{"id":18544,"date":"2026-04-30T10:44:05","date_gmt":"2026-04-30T08:44:05","guid":{"rendered":"https:\/\/easypicky.com\/?p=18544"},"modified":"2026-04-30T11:42:00","modified_gmt":"2026-04-30T09:42:00","slug":"interview-with-sidely","status":"publish","type":"post","link":"https:\/\/easypicky.com\/en\/interview-with-sidely\/","title":{"rendered":"Interview with Sidely: When CRM Becomes a Growth Accelerator"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"18544\" class=\"elementor elementor-18544 elementor-18481\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a60f622 e-flex e-con-boxed e-con e-parent\" data-id=\"a60f622\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a14b3cf exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-spacer\" data-id=\"a14b3cf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-734285b exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"734285b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In a sector where every minute spent in-store matters, <a href=\"https:\/\/www.go-sidely.com\/en\">Sidely<\/a> has established itself as a new\u2011generation CRM\/SFA: fast to deploy, easy to adopt, and designed to reconnect field teams with headquarters.<\/p><p>We spoke with Arthur d\u2019Achon, CEO and co\u2011founder, to understand how Sidely is reshaping commercial execution and why our collaboration creates so much value for sales forces.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bd6b190 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-spacer\" data-id=\"bd6b190\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bb562bb e-con-full e-flex e-con e-parent\" data-id=\"bb562bb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bc097a1 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"bc097a1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Can you introduce yourself in a few words?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e19976f e-grid e-con-full e-con e-child\" data-id=\"e19976f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b1f5016 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-image\" data-id=\"b1f5016\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/easypicky.com\/wp-content\/uploads\/2026\/04\/Arthur-DAchon.webp?w=1024&amp;h=1024\" class=\"attachment-large size-large wp-image-18489\" alt=\"Arthur D&#039;Achon Sidely\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0ea5129 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"0ea5129\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>I\u2019m Arthur d\u2019Achon, CEO and one of the three co\u2011founders of Sidely. <\/strong><\/p><p>We created Sidely with Alexis and Adrien five years ago, driven by the conviction that CRM tools in the consumer goods industry needed a fresh start.<\/p><p>In particular, with tools designed for the smartphone\/tablet era, enjoyable for sales reps to use, and deployable in weeks rather than quarters.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9db9144 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-spacer\" data-id=\"9db9144\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1f52ac5 e-con-full e-flex e-con e-child\" data-id=\"1f52ac5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cff1cba exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"cff1cba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How would you explain what Sidely is to someone who doesn\u2019t know your solution yet?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5bcb56a exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"5bcb56a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Sidely is a CRM\/SFA designed specifically for field commercial development, built for sales teams and their managers. We support more than 200 sales forces across various distribution networks.<\/p><p>On the field side, reps manage their routes, track their placements, take orders, and document each visit. At headquarters, commercial leaders get real\u2011time visibility into activity, distribution, and performance by point of sale.<\/p><p><strong>This constant back\u2011and\u2011forth between field and HQ is what makes a CRM truly useful, and that\u2019s exactly what we\u2019re building.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5ae553d exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-image\" data-id=\"5ae553d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/easypicky.com\/wp-content\/uploads\/2026\/04\/produit-sidely.webp?w=1024&amp;h=1024\" class=\"attachment-large size-large wp-image-18505\" alt=\"Sidely Product\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-49cc500 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-spacer\" data-id=\"49cc500\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-452b69e e-con-full e-flex e-con e-child\" data-id=\"452b69e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a0ed799 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"a0ed799\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What makes Sidely stand out in the market?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9005d4f exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"9005d4f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Fast deployment<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-73df1b3 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"73df1b3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>We use innovative technologies that drastically reduce setup and configuration time during the critical project launch phase.<\/p><p><strong>Where market standards are counted in months, we go live in weeks, sometimes even days, for &#8220;simple&#8221; scopes.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e2496c9 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-spacer\" data-id=\"e2496c9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9eb81d2 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"9eb81d2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Easy integration with existing tools<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-31a57eb exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"31a57eb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>These same technologies allow us to <strong>integrate seamlessly with our clients\u2019 existing systems:<\/strong>\u00a0ERP, BI, or specialized partners like EasyPicky. Information flows in real time, boosting team productivity and improving decision\u2011making quality.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-be75b8d exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-spacer\" data-id=\"be75b8d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9ac1062 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"9ac1062\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Simplicity of use<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-174c466 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"174c466\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>We have an absolute obsession: <strong>making the tool simple and accessible<\/strong>. For sales reps in the field, but also for managers and administrators who remain autonomous in evolving their tool: building analyses, creating forms, managing assortments, and more.<\/p><p>In field CRM, data quality depends entirely on what teams are willing to input. <strong>A tool that isn\u2019t adopted produces no value.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-688ab03 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-spacer\" data-id=\"688ab03\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4f3eb22 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-exad-testimonial\" data-id=\"4f3eb22\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"exad-testimonial.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\r\n\t\t<div class=\"exad-testimonial-wrapper exad-testimonial-align-left exad-testimonial-transition-top-yes\">\r\n\t\t\t<div class=\"exad-testimonial-wrapper-inner layout-1\">\r\n\t\t\t\r\n\t\t\t\t\t<div class=\"exad-testimonial-content-wrapper\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"exad-testimonial-description\">\r\n\t\t\t\t\t\t\t<i><b>\u201cWith Sidely, we can verticalize each client\u2019s experience on a single platform, whatever their needs. In practice, this means everyone gets a personalized and unique experience while sharing a common foundation.\u201d<\/i><\/b>\t\t\t\t\t\t\t<\/p>\r\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t<div class=\"exad-testimonial-reviewer-wrapper\">\r\n\t\t\t\t<div class=\"exad-testimonial-thumb\"><img decoding=\"async\" width=\"768\" src=\"https:\/\/easypicky.com\/wp-content\/uploads\/2026\/04\/Adrien-Jonquet.webp?w=768\" class=\"attachment-medium_large size-medium_large wp-image-18508\" alt=\"\" srcset=\"https:\/\/easypicky.com\/wp-content\/uploads\/2026\/04\/Adrien-Jonquet.webp?w=1092 1092w, https:\/\/easypicky.com\/wp-content\/uploads\/2026\/04\/Adrien-Jonquet.webp?w=300 300w, https:\/\/easypicky.com\/wp-content\/uploads\/2026\/04\/Adrien-Jonquet.webp?w=1024 1024w, https:\/\/easypicky.com\/wp-content\/uploads\/2026\/04\/Adrien-Jonquet.webp?w=150 150w, https:\/\/easypicky.com\/wp-content\/uploads\/2026\/04\/Adrien-Jonquet.webp?w=768 768w, https:\/\/easypicky.com\/wp-content\/uploads\/2026\/04\/Adrien-Jonquet.webp?w=650 650w\" sizes=\"(max-width: 1092px) 100vw, 1092px\" \/><\/div>\t\t\t\t\t<div class=\"exad-testimonial-reviewer\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"\" target=\"_blank\" rel=\"nofollow\">\r\n\t\t\t\t\t\t\t\t<h4 class=\"exad-testimonial-name\">\r\n\t\t\t\t\t\t\t\t\tAdrien Jonquet\t\t\t\t\t\t\t\t<\/h4>\r\n\t\t\t\t\t\t\t<\/a>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"exad-testimonial-designation\">\r\n\t\t\t\t\t\t\tCTO &amp; Co\u2011founder of Sidely\t\t\t\t\t\t\t<\/span>\r\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\t\t\t\t\t\r\n\r\n\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1e73559 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-spacer\" data-id=\"1e73559\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5f37113 e-con-full e-flex e-con e-child\" data-id=\"5f37113\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-eeb3688 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"eeb3688\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What are Sidely\u2019s core values, and how do they guide your work?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bc732d5 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"bc732d5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Our values are excellence, benevolence, and transparency.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-19bf291 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"19bf291\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Excellence<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b1d681a exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"b1d681a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Excellence shows in our daily work with clients: an obsession with support and continuous product improvement. We release new updates, major or minor, every week, b<strong>ecause we believe a tool that doesn\u2019t evolve constantly is a bad tool.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2524399 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-spacer\" data-id=\"2524399\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2ea11ff exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"2ea11ff\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Benevolence<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8d1ed8c exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"8d1ed8c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Benevolence is reflected in the long\u2011term relationships we build. <strong>Our clients are our first source of inspiration<\/strong>: we co\u2011built Sidely with their field expertise from day one, and this still guides our product roadmap today.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ac30db6 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-spacer\" data-id=\"ac30db6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cf1842d exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"cf1842d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Transparency<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4395fdf exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"4395fdf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Transparency applies to <strong>pricing, functional scope, and visibility into our roadmap and product evolution<\/strong>. We believe this is essential to grow effectively in such a specific market.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8d7eeeb exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-spacer\" data-id=\"8d7eeeb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-379ef7b e-con-full e-flex e-con e-child\" data-id=\"379ef7b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3bfa720 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"3bfa720\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What role does AI play in the design and evolution of your products?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f3ebd32 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"f3ebd32\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">AI in internal processes<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eef3dbb exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"eef3dbb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Internally, we use proprietary AI models that allow us to deploy complex projects in record time. It\u2019s now one of the major drivers of our growth.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0398923 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-spacer\" data-id=\"0398923\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e7a4f7e exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"e7a4f7e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">AI within the product<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1083642 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"1083642\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In the product, LLMs (Large Language Models) have enabled us to go much further on key features that bring strong daily value to teams: advanced route optimization, automatic dashboard analysis, visit preparation and summaries, etc.<\/p><p><strong>AI makes data more intelligible and improves decision\u2011making for both field teams and management.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1e98969 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-spacer\" data-id=\"1e98969\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0bcb40b exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"0bcb40b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">AI for Sales Forces<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6829c2d exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"6829c2d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>More fundamentally, AI is redefining what it means to equip a sales force. For twenty years, CRM tools were built to record and consolidate. Tomorrow, they will anticipate, recommend, and act. Vendors who treat AI as a marketing feature will be overtaken by those who treat it as a paradigm shift.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-24fb2a0 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-spacer\" data-id=\"24fb2a0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-838a3a2 e-con-full e-flex e-con e-child\" data-id=\"838a3a2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cde4637 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"cde4637\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Can you share a client case that illustrates what you aim to achieve at Sidely?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-23448c2 e-grid e-con-full e-con e-child\" data-id=\"23448c2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-da0e165 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-image\" data-id=\"da0e165\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/easypicky.com\/wp-content\/uploads\/2026\/04\/Eckes_Granini_Products.webp?w=1024&amp;h=1024\" class=\"attachment-large size-large wp-image-18525\" alt=\"Eckes-Granini Products\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ad1d11c exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"ad1d11c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The <a href=\"https:\/\/www.eckes-granini.com\/en\/\">Eckes\u2011Granini<\/a> case is particularly telling.<\/p><p>Before Sidely and EasyPicky, shelf checks were done manually, product by product, a task that consumed most of the visit time for 50+ sales reps, when they should have been focusing on negotiation and launch development.<\/p><p>By working hand\u2011in\u2011hand with the EasyPicky teams, we deployed a complete solution in record time, with major impact on daily operations.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-33dff09 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"33dff09\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>They cut shelf\u2011check time by 2.5\u00d7, saving 30 minutes per visit, and increased visit frequency from 4.2 to 4.7 per day<\/strong>. These gains unlocked something bigger: expanding category coverage and signing new distribution partnerships.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-40a4e88 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"40a4e88\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>This is exactly what we aim to deliver: giving sales teams more commercial time and turning it into real growth.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-51595e7 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-spacer\" data-id=\"51595e7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-721d5d8 e-con-full e-flex e-con e-child\" data-id=\"721d5d8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1345a4b exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"1345a4b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How would you describe the complementarity between Sidely and EasyPicky in one sentence?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e520418 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"e520418\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Sidely and EasyPicky form a duo that gives time back to sales teams, strengthens data reliability, and makes managers more reactive.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8976473 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-spacer\" data-id=\"8976473\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d1cfc72 e-con-full e-flex e-con e-child\" data-id=\"d1cfc72\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3516586 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"3516586\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What do our two solutions enable together that neither could offer alone?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4de61be exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"4de61be\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Individually, each solves part of the problem. Together, they solve the entire problem.<\/strong><\/p><p>The sales rep conducts their visit in Sidely, triggers EasyPicky for the shelf check, films the aisle, and structured data flows back automatically into the visit. At HQ, field data becomes instantly actionable, transforming the organization\u2019s responsiveness.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1c608ff exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-spacer\" data-id=\"1c608ff\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-19cba52 e-con-full e-flex e-con e-child\" data-id=\"19cba52\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-75c50af exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"75c50af\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What benefits does the EasyPicky x Sidely combination bring to Eckes\u2011Granini?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-de4fcb1 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"de4fcb1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The numbers speak for themselves:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1d874f5 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"1d874f5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li><p><strong>Shelf checks 2.5\u00d7 faster<\/strong><\/p><\/li><li><p><strong>30 minutes saved per visit<\/strong><\/p><\/li><li><p><strong>Visit frequency increased from 4.2 to 4.7 per day<\/strong><\/p><\/li><li><p><strong>Only a few hours of training needed for full adoption of both tools<\/strong><\/p><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5b4b846 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-image\" data-id=\"5b4b846\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/easypicky.com\/wp-content\/uploads\/2026\/04\/Eckes-Granini_EasyPicky_App.webp?w=1024&amp;h=1024\" class=\"attachment-large size-large wp-image-18497\" alt=\"Eckes-Granini EasyPicky App\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2e13df2 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"2e13df2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>But the impact goes far beyond time savings:<\/p><ul><li><p><strong>Data is instant and automatically synchronized<\/strong> at the end of each visit, enabling managers to adjust priorities and trigger corrective actions at the right moment.<\/p><\/li><li><p><strong>The tools support diversification<\/strong>: Eckes\u2011Granini expanded from four to seven tracked categories, extended partnerships, and absorbed this complexity without increasing field workload.<\/p><\/li><li><p><strong>Modernizing tools strengthened employer attractiveness<\/strong>, making recruitment easier in the sales force.<\/p><\/li><\/ul><p>What keeps the project delivering value is the co\u2011construction mindset between Eckes\u2011Granini, EasyPicky, and Sidely. <strong>The tools evolve continuously based on real field needs.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-29c9a47 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-spacer\" data-id=\"29c9a47\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-407a326 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-exad-testimonial\" data-id=\"407a326\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"exad-testimonial.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\r\n\t\t<div class=\"exad-testimonial-wrapper exad-testimonial-align-left exad-testimonial-transition-top-yes\">\r\n\t\t\t<div class=\"exad-testimonial-wrapper-inner layout-1\">\r\n\t\t\t\r\n\t\t\t\t\t<div class=\"exad-testimonial-content-wrapper\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"exad-testimonial-description\">\r\n\t\t\t\t\t\t\t<i><b>\u201cToday we can say we succeeded and we\u2019re proud of it.\u201d<\/i><\/b>\n\t\t\t\t\t\t\t<\/p>\r\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t<div class=\"exad-testimonial-reviewer-wrapper\">\r\n\t\t\t\t<div class=\"exad-testimonial-thumb\"><img decoding=\"async\" width=\"768\" src=\"https:\/\/easypicky-555036211.imgix.net\/wp-content\/uploads\/2025\/10\/Screenshot-2025-10-20-at-17.01.09.png?auto=format%2Cenhance%2Ccompress&amp;w=768\" class=\"attachment-medium_large size-medium_large wp-image-16865\" alt=\"Margot Brochet, Eckes-Granini\" srcset=\"https:\/\/easypicky-555036211.imgix.net\/wp-content\/uploads\/2025\/10\/Screenshot-2025-10-20-at-17.01.09.png?w=1246 1246w, https:\/\/easypicky-555036211.imgix.net\/wp-content\/uploads\/2025\/10\/Screenshot-2025-10-20-at-17.01.09.png?w=300 300w, https:\/\/easypicky-555036211.imgix.net\/wp-content\/uploads\/2025\/10\/Screenshot-2025-10-20-at-17.01.09.png?w=1024 1024w, https:\/\/easypicky-555036211.imgix.net\/wp-content\/uploads\/2025\/10\/Screenshot-2025-10-20-at-17.01.09.png?w=768 768w, https:\/\/easypicky-555036211.imgix.net\/wp-content\/uploads\/2025\/10\/Screenshot-2025-10-20-at-17.01.09.png?w=650 650w\" sizes=\"(max-width: 1246px) 100vw, 1246px\" \/><\/div>\t\t\t\t\t<div class=\"exad-testimonial-reviewer\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"\" target=\"_blank\" rel=\"nofollow\">\r\n\t\t\t\t\t\t\t\t<h4 class=\"exad-testimonial-name\">\r\n\t\t\t\t\t\t\t\t\tMargot Brochet\t\t\t\t\t\t\t\t<\/h4>\r\n\t\t\t\t\t\t\t<\/a>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"exad-testimonial-designation\">\r\n\t\t\t\t\t\t\tNational Sales Director, Eckes\u2011Granini\t\t\t\t\t\t\t<\/span>\r\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\t\t\t\t\t\r\n\r\n\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3f41551 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-spacer\" data-id=\"3f41551\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-02db37a exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"02db37a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center;\"><strong>Discover the full Eckes\u2011Granini Success Story and the teams&#8217; testimonials<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-229b305 elementor-align-center exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-button\" data-id=\"229b305\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/easypicky.com\/en\/eckes-granini-and-easypicky-innovation-driving-commercial-performance\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Explore the Eckes\u2011Granini Success Story<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d0a9033 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-spacer\" data-id=\"d0a9033\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2a17a92 e-con-full e-flex e-con e-child\" data-id=\"2a17a92\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4a5964b exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"4a5964b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How do you imagine the evolution of our partnership in the coming years?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-01034c4 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"01034c4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Over the next few years, three directions seem obvious:<\/p><ol start=\"1\"><li><p><strong>Removing technical boundaries between our products<\/strong> so EasyPicky data directly fuels action recommendations in Sidely.<\/p><\/li><li><p><strong>Supporting more brands together<\/strong>, especially in channels where image recognition is not yet widely adopted.<\/p><\/li><li><p><strong>Continuing to build hand\u2011in\u2011hand with clients and partners<\/strong>. This co\u2011construction mindset, more than technology itself, is what has set us apart from the beginning and will keep us relevant in the years ahead.<\/p><\/li><\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fb48bd7 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-spacer\" data-id=\"fb48bd7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-160097d exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"160097d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Going Further<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-daafe32 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"daafe32\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The complementarity between Sidely and EasyPicky shows how a well\u2011integrated ecosystem can transform the daily work of field teams and accelerate decision\u2011making.<\/p><p><strong>Discover how this approach can strengthen your commercial execution and unlock new growth opportunities.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-17abf6d elementor-align-center exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-button\" data-id=\"17abf6d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/easypicky.com\/en\/contact-us\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Contact our team<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a0d9443 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-spacer\" data-id=\"a0d9443\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-18fdcb8 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-spacer\" data-id=\"18fdcb8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eb6c96f exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-uicore-post-grid\" data-id=\"eb6c96f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"uicore-post-grid.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"uicore-grid-container uicore-blog-grid uicore-grid-row uicore-masonry uicore-landscape-ratio uicore-large-space animate-2 ui-st-boxed uicore-blog-widget\" data-grid=\"masonryb\" data-col=\"2\" data-space=\"50\">\r\n            <div class=\"uicore-grid-item uicore-col-md-6 uicore-col-lg-6  uicore-zoom uicore-animate post-18544 post type-post status-publish format-standard has-post-thumbnail hentry category-data\" >\r\n                <article class=\"uicore-post\">\r\n                    <div class=\"uicore-post-wrapper\">\r\n\r\n                        <a href=\"https:\/\/easypicky.com\/en\/interview-with-sidely\/\" title=\" View Post: Interview with Sidely: When CRM Becomes a Growth Accelerator\" >  <div class=\"uicore-blog-img-container uicore-zoom-wrapper\">\r\n                                            <img decoding=\"async\" class=\"uicore-cover-img\" src=\"https:\/\/easypicky.com\/wp-content\/uploads\/2026\/04\/Blog_Sidely_Interview_Thumbnail.webp\" srcset=\"\"\r\n                        sizes=\"(max-width: 650px) 100vw, 650px\" alt=\"Interview with Sidely: When CRM Becomes a Growth Accelerator\"\/>\r\n                                        <\/div><\/a>\r\n                        <div class=\"uicore-post-info\">\r\n                            <div class=\"uicore-post-info-wrapper\">\r\n                                <a href=\"https:\/\/easypicky.com\/en\/interview-with-sidely\/\" title=\"View Post: Interview with Sidely: When CRM Becomes a Growth Accelerator \">                              <h4 class=\"uicore-post-title\"><span>Interview with Sidely: When CRM Becomes a Growth Accelerator<\/span><\/h4>\r\n                              <\/a>                            <\/div>\r\n                        <\/div>\r\n\r\n                    <\/div>\r\n                <\/article>\r\n            <\/div>\r\n        \r\n            <div class=\"uicore-grid-item uicore-col-md-6 uicore-col-lg-6  uicore-zoom uicore-animate post-18455 post type-post status-publish format-standard has-post-thumbnail hentry category-data category-digital-transformation\" >\r\n                <article class=\"uicore-post\">\r\n                    <div class=\"uicore-post-wrapper\">\r\n\r\n                        <a href=\"https:\/\/easypicky.com\/en\/retail-data-analytics\/\" title=\" View Post: The Complete Guide to Retail Data Analytics: Definition, Types &amp; How It Works\" >  <div class=\"uicore-blog-img-container uicore-zoom-wrapper\">\r\n                                            <img decoding=\"async\" class=\"uicore-cover-img\" src=\"https:\/\/easypicky.com\/wp-content\/uploads\/2026\/04\/Site-web-Article-blog-4.webp\" srcset=\"\"\r\n                        sizes=\"(max-width: 650px) 100vw, 650px\" alt=\"The Complete Guide to Retail Data Analytics: Definition, Types &amp; How It Works\"\/>\r\n                                        <\/div><\/a>\r\n                        <div class=\"uicore-post-info\">\r\n                            <div class=\"uicore-post-info-wrapper\">\r\n                                <a href=\"https:\/\/easypicky.com\/en\/retail-data-analytics\/\" title=\"View Post: The Complete Guide to Retail Data Analytics: Definition, Types &amp; How It Works \">                              <h4 class=\"uicore-post-title\"><span>The Complete Guide to Retail Data Analytics: Definition, Types &amp; How It Works<\/span><\/h4>\r\n                              <\/a>                            <\/div>\r\n                        <\/div>\r\n\r\n                    <\/div>\r\n                <\/article>\r\n            <\/div>\r\n        \r\n            <div class=\"uicore-grid-item uicore-col-md-6 uicore-col-lg-6  uicore-zoom uicore-animate post-18296 post type-post status-publish format-standard has-post-thumbnail hentry category-retail-trends\" >\r\n                <article class=\"uicore-post\">\r\n                    <div class=\"uicore-post-wrapper\">\r\n\r\n                        <a href=\"https:\/\/easypicky.com\/en\/posm-guide-retail-brands-2026\/\" title=\" View Post: POSM: The Guide for Retail Brands in 2026 &amp; How to Finally Track Them at Scale\" >  <div class=\"uicore-blog-img-container uicore-zoom-wrapper\">\r\n                                            <img decoding=\"async\" class=\"uicore-cover-img\" src=\"https:\/\/easypicky.com\/wp-content\/uploads\/2026\/04\/POSM_Thumbnail.webp\" srcset=\"\"\r\n                        sizes=\"(max-width: 650px) 100vw, 650px\" alt=\"POSM: The Guide for Retail Brands in 2026 &amp; How to Finally Track Them at Scale\"\/>\r\n                                        <\/div><\/a>\r\n                        <div class=\"uicore-post-info\">\r\n                            <div class=\"uicore-post-info-wrapper\">\r\n                                <a href=\"https:\/\/easypicky.com\/en\/posm-guide-retail-brands-2026\/\" title=\"View Post: POSM: The Guide for Retail Brands in 2026 &amp; How to Finally Track Them at Scale \">                              <h4 class=\"uicore-post-title\"><span>POSM: The Guide for Retail Brands in 2026 &amp; How to Finally Track Them at Scale<\/span><\/h4>\r\n                              <\/a>                            <\/div>\r\n                        <\/div>\r\n\r\n                    <\/div>\r\n                <\/article>\r\n            <\/div>\r\n        \r\n            <div class=\"uicore-grid-item uicore-col-md-6 uicore-col-lg-6  uicore-zoom uicore-animate post-18036 post type-post status-publish format-standard has-post-thumbnail hentry category-success-stories-en\" >\r\n                <article class=\"uicore-post\">\r\n                    <div class=\"uicore-post-wrapper\">\r\n\r\n                        <a href=\"https:\/\/easypicky.com\/en\/mondelez-benelux-unlocked-faster-smarter-store-execution\/\" title=\" View Post: Why Mondelez Benelux Transitioned to\u00a0EasyPicky\u00a0&amp; How It Unlocked Faster, Smarter Store Execution\" >  <div class=\"uicore-blog-img-container uicore-zoom-wrapper\">\r\n                                            <img decoding=\"async\" class=\"uicore-cover-img\" src=\"https:\/\/easypicky-555036211.imgix.net\/wp-content\/uploads\/2026\/03\/Mondelez_Benelux_Success_Story_Thumbnail-V2.png?auto=format%2Cenhance%2Ccompress\" srcset=\"\"\r\n                        sizes=\"(max-width: 650px) 100vw, 650px\" alt=\"Why Mondelez Benelux Transitioned to\u00a0EasyPicky\u00a0&amp; How It Unlocked Faster, Smarter Store Execution\"\/>\r\n                                        <\/div><\/a>\r\n                        <div class=\"uicore-post-info\">\r\n                            <div class=\"uicore-post-info-wrapper\">\r\n                                <a href=\"https:\/\/easypicky.com\/en\/mondelez-benelux-unlocked-faster-smarter-store-execution\/\" title=\"View Post: Why Mondelez Benelux Transitioned to\u00a0EasyPicky\u00a0&amp; How It Unlocked Faster, Smarter Store Execution \">                              <h4 class=\"uicore-post-title\"><span>Why Mondelez Benelux Transitioned to\u00a0EasyPicky\u00a0&amp; How It Unlocked Faster, Smarter Store Execution<\/span><\/h4>\r\n                              <\/a>                            <\/div>\r\n                        <\/div>\r\n\r\n                    <\/div>\r\n                <\/article>\r\n            <\/div>\r\n        <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>In a sector where every minute spent in-store matters, Sidely has established itself as a new\u2011generation CRM\/SFA: fast to deploy, easy to [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":18493,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"none","_seopress_titles_title":"Interview with Sidely: When CRM Becomes a Growth Accelerator","_seopress_titles_desc":"Discover how Sidely is redefining field CRM and how its partnership with EasyPicky boosts data reliability, speeds execution, and drives commercial growth.","_seopress_robots_index":"","content-type":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-18544","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-data"],"_links":{"self":[{"href":"https:\/\/easypicky.com\/en\/wp-json\/wp\/v2\/posts\/18544","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/easypicky.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/easypicky.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/easypicky.com\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/easypicky.com\/en\/wp-json\/wp\/v2\/comments?post=18544"}],"version-history":[{"count":11,"href":"https:\/\/easypicky.com\/en\/wp-json\/wp\/v2\/posts\/18544\/revisions"}],"predecessor-version":[{"id":18567,"href":"https:\/\/easypicky.com\/en\/wp-json\/wp\/v2\/posts\/18544\/revisions\/18567"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/easypicky.com\/en\/wp-json\/wp\/v2\/media\/18493"}],"wp:attachment":[{"href":"https:\/\/easypicky.com\/en\/wp-json\/wp\/v2\/media?parent=18544"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/easypicky.com\/en\/wp-json\/wp\/v2\/categories?post=18544"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/easypicky.com\/en\/wp-json\/wp\/v2\/tags?post=18544"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}