{"id":18296,"date":"2026-04-23T17:15:32","date_gmt":"2026-04-23T15:15:32","guid":{"rendered":"https:\/\/easypicky.com\/?p=18296"},"modified":"2026-04-23T17:19:42","modified_gmt":"2026-04-23T15:19:42","slug":"posm-guide-retail-brands-2026","status":"publish","type":"post","link":"https:\/\/easypicky.com\/en\/posm-guide-retail-brands-2026\/","title":{"rendered":"POSM: The Guide for Retail Brands in 2026 &amp; How to Finally Track Them at Scale"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"18296\" class=\"elementor elementor-18296\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2d06f28 e-flex e-con-boxed e-con e-parent\" data-id=\"2d06f28\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-69df5be exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-spacer\" data-id=\"69df5be\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-de2e518 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"de2e518\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-contrast=\"auto\">In today\u2019s\u00a0hypercompetitive\u00a0retail environment, visibility is everything.\u00a0Consumer-goods\u00a0leaders spend over\u00a0$100\u202fbillion per year on in<\/span>\u2011<span data-contrast=\"auto\">store marketing and promotional materials, including\u00a0<\/span><b><span data-contrast=\"auto\">Point<\/span><\/b>\u2011<b><span data-contrast=\"auto\">of<\/span><\/b>\u2011<b><span data-contrast=\"auto\">Sale Materials (POSM)<\/span><\/b><span data-contrast=\"auto\">.<\/span><span data-contrast=\"auto\">\u00a0Yet up to one<\/span>\u2011<span data-contrast=\"auto\">third of that spend\u00a0fails to\u00a0deliver measurable sales uplift because execution in stores is inconsistent or delayed\u00a0(<a href=\"https:\/\/www.deloitte.com\/global\/en\/Industries\/retail\/research\/global-powers-of-retailing.html\">Deloitte, Global Powers of\u00a0Retailing \u202f2025<\/a>).<\/span><span data-ccp-props=\"{&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">Even the most creative, high impact POSM only works if it\u2019s implemented correctly in stores. And that\u2019s where the real challenge begins.<\/span><span data-ccp-props=\"{&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ae206a9 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"ae206a9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"text-decoration: underline;\">Article breakdown:<\/span>\u00a0\u00a0<br \/><a href=\"#1\"><span data-contrast=\"auto\">1. What Are POSM?<\/span>\u00a0<\/a><br \/><a href=\"#2\"><span data-contrast=\"auto\">2. Six Types of POSM You Can Find In-Store<\/span><\/a>\u00a0<br \/><a href=\"#3\"><span data-contrast=\"auto\">3.\u00a0What Makes Tracking POSM Execution So Difficult?<\/span>\u00a0<\/a><br \/><a href=\"#4\"><span data-contrast=\"auto\">4.\u00a0What Good POSM Execution Looks Like<\/span>\u00a0<\/a><br \/><a href=\"#5\"><span data-contrast=\"auto\">5.\u00a0How\u00a0EasyPicky\u00a0Tracks POSM Implementation Instantly<\/span>\u00a0<\/a><br \/><a href=\"#6\"><span data-contrast=\"auto\">6.\u00a0The Impact of POSM Tracking on Field Teams, HQ &amp; Performance<\/span><span data-ccp-props=\"{&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6fd9fee exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-spacer\" data-id=\"6fd9fee\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8d79704 e-flex e-con-boxed e-con e-parent\" data-id=\"8d79704\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9cd8266 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"9cd8266\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"1\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">1. What Are POSM? <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-38a6714 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"38a6714\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-contrast=\"auto\">POSM (Point of Sale Materials) are all the physical or digital elements used in stores to promote a brand, product, or campaign. Their purpose is simple:\u00a0<\/span><b><span data-contrast=\"auto\">capture attention, influence decisions, and drive sales\u00a0at the moment\u00a0of purchase<\/span><\/b><span data-contrast=\"auto\">.<\/span><span data-ccp-props=\"{&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">They help brands:<\/span><span data-ccp-props=\"{&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p><ul><li><span data-contrast=\"auto\">Stand out in crowded aisles<\/span><span data-ccp-props=\"{&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/li><li><span data-contrast=\"auto\">Support product launches<\/span><span data-ccp-props=\"{&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/li><li><span data-contrast=\"auto\">Reinforce brand identity<\/span><span data-ccp-props=\"{&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/li><li><span data-contrast=\"auto\">Boost conversion during key moments (seasonal peaks, promotions, etc.)<\/span><span data-ccp-props=\"{&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/li><\/ul><p><span data-contrast=\"auto\"><strong>In short: POSM\u00a0are\u00a0where brand strategy meets shopper reality.<\/strong><\/span><strong>\u00a0<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b2afa4f exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-spacer\" data-id=\"b2afa4f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8db85a0 e-flex e-con-boxed e-con e-parent\" data-id=\"8db85a0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-aa83b52 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"aa83b52\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"2\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">2. Six Types of POSM You Can Find In-Store <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b140471 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"b140471\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span class=\"TextRun SCXW190569704 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW190569704 BCX0\">Retailers and brands use a wide variety of POSM depending on the campaign, the category, and the store format. Here are the most common types:<\/span><\/span><span class=\"EOP Selected SCXW190569704 BCX0\" data-ccp-props=\"{&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d2631d4 e-grid e-con-full e-con e-child\" data-id=\"d2631d4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2534aeb exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"2534aeb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4 aria-level=\"3\"><b><span data-contrast=\"none\">Permanent POSM<\/span><\/b><span data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;335559738&quot;:281,&quot;335559739&quot;:281}\">\u00a0<\/span><\/h4><p><span data-contrast=\"auto\">Durable, long<\/span>\u2011<span data-contrast=\"auto\">term elements that structure the category:<\/span><span data-ccp-props=\"{&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p><ul><li><span data-contrast=\"auto\">Branded shelves<\/span><span data-ccp-props=\"{&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/li><li><span data-contrast=\"auto\">Permanent displays<\/span><span data-ccp-props=\"{&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/li><li><span data-contrast=\"auto\">Category signage<\/span><span data-ccp-props=\"{&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/li><li><span data-contrast=\"auto\">Lightboxes<\/span><span data-ccp-props=\"{&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-45f1f2d exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-image\" data-id=\"45f1f2d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/easypicky.com\/wp-content\/uploads\/2026\/04\/POSM_Permanent_POSM.webp?w=1024&amp;h=1024\" class=\"attachment-large size-large wp-image-18326\" alt=\"Permanent POSM\" srcset=\"https:\/\/easypicky.com\/wp-content\/uploads\/2026\/04\/POSM_Permanent_POSM.webp?w=850 850w, https:\/\/easypicky.com\/wp-content\/uploads\/2026\/04\/POSM_Permanent_POSM.webp?w=300 300w, https:\/\/easypicky.com\/wp-content\/uploads\/2026\/04\/POSM_Permanent_POSM.webp?w=150 150w, https:\/\/easypicky.com\/wp-content\/uploads\/2026\/04\/POSM_Permanent_POSM.webp?w=768 768w, https:\/\/easypicky.com\/wp-content\/uploads\/2026\/04\/POSM_Permanent_POSM.webp?w=650 650w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-745c8be e-grid e-con-full e-con e-child\" data-id=\"745c8be\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a1d656f exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"a1d656f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4 aria-level=\"3\"><b><span data-contrast=\"none\">Temporary POSM<\/span><\/b><span data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;335559738&quot;:281,&quot;335559739&quot;:281}\">\u00a0<\/span><\/h4><p><span data-contrast=\"auto\">Short<\/span>\u2011<span data-contrast=\"auto\">term,\u00a0campaign<\/span>\u2011<span data-contrast=\"auto\">driven\u00a0materials:<\/span><span data-ccp-props=\"{&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p><ul><li><span data-contrast=\"auto\">Seasonal displays (Easter, Back to School, Christmas, etc.)<\/span><span data-ccp-props=\"{&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/li><li><span data-contrast=\"auto\">Promotional islands<\/span><span data-ccp-props=\"{&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/li><li><span data-contrast=\"auto\">Endcaps<\/span><span data-ccp-props=\"{&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/li><li><span data-contrast=\"auto\">Pallet displays<\/span><span data-ccp-props=\"{&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-34a0edf exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-image\" data-id=\"34a0edf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/easypicky.com\/wp-content\/uploads\/2026\/04\/POSM_Temporary_POSM.webp?w=1024&amp;h=1024\" class=\"attachment-large size-large wp-image-18330\" alt=\"Temporary POSM\" srcset=\"https:\/\/easypicky.com\/wp-content\/uploads\/2026\/04\/POSM_Temporary_POSM.webp?w=850 850w, https:\/\/easypicky.com\/wp-content\/uploads\/2026\/04\/POSM_Temporary_POSM.webp?w=300 300w, https:\/\/easypicky.com\/wp-content\/uploads\/2026\/04\/POSM_Temporary_POSM.webp?w=150 150w, https:\/\/easypicky.com\/wp-content\/uploads\/2026\/04\/POSM_Temporary_POSM.webp?w=768 768w, https:\/\/easypicky.com\/wp-content\/uploads\/2026\/04\/POSM_Temporary_POSM.webp?w=650 650w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ced29c4 e-grid e-con-full e-con e-child\" data-id=\"ced29c4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ca771f8 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"ca771f8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4 aria-level=\"3\"><b><span data-contrast=\"none\">On<\/span><\/b>\u2011<b><span data-contrast=\"none\">Shelf POSM<\/span><\/b><span data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;335559738&quot;:281,&quot;335559739&quot;:281}\">\u00a0<\/span><\/h4><p><span data-contrast=\"auto\">Small but powerful visibility boosters:<\/span><span data-ccp-props=\"{&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p><ul><li><span data-contrast=\"auto\">Wobblers<\/span><span data-ccp-props=\"{&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/li><li><span data-contrast=\"auto\">Shelf talkers<\/span><span data-ccp-props=\"{&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/li><li><span data-contrast=\"auto\">Price strips<\/span><span data-ccp-props=\"{&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/li><li><span data-contrast=\"auto\">Shelf trays or branded facings<\/span><span data-ccp-props=\"{&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1d653e4 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-image\" data-id=\"1d653e4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/easypicky.com\/wp-content\/uploads\/2026\/04\/POSM_On_Shelf_POSM.webp?w=1024&amp;h=1024\" class=\"attachment-large size-large wp-image-18322\" alt=\"On Shelf POSM\" srcset=\"https:\/\/easypicky.com\/wp-content\/uploads\/2026\/04\/POSM_On_Shelf_POSM.webp?w=850 850w, https:\/\/easypicky.com\/wp-content\/uploads\/2026\/04\/POSM_On_Shelf_POSM.webp?w=300 300w, https:\/\/easypicky.com\/wp-content\/uploads\/2026\/04\/POSM_On_Shelf_POSM.webp?w=150 150w, https:\/\/easypicky.com\/wp-content\/uploads\/2026\/04\/POSM_On_Shelf_POSM.webp?w=768 768w, https:\/\/easypicky.com\/wp-content\/uploads\/2026\/04\/POSM_On_Shelf_POSM.webp?w=650 650w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-110e2df e-grid e-con-full e-con e-child\" data-id=\"110e2df\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d59ba84 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"d59ba84\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4 aria-level=\"3\"><b><span data-contrast=\"none\">Digital POSM<\/span><\/b><span data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;335559738&quot;:281,&quot;335559739&quot;:281}\">\u00a0<\/span><\/h4><p><span data-contrast=\"auto\">Increasingly common in modern retail:<\/span><span data-ccp-props=\"{&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p><ul><li><span data-contrast=\"auto\">Digital screens<\/span><span data-ccp-props=\"{&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/li><li><span data-contrast=\"auto\">Dynamic signage<\/span><span data-ccp-props=\"{&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/li><li><span data-contrast=\"auto\">QR codes<\/span><span data-ccp-props=\"{&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/li><li><span data-contrast=\"auto\">Interactive displays<\/span><span data-ccp-props=\"{&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4269ab0 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-image\" data-id=\"4269ab0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/easypicky.com\/wp-content\/uploads\/2026\/04\/POSM_Digital_POSM.webp?w=1024&amp;h=1024\" class=\"attachment-large size-large wp-image-18310\" alt=\"Digital POSM\" srcset=\"https:\/\/easypicky.com\/wp-content\/uploads\/2026\/04\/POSM_Digital_POSM.webp?w=850 850w, https:\/\/easypicky.com\/wp-content\/uploads\/2026\/04\/POSM_Digital_POSM.webp?w=300 300w, https:\/\/easypicky.com\/wp-content\/uploads\/2026\/04\/POSM_Digital_POSM.webp?w=150 150w, https:\/\/easypicky.com\/wp-content\/uploads\/2026\/04\/POSM_Digital_POSM.webp?w=768 768w, https:\/\/easypicky.com\/wp-content\/uploads\/2026\/04\/POSM_Digital_POSM.webp?w=650 650w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3884d00 e-grid e-con-full e-con e-child\" data-id=\"3884d00\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7206b3b exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"7206b3b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4 aria-level=\"3\"><b><span data-contrast=\"none\">Floor &amp; Navigation POSM<\/span><\/b><span data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;335559738&quot;:281,&quot;335559739&quot;:281}\">\u00a0<\/span><\/h4><p><span data-contrast=\"auto\">Designed to guide shoppers:<\/span><span data-ccp-props=\"{&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p><ul><li><span data-contrast=\"auto\">Floor stickers<\/span><span data-ccp-props=\"{&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/li><li><span data-contrast=\"auto\">Directional arrows<\/span><span data-ccp-props=\"{&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/li><li><span data-contrast=\"auto\">Zone markers<\/span><span data-ccp-props=\"{&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-abad3ce exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-image\" data-id=\"abad3ce\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/easypicky.com\/wp-content\/uploads\/2026\/04\/POSM_Floor_and_Navigation_POSM.webp?w=1024&amp;h=1024\" class=\"attachment-large size-large wp-image-18318\" alt=\"Floor and Navigation POSM\" srcset=\"https:\/\/easypicky.com\/wp-content\/uploads\/2026\/04\/POSM_Floor_and_Navigation_POSM.webp?w=850 850w, https:\/\/easypicky.com\/wp-content\/uploads\/2026\/04\/POSM_Floor_and_Navigation_POSM.webp?w=300 300w, https:\/\/easypicky.com\/wp-content\/uploads\/2026\/04\/POSM_Floor_and_Navigation_POSM.webp?w=150 150w, https:\/\/easypicky.com\/wp-content\/uploads\/2026\/04\/POSM_Floor_and_Navigation_POSM.webp?w=768 768w, https:\/\/easypicky.com\/wp-content\/uploads\/2026\/04\/POSM_Floor_and_Navigation_POSM.webp?w=650 650w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-41c2e74 e-grid e-con-full e-con e-child\" data-id=\"41c2e74\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2de8954 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"2de8954\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4 aria-level=\"3\"><b><span data-contrast=\"none\">Checkout &amp; Counter POSM<\/span><\/b><span data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;335559738&quot;:281,&quot;335559739&quot;:281}\">\u00a0<\/span><\/h4><p><span data-contrast=\"auto\">Perfect for impulse purchases:<\/span><span data-ccp-props=\"{&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p><ul><li><span data-contrast=\"auto\">Countertop units<\/span><span data-ccp-props=\"{&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/li><li><span data-contrast=\"auto\">Small displays near the cashier<\/span><span data-ccp-props=\"{&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4f04bac exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-image\" data-id=\"4f04bac\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/easypicky.com\/wp-content\/uploads\/2026\/04\/POSM_Counter_Checkout_POSM.webp?w=1024&amp;h=1024\" class=\"attachment-large size-large wp-image-18306\" alt=\"Counter or Checkout POSM\" srcset=\"https:\/\/easypicky.com\/wp-content\/uploads\/2026\/04\/POSM_Counter_Checkout_POSM.webp?w=850 850w, https:\/\/easypicky.com\/wp-content\/uploads\/2026\/04\/POSM_Counter_Checkout_POSM.webp?w=300 300w, https:\/\/easypicky.com\/wp-content\/uploads\/2026\/04\/POSM_Counter_Checkout_POSM.webp?w=150 150w, https:\/\/easypicky.com\/wp-content\/uploads\/2026\/04\/POSM_Counter_Checkout_POSM.webp?w=768 768w, https:\/\/easypicky.com\/wp-content\/uploads\/2026\/04\/POSM_Counter_Checkout_POSM.webp?w=650 650w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bd96e65 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"bd96e65\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span class=\"TextRun SCXW220432612 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW220432612 BCX0\">Each type plays a specific role<\/span><span class=\"NormalTextRun SCXW220432612 BCX0\">,\u00a0<\/span><span class=\"NormalTextRun SCXW220432612 BCX0\">but all share the same challenge:\u00a0<\/span><\/span><strong><span class=\"TextRun MacChromeBold SCXW220432612 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW220432612 BCX0\">they must be installed correctly to deliver ROI<\/span><\/span><span class=\"TextRun SCXW220432612 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW220432612 BCX0\">.<\/span><\/span><span class=\"EOP Selected SCXW220432612 BCX0\" data-ccp-props=\"{&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1086007 e-con-full e-flex e-con e-parent\" data-id=\"1086007\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8f85be0 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-spacer\" data-id=\"8f85be0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-292d914 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"292d914\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"3\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">3. What Makes Tracking POSM Execution So Difficult? <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-996edaf exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"996edaf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-contrast=\"auto\">The gap between strategy and execution is widespread.\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\"><span style=\"font-size: 14pt;\"><strong>72% of CPG field teams report missing or incorrectly installed POSM during store visits<\/strong><\/span>, <\/span><span data-contrast=\"auto\"><strong><span style=\"font-size: 14pt;\">and 58% of headquarters teams say they lack reliable visibility into campaign compliance<\/span><\/strong> (Repsly, 2025\u202fRetail\u202fOutlook). <\/span><span data-ccp-props=\"{&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">In other words,\u00a0brands face recurring challenges with execution, and\u00a0even the best<\/span>\u2011<span data-contrast=\"auto\">designed displays often\u00a0fail to\u00a0reach shoppers as intended.\u00a0So, tracking POSM execution becomes essential to fix the\u00a0strategy\u00a0gap.\u00a0<\/span><span data-ccp-props=\"{&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">What makes tracking POSM\u00a0execution\u00a0difficult?<\/span><span data-ccp-props=\"{&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<ul>\n<li><b><span data-contrast=\"auto\">Sales reps have limited time<\/span><\/b><span data-contrast=\"auto\">\u00a0during store visits.<\/span><span data-ccp-props=\"{&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/li>\n<li><b><span data-contrast=\"auto\">POSM varies by chain, region, and campaign<\/span><\/b><span data-contrast=\"auto\">, making checks complex.<\/span><span data-ccp-props=\"{&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/li>\n<li><b><span data-contrast=\"auto\">Manual verification is subjective<\/span><\/b><span data-contrast=\"auto\">\u00a0and inconsistent.<\/span><span data-ccp-props=\"{&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/li>\n<li><b><span data-contrast=\"auto\">Photos are hard to standardize<\/span><\/b><span data-contrast=\"auto\">\u00a0and even harder to\u00a0analyze at\u00a0scale.<\/span><span data-ccp-props=\"{&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/li>\n<li><b><span data-contrast=\"auto\">HQ lacks real-time visibility<\/span><\/b><span data-contrast=\"auto\">, making it difficult to\u00a0adjust\u00a0campaigns or support teams.<\/span><span data-ccp-props=\"{&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/li>\n<\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1543cad exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-spacer\" data-id=\"1543cad\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1d01a86 e-flex e-con-boxed e-con e-parent\" data-id=\"1d01a86\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9187134 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"9187134\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"4\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">4. What Good POSM Execution Looks Like <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e5fae0f exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"e5fae0f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-contrast=\"auto\">To truly measure POSM performance, brands need to evaluate:<\/span><span data-ccp-props=\"{&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p><ul><li><b><span data-contrast=\"auto\">Presence:<\/span><\/b><span data-contrast=\"auto\">\u00a0Is the POSM installed?<\/span><span data-ccp-props=\"{&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/li><li><b><span data-contrast=\"auto\">Placement:<\/span><\/b><span data-contrast=\"auto\">\u00a0Is it in the right location (endcap, hot zone, category shelf)?<\/span><span data-ccp-props=\"{&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/li><li><b><span data-contrast=\"auto\">Compliance:\u00a0<\/span><\/b><span data-contrast=\"auto\">Does it match the campaign brief or planogram?<\/span><span data-ccp-props=\"{&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/li><li><b><span data-contrast=\"auto\">Condition:<\/span><\/b><span data-contrast=\"auto\">\u00a0Is it clean, complete, and visible?<\/span><span data-ccp-props=\"{&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/li><li><b><span data-contrast=\"auto\">Timing:<\/span><\/b><span data-contrast=\"auto\">\u00a0Was it installed on time?<\/span><span data-ccp-props=\"{&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/li><li><b><span data-contrast=\"auto\">Impact:<\/span><\/b><span data-contrast=\"auto\">\u00a0Does it stand out and support the shopper journey?<\/span><span data-ccp-props=\"{&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/li><\/ul><p><span data-contrast=\"auto\">This level of detail is essential,\u00a0but\u00a0extremely difficult\u00a0to achieve manually at scale.<\/span><span data-ccp-props=\"{&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8b90da7 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-spacer\" data-id=\"8b90da7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2008b57 e-flex e-con-boxed e-con e-parent\" data-id=\"2008b57\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6878ed8 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"6878ed8\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"5\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">5. How EasyPicky Tracks POSM Implementation Instantly <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5cf09c4 e-grid e-con-full e-con e-child\" data-id=\"5cf09c4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b143696 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"b143696\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-contrast=\"auto\">With\u00a0EasyPicky, POSM checks stop being a slow, manual chore.\u00a0<\/span><span data-ccp-props=\"{&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">A sales rep simply films the aisle, and the AI does the rest. As\u00a0the video is captured,\u00a0<\/span><b><span data-contrast=\"auto\">the app recognizes the POSM,\u00a0checks compliance with\u00a0the\u00a0campaign\u00a0targets, and delivers instant\u00a0KPIs and\u00a0insights.\u00a0<\/span><\/b><span data-ccp-props=\"{&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">The sales rep knows what\u2019s installed, what\u2019s missing, and what needs attention. And because everything works offline, the process is just as smooth in a small rural supermarket as in a major hypermarket.<\/span><span data-ccp-props=\"{&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5451214 elementor-widget__width-auto exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-video\" data-id=\"5451214\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/easypicky.com\/wp-content\/uploads\/2026\/04\/POSM_Video_EasyPicky_App_Tracking_Vertical.mp4\" autoplay=\"\" loop=\"\" controls=\"\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-941f537 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"941f537\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-contrast=\"auto\">At the same time, HQ sees the results appear in real time. Instead of waiting for photos or end<\/span>\u2011<span data-contrast=\"auto\">of<\/span>\u2011<span data-contrast=\"auto\">week summaries,\u00a0<\/span><b><span data-contrast=\"auto\">campaign managers get a clear, immediate view of execution across all stores.<\/span><\/b><span data-ccp-props=\"{&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">No more manual reporting, subjective evaluations, and waiting days or weeks for visibility.\u00a0<\/span><b><span data-contrast=\"auto\">EasyPicky\u00a0turns POSM tracking into something fast,\u00a0reliable, and\u00a0scalable.<\/span><\/b><span data-ccp-props=\"{&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fdfc85a exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-spacer\" data-id=\"fdfc85a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c5f536d e-flex e-con-boxed e-con e-parent\" data-id=\"c5f536d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3eeb187 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"3eeb187\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"6\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">6. The Impact of POSM Tracking on Field Teams, HQ &amp; Performance <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5da585c exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"5da585c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-contrast=\"auto\">When POSM tracking becomes this simple,\u00a0efficiency,\u00a0clarity, and performance increase.\u00a0<\/span><span data-ccp-props=\"{&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-552d47e exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-spacer\" data-id=\"552d47e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-043488b exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"043488b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">For Field Teams<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-22e6f95 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"22e6f95\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b><span data-contrast=\"auto\">Field teams can focus on the visit itself<\/span><\/b><span data-contrast=\"auto\">: talking to store managers, improving visibility, solving issues on the spot, instead of manually checking everything and filling out reports. They leave the store knowing\u00a0everything\u00a0is captured\u00a0and transmitted\u00a0accurately.<\/span><span data-ccp-props=\"{&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-91eb971 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-spacer\" data-id=\"91eb971\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e1fd5e4 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"e1fd5e4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">For Headquarters<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-654af58 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"654af58\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b><span data-contrast=\"auto\">HQ, meanwhile, finally gets the visibility it has been missing<\/span><\/b><span data-contrast=\"auto\">.\u00a0Execution becomes\u00a0measurable, and decisions become faster and\u00a0more grounded\u00a0in reality.\u00a0Conversations between field and central teams shift from \u201cwhat happened?\u201d to \u201cwhat\u00a0can\u00a0we improve next?\u201d.<\/span><span data-ccp-props=\"{&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ed64895 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-spacer\" data-id=\"ed64895\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7219bfd exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"7219bfd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">For Performance<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-519ef01 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"519ef01\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b><span data-contrast=\"auto\">Better POSM execution impacts ROI directly<\/span><\/b><span data-contrast=\"auto\">.\u00a0A Consumer\u202fGoods\u202fTechnology survey of CPG professionals revealed that\u00a0<\/span><b><span data-contrast=\"auto\">brands with strong\u00a0in<\/span><\/b>\u2011<b><span data-contrast=\"auto\">store\u00a0execution outperform peers by up to\u202f25% in campaign ROI<\/span><\/b><span data-contrast=\"auto\">. Conversely, poor POSM compliance can reduce promotional sales uplift by 10\u201320\u202fpercentage\u202fpoints,\u00a0a gap that directly affects revenue and brand\u00a0perception.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559685&quot;:0,&quot;335559737&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240,&quot;335559740&quot;:279}\">\u00a0<\/span><\/p>\n<p>\u00a0<\/p>\n<p><strong>With good tracking and execution,\u00a0POSM stops being a\u00a0blind spot and becomes a\u00a0performance lever brands\u00a0can\u00a0actually control.\u00a0<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8efead5 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-spacer\" data-id=\"8efead5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-21af103 e-flex e-con-boxed e-con e-parent\" data-id=\"21af103\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8a09f81 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"8a09f81\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Conclusion: From POSM Strategy to Perfect Execution <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-732c5e2 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"732c5e2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-contrast=\"auto\">POSM\u00a0remains\u00a0one of the most powerful levers for influencing shopper behavior. But without reliable execution, even the best campaigns lose impact.<\/span><span data-ccp-props=\"{&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">AI now makes it possible to\u00a0<\/span><b><span data-contrast=\"auto\">measure POSM presence, compliance, and performance at scale<\/span><\/b><span data-contrast=\"auto\">, giving brands the visibility\u00a0they\u2019ve\u00a0been missing for years.<\/span><span data-ccp-props=\"{&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">EasyPicky helps retail teams bridge the gap between strategy and execution,\u00a0ensuring that\u00a0every POSM installed in stores delivers the results it was designed for.<\/span><span data-ccp-props=\"{&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">\ud83d\udc49\u00a0<\/span><b><span data-contrast=\"auto\">Want to see how EasyPicky can help\u00a0you track POSM execution across your retail network?\u00a0Reach out to us.\u00a0<\/span><\/b><span data-ccp-props=\"{&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-094db90 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-exad-exclusive-button\" data-id=\"094db90\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"exad-exclusive-button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\r\n\t\t<div class=\"exad-button-wrapper effect-2 exad-button-incon-before-text exad-button-fixed-height-no\">\r\n\r\n\t\t\t\r\n\t\t\t<a href=\"https:\/\/easypicky.com\/en\/contact-us\/\" target=\"_blank\" class=\"exad-button-action\">\r\n\t\t\t\t\t\t\t\t\t\t<span class=\"exad-button-icon-wrapper\">\r\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-comments\"><\/i><\/span><span>Contact us<\/span>\t\t\t<\/a>\r\n\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a8cb4c8 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-spacer\" data-id=\"a8cb4c8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9b7488a exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-exad-post-grid\" data-id=\"9b7488a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"exad-post-grid.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\r\n\r\n\t\t<div class=\"exad-post-grid\">\r\n\t\t\t<div class=\"exad-row-wrapper\">\r\n\t\t\t\t\r\n<article class=\"exad-post-grid-three exad-col  \">\r\n    <div class=\"exad-post-grid-container image-position-top exad-post-grid-equal-height-no\">\r\n                    <figure class=\"exad-post-grid-thumbnail\">\r\n                <a href=\"https:\/\/easypicky.com\/en\/retail-data-analytics\/\">\r\n                    <img decoding=\"async\" width=\"768\" src=\"https:\/\/easypicky.com\/wp-content\/uploads\/2026\/04\/Site-web-Article-blog-4.webp?w=768\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"The Complete Guide to Retail Data Analytics: Definition, Types &amp; How It Works\" \/>                <\/a>\r\n                \r\n                            <\/figure>\r\n        \t\t\r\n\t\t        <div class=\"exad-post-grid-body\">\r\n                            <ul class=\"exad-post-grid-category cat-posdefault\">\r\n                    <li><a href=\"https:\/\/easypicky.com\/en\/category\/data\/\">Data<\/a><\/li> <li><a href=\"https:\/\/easypicky.com\/en\/category\/digital-transformation\/\">Digital transformation<\/a><\/li>                <\/ul>\r\n                                <ul class=\"exad-post-data show-avatar-no\">\r\n                                                                            <li class=\"exad-author-avatar\">\r\n                                                                <span class=\"exad-post-grid-author\">\r\n                                    By:                                         <a href=\"https:\/\/easypicky.com\/en\/author\/marketing\/\" class=\"exad-post-grid-author-name\">EasyPicky<\/a>\r\n                                    <\/span>\r\n                                                            <\/li>\r\n                                                    <li class=\"exad-post-date\">\r\n                                <span>\r\n                                    Date:                                     <a href=\"https:\/\/easypicky.com\/en\/retail-data-analytics\/\" class=\"exad-post-grid-author-date\">24 April 2026<\/a>\r\n                                <\/span>                          \r\n                            <\/li> \r\n                           \r\n                    <\/ul>\r\n                \t\t\t\t\r\n\t\t\t\t\t\t\t\r\n                    <h4>\r\n\t\t\t\t\t\r\n\t\t\t\t\t\t\t\r\n                        <a href=\"https:\/\/easypicky.com\/en\/retail-data-analytics\/\" class=\"exad-post-grid-title\">The Complete Guide to Retail Data Analytics: Definition, Types &amp; How It Works<\/a>\r\n\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\r\n                    <\/h4>\r\n\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\r\n                                <ul class=\"exad-post-grid-time-comment\">\r\n                                        <li class=\"exad-post-grid-read-time\">9 min read<\/li>\r\n                                        <li>\r\n                        <a class=\"exad-post-grid-comment\" href=\"https:\/\/easypicky.com\/en\/retail-data-analytics\/#respond\">0 comment<\/a>\r\n                    <\/li>\r\n                                    <\/ul>\r\n                            <div class=\"exad-post-footer\"><a href=\"https:\/\/easypicky.com\/en\/retail-data-analytics\/\" target=\"_blank\" class=\"read-more\">Read More<\/a><\/div>\r\n            \r\n        <\/div>\r\n        \t\t\r\n\t\t\t\t\r\n    <\/div>\r\n<\/article>\r\n\r\n<article class=\"exad-post-grid-three exad-col  \">\r\n    <div class=\"exad-post-grid-container image-position-top exad-post-grid-equal-height-no\">\r\n                    <figure class=\"exad-post-grid-thumbnail\">\r\n                <a href=\"https:\/\/easypicky.com\/en\/posm-guide-retail-brands-2026\/\">\r\n                    <img decoding=\"async\" width=\"768\" src=\"https:\/\/easypicky.com\/wp-content\/uploads\/2026\/04\/POSM_Thumbnail.webp?w=768\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"POSM Point of Sale Materials\" \/>                <\/a>\r\n                \r\n                            <\/figure>\r\n        \t\t\r\n\t\t        <div class=\"exad-post-grid-body\">\r\n                            <ul class=\"exad-post-grid-category cat-posdefault\">\r\n                    <li><a href=\"https:\/\/easypicky.com\/en\/category\/retail-trends\/\">Retail trends<\/a><\/li>                <\/ul>\r\n                                <ul class=\"exad-post-data show-avatar-no\">\r\n                                                                            <li class=\"exad-author-avatar\">\r\n                                                                <span class=\"exad-post-grid-author\">\r\n                                    By:                                         <a href=\"https:\/\/easypicky.com\/en\/author\/marketing\/\" class=\"exad-post-grid-author-name\">EasyPicky<\/a>\r\n                                    <\/span>\r\n                                                            <\/li>\r\n                                                    <li class=\"exad-post-date\">\r\n                                <span>\r\n                                    Date:                                     <a href=\"https:\/\/easypicky.com\/en\/posm-guide-retail-brands-2026\/\" class=\"exad-post-grid-author-date\">23 April 2026<\/a>\r\n                                <\/span>                          \r\n                            <\/li> \r\n                           \r\n                    <\/ul>\r\n                \t\t\t\t\r\n\t\t\t\t\t\t\t\r\n                    <h4>\r\n\t\t\t\t\t\r\n\t\t\t\t\t\t\t\r\n                        <a href=\"https:\/\/easypicky.com\/en\/posm-guide-retail-brands-2026\/\" class=\"exad-post-grid-title\">POSM: The Guide for Retail Brands in 2026 &amp; How to Finally Track Them at Scale<\/a>\r\n\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\r\n                    <\/h4>\r\n\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\r\n                                <ul class=\"exad-post-grid-time-comment\">\r\n                                        <li class=\"exad-post-grid-read-time\">6 min read<\/li>\r\n                                        <li>\r\n                        <a class=\"exad-post-grid-comment\" href=\"https:\/\/easypicky.com\/en\/posm-guide-retail-brands-2026\/#respond\">0 comment<\/a>\r\n                    <\/li>\r\n                                    <\/ul>\r\n                            <div class=\"exad-post-footer\"><a href=\"https:\/\/easypicky.com\/en\/posm-guide-retail-brands-2026\/\" target=\"_blank\" class=\"read-more\">Read More<\/a><\/div>\r\n            \r\n        <\/div>\r\n        \t\t\r\n\t\t\t\t\r\n    <\/div>\r\n<\/article>\r\n\r\n<article class=\"exad-post-grid-three exad-col  \">\r\n    <div class=\"exad-post-grid-container image-position-top exad-post-grid-equal-height-no\">\r\n                    <figure class=\"exad-post-grid-thumbnail\">\r\n                <a href=\"https:\/\/easypicky.com\/en\/mondelez-benelux-unlocked-faster-smarter-store-execution\/\">\r\n                    <img decoding=\"async\" width=\"768\" src=\"https:\/\/easypicky-555036211.imgix.net\/wp-content\/uploads\/2026\/03\/Mondelez_Benelux_Success_Story_Thumbnail-V2.png?auto=format%2Cenhance%2Ccompress&amp;w=768\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"Mondelez Benelux x EasyPicky\" \/>                <\/a>\r\n                \r\n                            <\/figure>\r\n        \t\t\r\n\t\t        <div class=\"exad-post-grid-body\">\r\n                            <ul class=\"exad-post-grid-category cat-posdefault\">\r\n                    <li><a href=\"https:\/\/easypicky.com\/en\/category\/success-stories-en\/\">Success stories<\/a><\/li>                <\/ul>\r\n                                <ul class=\"exad-post-data show-avatar-no\">\r\n                                                                            <li class=\"exad-author-avatar\">\r\n                                                                <span class=\"exad-post-grid-author\">\r\n                                    By:                                         <a href=\"https:\/\/easypicky.com\/en\/author\/marketing\/\" class=\"exad-post-grid-author-name\">EasyPicky<\/a>\r\n                                    <\/span>\r\n                                                            <\/li>\r\n                                                    <li class=\"exad-post-date\">\r\n                                <span>\r\n                                    Date:                                     <a href=\"https:\/\/easypicky.com\/en\/mondelez-benelux-unlocked-faster-smarter-store-execution\/\" class=\"exad-post-grid-author-date\">31 March 2026<\/a>\r\n                                <\/span>                          \r\n                            <\/li> \r\n                           \r\n                    <\/ul>\r\n                \t\t\t\t\r\n\t\t\t\t\t\t\t\r\n                    <h4>\r\n\t\t\t\t\t\r\n\t\t\t\t\t\t\t\r\n                        <a href=\"https:\/\/easypicky.com\/en\/mondelez-benelux-unlocked-faster-smarter-store-execution\/\" class=\"exad-post-grid-title\">Why Mondelez Benelux Transitioned to\u00a0EasyPicky\u00a0&amp; How It Unlocked Faster, Smarter Store Execution<\/a>\r\n\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\r\n                    <\/h4>\r\n\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\r\n                                <ul class=\"exad-post-grid-time-comment\">\r\n                                        <li class=\"exad-post-grid-read-time\">7 min read<\/li>\r\n                                        <li>\r\n                        <a class=\"exad-post-grid-comment\" href=\"https:\/\/easypicky.com\/en\/mondelez-benelux-unlocked-faster-smarter-store-execution\/#respond\">0 comment<\/a>\r\n                    <\/li>\r\n                                    <\/ul>\r\n                            <div class=\"exad-post-footer\"><a href=\"https:\/\/easypicky.com\/en\/mondelez-benelux-unlocked-faster-smarter-store-execution\/\" target=\"_blank\" class=\"read-more\">Read More<\/a><\/div>\r\n            \r\n        <\/div>\r\n        \t\t\r\n\t\t\t\t\r\n    <\/div>\r\n<\/article>\r\n\r\n<article class=\"exad-post-grid-three exad-col  \">\r\n    <div class=\"exad-post-grid-container image-position-top exad-post-grid-equal-height-no\">\r\n                    <figure class=\"exad-post-grid-thumbnail\">\r\n                <a href=\"https:\/\/easypicky.com\/en\/maximizing-roi-retail-execution\/\">\r\n                    <img decoding=\"async\" width=\"768\" src=\"https:\/\/easypicky-555036211.imgix.net\/wp-content\/uploads\/2026\/03\/Website_Blog_Return_On_Investment_Cover-.png?auto=format%2Cenhance%2Ccompress&amp;w=768\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"Return On Investment\" \/>                <\/a>\r\n                \r\n                            <\/figure>\r\n        \t\t\r\n\t\t        <div class=\"exad-post-grid-body\">\r\n                            <ul class=\"exad-post-grid-category cat-posdefault\">\r\n                    <li><a href=\"https:\/\/easypicky.com\/en\/category\/data\/\">Data<\/a><\/li>                <\/ul>\r\n                                <ul class=\"exad-post-data show-avatar-no\">\r\n                                                                            <li class=\"exad-author-avatar\">\r\n                                                                <span class=\"exad-post-grid-author\">\r\n                                    By:                                         <a href=\"https:\/\/easypicky.com\/en\/author\/marketing\/\" class=\"exad-post-grid-author-name\">EasyPicky<\/a>\r\n                                    <\/span>\r\n                                                            <\/li>\r\n                                                    <li class=\"exad-post-date\">\r\n                                <span>\r\n                                    Date:                                     <a href=\"https:\/\/easypicky.com\/en\/maximizing-roi-retail-execution\/\" class=\"exad-post-grid-author-date\">23 March 2026<\/a>\r\n                                <\/span>                          \r\n                            <\/li> \r\n                           \r\n                    <\/ul>\r\n                \t\t\t\t\r\n\t\t\t\t\t\t\t\r\n                    <h4>\r\n\t\t\t\t\t\r\n\t\t\t\t\t\t\t\r\n                        <a href=\"https:\/\/easypicky.com\/en\/maximizing-roi-retail-execution\/\" class=\"exad-post-grid-title\">How\u00a0EasyPicky\u00a0Helps Retail Brands Maximize ROI from Store Execution<\/a>\r\n\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\r\n                    <\/h4>\r\n\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\r\n                                <ul class=\"exad-post-grid-time-comment\">\r\n                                        <li class=\"exad-post-grid-read-time\">6 min read<\/li>\r\n                                        <li>\r\n                        <a class=\"exad-post-grid-comment\" href=\"https:\/\/easypicky.com\/en\/maximizing-roi-retail-execution\/#respond\">0 comment<\/a>\r\n                    <\/li>\r\n                                    <\/ul>\r\n                            <div class=\"exad-post-footer\"><a href=\"https:\/\/easypicky.com\/en\/maximizing-roi-retail-execution\/\" target=\"_blank\" class=\"read-more\">Read More<\/a><\/div>\r\n            \r\n        <\/div>\r\n        \t\t\r\n\t\t\t\t\r\n    <\/div>\r\n<\/article>\r\n    \r\n\t\t\t<\/div>\r\n\t\t\t<div class=\"exad-post-grid-load-btn\">\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t<\/div>\r\n\r\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>In today\u2019s\u00a0hypercompetitive\u00a0retail environment, visibility is everything.\u00a0Consumer-goods\u00a0leaders spend over\u00a0$100\u202fbillion per year on in\u2011store marketing and promotional materials, including\u00a0Point\u2011of\u2011Sale Materials (POSM).\u00a0Yet up to one\u2011third [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":18334,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"none","_seopress_titles_title":"POSM: The Guide for Retail Brands in 2026 & How to Track Them?","_seopress_titles_desc":"Discover what POSM are, and why their execution matters. Learn how AI helps brands track POSM in-store and recover lost visibility and ROI at scale.","_seopress_robots_index":"","content-type":"","footnotes":""},"categories":[50],"tags":[],"class_list":["post-18296","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-retail-trends"],"_links":{"self":[{"href":"https:\/\/easypicky.com\/en\/wp-json\/wp\/v2\/posts\/18296","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/easypicky.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/easypicky.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/easypicky.com\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/easypicky.com\/en\/wp-json\/wp\/v2\/comments?post=18296"}],"version-history":[{"count":26,"href":"https:\/\/easypicky.com\/en\/wp-json\/wp\/v2\/posts\/18296\/revisions"}],"predecessor-version":[{"id":18401,"href":"https:\/\/easypicky.com\/en\/wp-json\/wp\/v2\/posts\/18296\/revisions\/18401"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/easypicky.com\/en\/wp-json\/wp\/v2\/media\/18334"}],"wp:attachment":[{"href":"https:\/\/easypicky.com\/en\/wp-json\/wp\/v2\/media?parent=18296"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/easypicky.com\/en\/wp-json\/wp\/v2\/categories?post=18296"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/easypicky.com\/en\/wp-json\/wp\/v2\/tags?post=18296"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}