TextRun SCXW6919944 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SpellingErrorV2Themed SCXW6919944 BCX0\">making<\/span><span class=\"NormalTextRun SCXW6919944 BCX0\">\u00a0and strengthen its commercial execution.<\/span><\/span><span class=\"EOP Selected SCXW6919944 BCX0\" data-ccp-props=\"{}\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-86baf22 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-exad-testimonial\" data-id=\"86baf22\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"exad-testimonial.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\r\n\t\t<div class=\"exad-testimonial-wrapper exad-testimonial-align-left exad-testimonial-transition-top-yes\">\r\n\t\t\t<div class=\"exad-testimonial-wrapper-inner layout-1\">\r\n\t\t\t\r\n\t\t\t\t\t<div class=\"exad-testimonial-content-wrapper\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"exad-testimonial-description\">\r\n\t\t\t\t\t\t\t<i>\u201cThe biggest benefit is the significant time saving, and we finally have the reliability we needed.\u201d<\/i>\t\t\t\t\t\t\t<\/p>\r\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t<div class=\"exad-testimonial-reviewer-wrapper\">\r\n\t\t\t\t<div class=\"exad-testimonial-thumb\"><img decoding=\"async\" width=\"200\" height=\"200\" src=\"https:\/\/easypicky.com\/wp-content\/uploads\/2025\/05\/Design-sans-titre-3.jpg\" class=\"attachment-medium_large size-medium_large wp-image-16326\" alt=\"Corentin Marchalot Mars Petcare and Food\" srcset=\"https:\/\/easypicky.com\/wp-content\/uploads\/2025\/05\/Design-sans-titre-3.jpg 200w, https:\/\/easypicky.com\/wp-content\/uploads\/2025\/05\/Design-sans-titre-3-150x150.jpg 150w\" sizes=\"(max-width: 200px) 100vw, 200px\" \/><\/div>\t\t\t\t\t<div class=\"exad-testimonial-reviewer\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/easypicky.com\/en\/how-does-mars-improve-productivity-with-easypicky\/\" target=\"_blank\" rel=\"nofollow\">\r\n\t\t\t\t\t\t\t\t<h5 class=\"exad-testimonial-name\">\r\n\t\t\t\t\t\t\t\t\tCorentin Marchalot\t\t\t\t\t\t\t\t<\/h5>\r\n\t\t\t\t\t\t\t<\/a>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"exad-testimonial-designation\">\r\n\t\t\t\t\t\t\tSales Operations Manager, Mars\t\t\t\t\t\t\t<\/span>\r\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\t\t\t\t\t\r\n\r\n\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6e61135 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"6e61135\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span class=\"TextRun SCXW194791462 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW194791462 BCX0\">To illustrate this shift even further, retail expert\u00a0<\/span><\/span><strong><span class=\"TextRun Underlined MacChromeBold SCXW194791462 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW194791462 BCX0\" data-ccp-charstyle=\"Hyperlink\">Olivier Dauvers<\/span><\/span><span class=\"TextRun Underlined SCXW194791462 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW194791462 BCX0\" data-ccp-charstyle=\"Hyperlink\">\u00a0recently visited a store<\/span><\/span><\/strong><span class=\"TextRun SCXW194791462 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><strong><span class=\"NormalTextRun SCXW194791462 BCX0\">\u00a0alongside a Mars sales representative\u00a0<\/span><\/strong><span class=\"NormalTextRun ContextualSpellingAndGrammarErrorV2Themed SCXW194791462 BCX0\">to test<\/span><span class=\"NormalTextRun SCXW194791462 BCX0\">\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW194791462 BCX0\">EasyPicky<\/span><span class=\"NormalTextRun SCXW194791462 BCX0\"> directly on the shelf. The field demonstration confirmed how quickly EasyApp captures reality and turns it into reliable KPIs<\/span><span class=\"NormalTextRun SCXW194791462 BCX0\">.<\/span><\/span><span class=\"EOP Selected SCXW194791462 BCX0\" data-ccp-props=\"{}\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-784f914 elementor-align-center exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-button\" data-id=\"784f914\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/easypicky.com\/en\/olivier-dauvers-tests-easypicky\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Discover Olivier Dauvers' test<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cebf4cd exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-spacer\" data-id=\"cebf4cd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c74c697 e-flex e-con-boxed e-con e-parent\" data-id=\"c74c697\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d8011c4 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"d8011c4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Infinite Data Sources for Total Market Coverage<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-768cac9 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"768cac9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">EasyPicky: Multi-Source Data, Zero Blind Spots <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-58c97c7 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"58c97c7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span data-contrast=\"auto\">The second pillar is\u00a0coverage. Even the most efficient sales force cannot be everywhere at once, yet commercial performance depends on understanding what happens across the entire market.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p><p><strong>EasyPicky consolidates multiple complementary data sources into a single platform.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-979cc99 e-grid e-con-full e-con e-child\" data-id=\"979cc99\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-932d143 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"932d143\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span data-contrast=\"auto\">On one side field insights\u00a0from:<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p><ul><li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559683&quot;:0,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Internal sales teams<\/span><\/li><li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559683&quot;:0,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Outsourced forces<\/span><\/li><li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559683&quot;:0,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Crowdsourcing contributors<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:0,&quot;335559739&quot;:0}\">\u00a0<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7d2888d exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"7d2888d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span data-contrast=\"auto\">On the other side,\u00a0internal or industry\u00a0data\u00a0from:<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:0,&quot;335559739&quot;:0}\">\u00a0<\/span><\/p><ul><li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559683&quot;:0,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"4\" data-aria-level=\"1\"><span data-contrast=\"auto\">Retailer panels &amp; sell<\/span>\u2011<span data-contrast=\"auto\">out data<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:0,&quot;335559739&quot;:0}\">\u00a0<\/span><\/li><li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559683&quot;:0,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"5\" data-aria-level=\"1\"><span data-contrast=\"auto\">ERP, CRM, and e<\/span>\u2011<span data-contrast=\"auto\">commerce sources<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:0,&quot;335559739&quot;:0}\">\u00a0<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a45fcf3 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"a45fcf3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span data-contrast=\"auto\">All these streams converge into <\/span><a href=\"https:\/\/easypicky.com\/platform\"><b><span data-contrast=\"auto\">EasyPlatform<\/span><\/b><\/a><span data-contrast=\"auto\">, creating a <\/span><span data-contrast=\"auto\">unified, real<\/span>\u2011<span data-contrast=\"auto\">time view of the market with no blind spots.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">This multi<\/span>\u2011<span data-contrast=\"auto\">source approach allows brands to\u00a0monitor\u00a0innovations from day one, track competitor activity continuously, and maintain visibility across all store formats,\u00a0even those not visited by the sales force.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c673b0b exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-spacer\" data-id=\"c673b0b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6838abf exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"6838abf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Mars: From Blind Spots to Full Market Visibility <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5b89fb3 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-exad-testimonial\" data-id=\"5b89fb3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"exad-testimonial.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\r\n\t\t<div class=\"exad-testimonial-wrapper exad-testimonial-align-left exad-testimonial-transition-top-yes\">\r\n\t\t\t<div class=\"exad-testimonial-wrapper-inner layout-1\">\r\n\t\t\t\r\n\t\t\t\t\t<div class=\"exad-testimonial-content-wrapper\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"exad-testimonial-description\">\r\n\t\t\t\t\t\t\t<i>\u201cIt finally solves three needs we couldn\u2019t cover before: real\u2011time product tracking, monitoring non\u2011visited stores, and tracking innovations from day one.\u201d<\/i>\t\t\t\t\t\t\t<\/p>\r\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t<div class=\"exad-testimonial-reviewer-wrapper\">\r\n\t\t\t\t<div class=\"exad-testimonial-thumb\"><img decoding=\"async\" width=\"768\" height=\"768\" src=\"https:\/\/easypicky.com\/wp-content\/uploads\/2026\/06\/Simon_Jeangrand_MARS-e1781879050940.webp\" class=\"attachment-medium_large size-medium_large wp-image-23173\" alt=\"\" srcset=\"https:\/\/easypicky.com\/wp-content\/uploads\/2026\/06\/Simon_Jeangrand_MARS-e1781879050940.webp 768w, https:\/\/easypicky.com\/wp-content\/uploads\/2026\/06\/Simon_Jeangrand_MARS-e1781879050940-300x300.webp 300w, https:\/\/easypicky.com\/wp-content\/uploads\/2026\/06\/Simon_Jeangrand_MARS-e1781879050940-150x150.webp 150w, https:\/\/easypicky.com\/wp-content\/uploads\/2026\/06\/Simon_Jeangrand_MARS-e1781879050940-650x650.webp 650w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/div>\t\t\t\t\t<div class=\"exad-testimonial-reviewer\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"\" target=\"_blank\" rel=\"nofollow\">\r\n\t\t\t\t\t\t\t\t<h5 class=\"exad-testimonial-name\">\r\n\t\t\t\t\t\t\t\t\tSimon Jeangrand\t\t\t\t\t\t\t\t<\/h5>\r\n\t\t\t\t\t\t\t<\/a>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"exad-testimonial-designation\">\r\n\t\t\t\t\t\t\tNational Sales Director, Mars\t\t\t\t\t\t\t<\/span>\r\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\t\t\t\t\t\r\n\r\n\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1e61d0e exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"1e61d0e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span data-contrast=\"auto\">For Mars, this capability solved several long<\/span>\u2011<span data-contrast=\"auto\">standing\u00a0challenges. The Proxi network, for instance, was historically difficult to\u00a0monitor\u00a0due to limited field coverage.\u00a0Tracking\u00a0new products and innovations\u00a0also\u00a0suffered\u00a0delays, and\u00a0competitor\u00a0visibility was partial.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">By combining\u00a0alternative data sources on top of their sales force, Mars now\u00a0benefits\u00a0from\u00a0<\/span><b><span data-contrast=\"auto\">continuous, permanent coverage<\/span><\/b><span data-contrast=\"auto\">. <span class=\"TextRun SCXW167989808 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW167989808 BCX0\">They can follow 100% of their products and the competition\u2019s products as well. <\/span><\/span>This 360\u00b0 visibility\u00a0enables\u00a0the brand to reinforce its category captaincy role and\u00a0maintain\u00a0a competitive edge across all retail formats.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f91d897 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-spacer\" data-id=\"f91d897\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3249e3c e-flex e-con-boxed e-con e-parent\" data-id=\"3249e3c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d1f02d8 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"d1f02d8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Aligned Activation Between HQ &amp; Field Teams <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-23fc4b0 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"23fc4b0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">EasyPicky: From Raw Data to Strategic Decisions <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-33bfcad exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"33bfcad\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span data-contrast=\"auto\">The third pillar is activation, the ability to turn field data into strategic decisions at headquarters and to ensure perfect alignment between what the field sees and what the business needs.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p><p><b><span data-contrast=\"auto\"><a href=\"https:\/\/easypicky.com\/platform\">EasyPlatform<\/a>\u00a0<\/span><\/b><span data-contrast=\"auto\">consolidates all field data in real time, offering decision<\/span>\u2011<span data-contrast=\"auto\">makers a clear, granular, and actionable view of market performance, with:<\/span><\/p><ul><li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"3\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559683&quot;:0,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\">Customizable dashboards\u00a0<\/li><li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"3\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559683&quot;:0,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\">Automated reporting\u00a0<\/li><li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"3\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559683&quot;:0,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\">Smart visualizations\u00a0<\/li><li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"3\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559683&quot;:0,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\">Alerts &amp; recommendations\u00a0<\/li><li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"3\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559683&quot;:0,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\">Natural\u2011language\u00a0queries via\u00a0EasyAgent\u00a0<\/li><\/ul><p><strong>This alignment between field and HQ is what transforms data into a true performance engine.\u00a0<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-07d6cde exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-spacer\" data-id=\"07d6cde\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-04b4d59 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"04b4d59\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Mars: From Data to Growth <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-605b264 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"605b264\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span data-contrast=\"auto\">For Mars, the impact has been immediate and measurable. With reliable, instant insights flowing from the field to headquarters, <strong>the brand has strengthened its commercial execution across the board.<\/strong><\/span><strong>\u00a0<\/strong><\/p><ul><li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"4\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559683&quot;:0,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\">Out\u2011of\u2011stocks have been reduced by up to 20%\u00a0<\/li><li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"4\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559683&quot;:0,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\">Field visits have grown by 15%\u00a0<\/li><li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"4\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559683&quot;:0,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\">DV and DN have been notably boosted<\/li><li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"4\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559683&quot;:0,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\">There is 10x more accessible and actionable data\u00a0<\/li><li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"4\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559683&quot;:0,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\">Additional\u00a0growth has been generated\u00a0through better activation of opportunities\u00a0<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a77e61a exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-exad-testimonial\" data-id=\"a77e61a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"exad-testimonial.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\r\n\t\t<div class=\"exad-testimonial-wrapper exad-testimonial-align-left exad-testimonial-transition-top-yes\">\r\n\t\t\t<div class=\"exad-testimonial-wrapper-inner layout-1\">\r\n\t\t\t\r\n\t\t\t\t\t<div class=\"exad-testimonial-content-wrapper\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"exad-testimonial-description\">\r\n\t\t\t\t\t\t\t<i>\u201cEasyPicky helped us reach a category captain role, gain productivity, understand the field better, and generate additional growth.\u201d<\/i>\t\t\t\t\t\t\t<\/p>\r\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t<div class=\"exad-testimonial-reviewer-wrapper\">\r\n\t\t\t\t<div class=\"exad-testimonial-thumb\"><img decoding=\"async\" width=\"768\" height=\"768\" src=\"https:\/\/easypicky.com\/wp-content\/uploads\/2026\/06\/Simon_Jeangrand_MARS-e1781879050940.webp\" class=\"attachment-medium_large size-medium_large wp-image-23173\" alt=\"\" srcset=\"https:\/\/easypicky.com\/wp-content\/uploads\/2026\/06\/Simon_Jeangrand_MARS-e1781879050940.webp 768w, https:\/\/easypicky.com\/wp-content\/uploads\/2026\/06\/Simon_Jeangrand_MARS-e1781879050940-300x300.webp 300w, https:\/\/easypicky.com\/wp-content\/uploads\/2026\/06\/Simon_Jeangrand_MARS-e1781879050940-150x150.webp 150w, https:\/\/easypicky.com\/wp-content\/uploads\/2026\/06\/Simon_Jeangrand_MARS-e1781879050940-650x650.webp 650w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/div>\t\t\t\t\t<div class=\"exad-testimonial-reviewer\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"\" target=\"_blank\" rel=\"nofollow\">\r\n\t\t\t\t\t\t\t\t<h5 class=\"exad-testimonial-name\">\r\n\t\t\t\t\t\t\t\t\tSimon Jeangrand\t\t\t\t\t\t\t\t<\/h5>\r\n\t\t\t\t\t\t\t<\/a>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"exad-testimonial-designation\">\r\n\t\t\t\t\t\t\tNational Sales Director, Mars\t\t\t\t\t\t\t<\/span>\r\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\t\t\t\t\t\r\n\r\n\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5e25bb9 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-spacer\" data-id=\"5e25bb9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c6f47f3 e-flex e-con-boxed e-con e-parent\" data-id=\"c6f47f3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2fbd161 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"2fbd161\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Inside Perspective from the National Sales Director<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eb45883 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-image\" data-id=\"eb45883\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"563\" src=\"https:\/\/easypicky.com\/wp-content\/uploads\/2026\/06\/MARS_Simon_Renaud_LSA_2-1024x576.webp\" class=\"attachment-large size-large wp-image-23210\" alt=\"Simon Jeangrand, National Sales Director, Mars\" srcset=\"https:\/\/easypicky.com\/wp-content\/uploads\/2026\/06\/MARS_Simon_Renaud_LSA_2-1024x576.webp 1024w, https:\/\/easypicky.com\/wp-content\/uploads\/2026\/06\/MARS_Simon_Renaud_LSA_2-300x169.webp 300w, https:\/\/easypicky.com\/wp-content\/uploads\/2026\/06\/MARS_Simon_Renaud_LSA_2-768x432.webp 768w, https:\/\/easypicky.com\/wp-content\/uploads\/2026\/06\/MARS_Simon_Renaud_LSA_2-1536x864.webp 1536w, https:\/\/easypicky.com\/wp-content\/uploads\/2026\/06\/MARS_Simon_Renaud_LSA_2-650x366.webp 650w, https:\/\/easypicky.com\/wp-content\/uploads\/2026\/06\/MARS_Simon_Renaud_LSA_2.webp 2016w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-be047bb exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"be047bb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p aria-level=\"1\"><span data-contrast=\"none\">Beyond the KPIs, this collaboration is also a story of people. Simon Jeangrand\u2019s perspective brings the human and strategic dimensions to the forefront.<\/span><span data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;335559738&quot;:360,&quot;335559739&quot;:80}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">He describes a sales force that has regained time, clarity, and confidence:<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d4552f1 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-exad-testimonial\" data-id=\"d4552f1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"exad-testimonial.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\r\n\t\t<div class=\"exad-testimonial-wrapper exad-testimonial-align-left exad-testimonial-transition-top-yes\">\r\n\t\t\t<div class=\"exad-testimonial-wrapper-inner layout-1\">\r\n\t\t\t\r\n\t\t\t\t\t<div class=\"exad-testimonial-content-wrapper\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"exad-testimonial-description\">\r\n\t\t\t\t\t\t\t<i>\u201c20 minutes saved per audit, reliable and instant data, and a clear boost in DV and DN. The tool gives us a level of visibility we didn\u2019t have before.\u201d <\/i>\t\t\t\t\t\t\t<\/p>\r\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t<div class=\"exad-testimonial-reviewer-wrapper\">\r\n\t\t\t\t\t\t\t\t\t<div class=\"exad-testimonial-reviewer\">\r\n\t\t\t\t\t\t\t\t\t\t<\/div>\t\t\t\t\t\r\n\r\n\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-953f505 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"953f505\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span data-contrast=\"auto\">He also highlights how\u00a0EasyPicky\u00a0reshaped the relationship between field teams and headquarters. Data is no longer fragmented or delayed; it is\u00a0consolidated, comparable, and available instantly.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">This allows Mars to:<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p><ul><li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"5\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559683&quot;:0,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Track innovations from day one<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:0,&quot;335559739&quot;:0}\">\u00a0<\/span><\/li><li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"5\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559683&quot;:0,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Monitor competitors continuously<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:0,&quot;335559739&quot;:0}\">\u00a0<\/span><\/li><li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"5\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559683&quot;:0,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Understand the field with unprecedented precision<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:0,&quot;335559739&quot;:0}\">\u00a0<\/span><\/li><li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"5\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559683&quot;:0,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Make faster, more confident decisions<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:0,&quot;335559739&quot;:0}\">\u00a0<\/span><\/li><\/ul><p><span data-ccp-props=\"{}\">\u00a0<\/span><span data-contrast=\"auto\">But Simon\u2019s most striking insight is about growth:<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fadd90a exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-exad-testimonial\" data-id=\"fadd90a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"exad-testimonial.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\r\n\t\t<div class=\"exad-testimonial-wrapper exad-testimonial-align-left exad-testimonial-transition-top-yes\">\r\n\t\t\t<div class=\"exad-testimonial-wrapper-inner layout-1\">\r\n\t\t\t\r\n\t\t\t\t\t<div class=\"exad-testimonial-content-wrapper\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"exad-testimonial-description\">\r\n\t\t\t\t\t\t\t<i>\u201cMastering data is the real growth driver today.\u00a0It\u2019s\u00a0what allows us to move from observation to action, and from action to performance.\u201d\u00a0 <\/i>\t\t\t\t\t\t\t<\/p>\r\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t<div class=\"exad-testimonial-reviewer-wrapper\">\r\n\t\t\t\t\t\t\t\t\t<div class=\"exad-testimonial-reviewer\">\r\n\t\t\t\t\t\t\t\t\t\t<\/div>\t\t\t\t\t\r\n\r\n\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-172e232 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"172e232\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>For him, EasyPicky is not just a tool, it is a lever that enables Mars to operate faster, smarter, and more strategically.\u00a0<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5586966 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-spacer\" data-id=\"5586966\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-94ef39f e-flex e-con-boxed e-con e-parent\" data-id=\"94ef39f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b7396e1 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"b7396e1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What\u2019s Next: Opportunities for Mars and the Retail Industry<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e83c078 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"e83c078\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span data-contrast=\"auto\"><strong>The collaboration between Mars and EasyPicky is only the beginning<\/strong>. With thousands of videos collected and algorithms improving continuously, new opportunities are\u00a0emerging:<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p><ul><li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"6\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559683&quot;:0,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">More predictive insights<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:0,&quot;335559739&quot;:0}\">\u00a0<\/span><\/li><li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"6\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559683&quot;:0,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Deeper competitive intelligence<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:0,&quot;335559739&quot;:0}\">\u00a0<\/span><\/li><li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"6\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559683&quot;:0,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Automated planogram compliance<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:0,&quot;335559739&quot;:0}\">\u00a0<\/span><\/li><li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"6\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559683&quot;:0,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Personalized recommendations for every store<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:0,&quot;335559739&quot;:0}\">\u00a0<\/span><\/li><li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"6\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559683&quot;:0,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Even more granular KPIs<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:0,&quot;335559739&quot;:0}\">\u00a0<\/span><\/li><\/ul><p><span data-contrast=\"auto\">These advancements don\u2019t just open new doors for Mars, they signal <strong>a broader shift for the entire FMCG industry<\/strong>. As competition intensifies and execution gaps become more visible, leaders who invest in\u00a0real<\/span>\u2011<span data-contrast=\"auto\">time field data will be the ones who outperform, innovate faster, and secure long<\/span>\u2011<span data-contrast=\"auto\">term\u00a0growth.\u00a0<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559685&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0}\">\u00a0<\/span><\/p><p><b><span data-contrast=\"auto\">In a market where every shelf matters,<\/span><\/b><span data-contrast=\"auto\">\u00a0<\/span><b><span data-contrast=\"auto\">data mastery becomes a strategic differentiator<\/span><\/b><span data-contrast=\"auto\">.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559685&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0}\">\u00a0<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559685&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0}\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8a5c15d exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-spacer\" data-id=\"8a5c15d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-735f3c4 e-flex e-con-boxed e-con e-parent\" data-id=\"735f3c4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8c4c111 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"8c4c111\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">A Model for Data-Driven Retail Excellence <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-01bf7e7 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"01bf7e7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span data-contrast=\"auto\">The collaboration between Mars and EasyPicky demonstrates how field data, when collected, combined, and activated effectively, becomes <strong>a powerful driver of commercial performance<\/strong>. Through productivity gains, broader coverage, and strategic alignment, Mars has built a modern, data<\/span>\u2011<span data-contrast=\"auto\">driven retail engine,\u00a0one that sets a new standard for the industry.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">If you want to explore how\u00a0EasyPicky\u00a0can support your team, you can request a\u00a0<\/span><b><span data-contrast=\"auto\">product demo<\/span><\/b><span data-contrast=\"auto\">\u00a0or\u00a0get in touch with\u00a0our team for a\u00a0<\/span><b><span data-contrast=\"auto\">direct conversation<\/span><\/b><span data-contrast=\"auto\">.<\/span><span data-ccp-props=\"{&quot;335551550&quot;:0,&quot;335551620&quot;:0}\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-37c6eef exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-spacer\" data-id=\"37c6eef\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5a12146 elementor-align-center exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-button\" data-id=\"5a12146\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/easypicky.com\/en\/request-a-demo\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Get in touch with our team<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4658c34 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-spacer\" data-id=\"4658c34\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>In today\u2019s retail environment, field data has become one of the most decisive levers for commercial performance. Brands that outperform are those [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":23218,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_seopress_titles_title":"Field Data as a Driver of Commercial Performance - Mars","_seopress_titles_desc":"Explore the 3 pillars of Mars\u2019 data\u2011driven retail strategy with EasyPicky: real\u2011time KPIs, infinite data sources, and aligned activation. Featuring insights from the national sales director","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"","_seopress_redirections_param":"","_seopress_redirections_type":0,"_seopress_analysis_target_kw":"","content-type":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-23165","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-data"],"acf":[],"_links":{"self":[{"href":"https:\/\/easypicky.com\/en\/wp-json\/wp\/v2\/posts\/23165","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/easypicky.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/easypicky.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/easypicky.com\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/easypicky.com\/en\/wp-json\/wp\/v2\/comments?post=23165"}],"version-history":[{"count":24,"href":"https:\/\/easypicky.com\/en\/wp-json\/wp\/v2\/posts\/23165\/revisions"}],"predecessor-version":[{"id":23228,"href":"https:\/\/easypicky.com\/en\/wp-json\/wp\/v2\/posts\/23165\/revisions\/23228"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/easypicky.com\/en\/wp-json\/wp\/v2\/media\/23218"}],"wp:attachment":[{"href":"https:\/\/easypicky.com\/en\/wp-json\/wp\/v2\/media?parent=23165"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/easypicky.com\/en\/wp-json\/wp\/v2\/categories?post=23165"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/easypicky.com\/en\/wp-json\/wp\/v2\/tags?post=23165"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}