{"id":18036,"date":"2026-03-31T12:53:01","date_gmt":"2026-03-31T10:53:01","guid":{"rendered":"https:\/\/easypicky.com\/?p=18036"},"modified":"2026-03-31T16:57:43","modified_gmt":"2026-03-31T14:57:43","slug":"mondelez-benelux-unlocked-faster-smarter-store-execution","status":"publish","type":"post","link":"https:\/\/easypicky.com\/en\/mondelez-benelux-unlocked-faster-smarter-store-execution\/","title":{"rendered":"Why Mondelez Benelux Transitioned to\u00a0EasyPicky\u00a0& How It Unlocked Faster, Smarter Store Execution"},"content":{"rendered":"\t\t
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In the highly competitive FMCG environment, retail execution\u00a0is\u00a0decisive\u00a0in driving performance in\u00a0store. For Mondelez\u00a0Benelux, the challenge\u00a0wasn\u2019t\u00a0starting from scratch\u00a0but\u00a0replacing their current tool with a more efficient one<\/strong>. They wanted a solution\u00a0able to\u00a0meet their\u00a0expectations around speed, accuracy, and usability,\u00a0but also\u00a0a more advanced way of exploiting data.<\/span>\u00a0<\/p>

The answer came with the implementation of\u00a0EasyPicky<\/strong>.<\/span>\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\u25b6\ufe0f\u00a0<\/span>Watch the video to hear directly from the Mondelez Benelux team about their experience\u00a0switching to\u00a0EasyPicky.<\/span><\/b>\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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No Fear, No Extra Cost: An Upgraded Solution Without Starting Over <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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For many companies, switching tools raises a familiar concern:\u00a0<\/span>will we have to rebuild everything from scratch?<\/span><\/b>\u00a0For Mondelez Benelux, the transition to\u00a0EasyPicky\u00a0proved the opposite. Instead of discarding years of work, the project capitalized on it. Existing product data, hierarchies, and workflows became the foundation for a more advanced, more agile solution.<\/span>\u00a0<\/span><\/p>

EasyPicky\u00a0didn\u2019t\u00a0require\u00a0a\u00a0reset;\u00a0it elevated what was already in place. The migration reused and enriched the current setup, adding capabilities such as\u00a0<\/span>video recognition and full offline functionality\u00a0<\/span><\/b>without generating\u00a0additional\u00a0complexity. This continuity made the change far less disruptive for teams and accelerated adoption across the organization.<\/span>\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\u201cThe former solution was a really good thing, which we implemented in 2013. I think EasyPicky is the way to go to deliver the dream and the data vision I have for 2030.\u201d<\/i><\/div>\n\t\t\t\n\t\t\t\t\t\t
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Tinne De Wit<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
Digital Transformation and Data Lead<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The upgrade\u00a0<\/span>was undeniable<\/span>: a smoother experience for users, higher accuracy from day one,\u00a0<\/span>deeper data capabilities,\u00a0<\/span>and immediate operational impact in stores.\u00a0<\/span><\/span>Mondelez Benelux\u00a0<\/span>didn\u2019t<\/span>\u00a0reinvent their retail execution process; they strengthened it with a tool designed to go further, faster.<\/span><\/span>\u00a0<\/span><\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Film, Detect, Act: Turning Shelf Audit into Store Actions <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The\u00a0initial\u00a0Mondelez\u00a0business case focused heavily on improving efficiency for the salesforce team. Store visits are time-sensitive, and reducing the time spent collecting shelf data can make a significant difference in the productivity of field teams.<\/span>\u00a0<\/span><\/p>

EasyPicky\u00a0introduced a different approach to data capture through\u00a0<\/span>video recognition<\/span><\/b>. Instead of relying on more manual processes\u00a0or a picture-based solution,\u00a0sales\u00a0reps\u00a0simply film the shelf,\u00a0<\/span>allowing the solution to analyze the products automatically\u00a0and instantly<\/span><\/b>.\u00a0On top of that, the app\u00a0was designed to work\u00a0offline,\u00a0<\/span>so\u00a0data can be captured anywhere in the store without connectivity issues.<\/span><\/b>\u00a0<\/span><\/p>

That was a big win for Mondelez Benelux, since\u00a0the\u00a0previous\u00a0system\u00a0required an internet connection,\u00a0which\u00a0frequently\u00a0caused\u00a0friction during store visits.\u00a0Sales reps\u00a0occasionally had to\u00a0leave\u00a0the store to\u00a0get\u00a0a connection and retrieve data before returning to continue their work.\u00a0<\/span>\u00a0<\/span><\/p>

With\u00a0EasyPicky, everything happens directly in\u00a0the\u00a0store, which has significantly simplified the process and improved the overall experience for field teams.\u00a0<\/span>The impact on efficiency was quickly noticeable.<\/span><\/b>\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\u201cWe can win between 20 to 40 minutes thanks to the fact that we can work offline and filming is much easier.\u201d<\/i><\/div>\n\t\t\t\n\t\t\t\t\t\t
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Michele Ruggiere<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
Sales Field Representative<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Adoption in 30 Minutes: An App Teams Actually Use <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Ease of use was another key factor in the\u00a0change of solution and its\u00a0successful rollout. Even the most advanced tools will struggle to deliver value if they are difficult for field teams to adopt.<\/span>\u00a0<\/span><\/p>

In this case, the simplicity of the application made adoption remarkably smooth. Because the process relies on video capture \u2014 something people already do every day with their smartphones \u2014 the learning curve is minimal.\u00a0<\/span>Training\u00a0new users\u00a0turned out to be extremely fast.<\/span><\/b>\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\u201cIn half an hour you can teach users how to work with the app.\u201d<\/i><\/div>\n\t\t\t\n\t\t\t\t\t\t
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Jo Deschuyteneer<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
Commercial Application Manager<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The team started with a pilot involving\u00a05\u00a0field promoters, who tested the application on the biscuits category before expanding further.\u00a0<\/span>The feedback from the field was\u00a0immediately\u00a0positive.\u00a0<\/span><\/b>\u00a0<\/span><\/p>

The simplicity of the tool helped ensure quick adoption in the field, allowing teams to focus on execution rather than learning complex workflows.<\/span>\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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From Data to Action: Improving on-site performance instantly <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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For the Mondelez Benelux team, the real value of retail execution technology lies in what teams can do with the data directly in-store. Perfect execution is a top priority, and having clear, structured insights during a store visit allows field teams to react\u00a0immediately.<\/span>\u00a0<\/span><\/p>

With\u00a0EasyPicky,\u00a0<\/span>sales representatives\u00a0are given recommended\u00a0actions to take<\/span><\/b>\u00a0based on the store data they just collected.\u00a0Instead of simply recording the problem,\u00a0<\/span>they can correct it on the spot, ensuring shelves are\u00a0optimized\u00a0before leaving the store.\u00a0<\/span><\/b>\u00a0<\/span><\/p>

For example, if a product is missing from the shelf, the app can suggest checking the\u00a0store\u00a0inventory or placing an order, enabling the representative to quickly restore availability and avoid lost sales.<\/span>\u00a0<\/span><\/p>

That was a key driver behind the change at Mondelez Benelux:\u00a0<\/span>empowering field teams to not only gather information but\u00a0also\u00a0act on it<\/span><\/b>.\u00a0The speed and efficiency of data collection have also made it possible to\u00a0monitor\u00a0stores much more\u00a0frequently.<\/span>\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\u201cWe're now able to do all this once a month instead of twice a year.\u201d<\/i><\/div>\n\t\t\t\n\t\t\t\t\t\t
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Frederic Pattyn<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
National Field Manager<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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This increased visibility\u00a0<\/span>with reliable and up-to-date data\u00a0<\/span>helps the team\u00a0<\/span>maintain<\/span>\u00a0stronger execution standards across the market.<\/span><\/span>\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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From Field to HQ: How Qualitative Insights Elevated the Entire Organization <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Beyond the field team<\/span>s<\/span>, the data collected through\u00a0<\/span>EasyPicky<\/span>\u00a0also brings significant value to headquarters.\u00a0<\/span><\/span>The information captured in stores is\u00a0<\/span>instantly\u00a0<\/span>integrated into the company\u2019s data\u00a0<\/span>platform<\/span><\/span>, where it is used to generate dashboards for multiple stakeholders.<\/span><\/span>\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\u201cWe're using the data to create dashboards and insights for the category managers, for key account managers, and for management.\u201d<\/i><\/div>\n\t\t\t\n\t\t\t\t\t\t
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Tinne De Wit<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
Digital Transformation and Data Lead<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Reliable shelf data enables these teams to better understand what is happening in stores and\u00a0identify\u00a0both opportunities and challenges\u00a0across stores, regions, and countries. With trusted data readily available, teams spend less time gathering information\u00a0across platforms and stores\u00a0and more time\u00a0<\/span>focusing on strategic actions that can drive revenue and improve performance.<\/span><\/b>\u00a0<\/span><\/p>

The\u00a0high level\u00a0of accuracy provided by the solution plays\u00a0an important role\u00a0in building that trust.\u00a0It\u2019s\u00a0an improvement from their last solution and one of the highest\u00a0rates of recognition\u00a0in the market.<\/span>\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\u201cThe recognition accuracy today is around 98\u201399%, which is amazing.\u201d<\/i><\/div>\n\t\t\t\n\t\t\t\t\t\t
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Andranik Nalbandyan<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
Digital Solution Manager<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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A Year Later: Results Delivered and Market Empowered <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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After one year of deployment,\u00a0<\/span>EasyPicky<\/span>\u00a0has become\u00a0<\/span>an important component<\/span>\u00a0of the retail execution strategy\u00a0<\/span>for Mondelez\u00a0<\/span>Benelux.\u00a0<\/span><\/span>The project has delivered the operational improvements the team initially expected, combining technological innovation with tangible business outcomes.<\/span><\/span><\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\u201cWe are getting all the business benefits that we had on paper a year ago\u201d<\/i><\/div>\n\t\t\t\n\t\t\t\t\t\t
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Andranik Nalbandyan<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
Digital Solution Manager <\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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What started as a regional initiative is now expanding to other markets within the Western Europe cluster, highlighting the value the solution has\u00a0<\/span>delivered. For<\/span>\u00a0the team behind the project, the impact of the solution can be summarized simply.<\/span><\/span>\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\u201cEasyPicky in three words: it\u2019s about efficiency, it\u2019s about growth, and it\u2019s about perfection.\u201d<\/i><\/div>\n\t\t\t\n\t\t\t\t\t\t
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Frederic Pattyn<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
National Field Manager<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\r\n \r\n \"Nestle\u0301 <\/a>\r\n \r\n <\/figure>\r\n \t\t\r\n\t\t
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