{"id":17524,"date":"2025-12-23T14:44:17","date_gmt":"2025-12-23T13:44:17","guid":{"rendered":"https:\/\/easypicky.com\/?p=17524"},"modified":"2025-12-23T21:57:16","modified_gmt":"2025-12-23T20:57:16","slug":"looking-back-2025-and-2026-ambitions-easypickys-founders","status":"publish","type":"post","link":"https:\/\/easypicky.com\/en\/looking-back-2025-and-2026-ambitions-easypickys-founders\/","title":{"rendered":"Looking back at 2025 and the 2026 ambitions of EasyPicky\u2019s founders"},"content":{"rendered":"\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"EasyPicky&#039;s founders 2025 recap\" width=\"1000\" height=\"563\" src=\"https:\/\/www.youtube.com\/embed\/YhGSADLPPE4?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p><em>Joint interview with Marine Bibal &amp; Renaud Pacull<\/em><\/p>\n\n\n\n<p>In 2025, EasyPicky reached a major strategic milestone. What began as a shelf audit solution has evolved into a&nbsp;global, intelligent, and collaborative <strong>Retail Execution platform<\/strong>, now deployed internationally. We sat down with EasyPicky\u2019s founders,&nbsp;<a href=\"https:\/\/www.linkedin.com\/in\/marine-bibal-40a9502a\/\" data-type=\"link\" data-id=\"https:\/\/www.linkedin.com\/in\/marine-bibal-40a9502a\/\">Marine Bibal<\/a>&nbsp;and&nbsp;<a href=\"https:\/\/www.linkedin.com\/in\/renaud-pacull-011a30158\/\">Renaud Pacull<\/a>, to reflect on this pivotal year and share their ambitions for 2026.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">2025: A year of maturity and international scalability<\/h2>\n\n\n\n<p>\u201cWhat had already been part of our DNA truly became our day-to-day reality in 2025,\u201d explains Marine Bibal. EasyPicky now supports multinational clients across Europe, from France to Spain, Belgium, the UK, and Germany, while adapting seamlessly to local market specificities.<\/p>\n\n\n\n<p>One indicator clearly illustrates this success:\u00a0<strong>zero churn<\/strong>.<\/p>\n\n\n\n<p><br>\u201cWe have never lost a single client. Our customers grow with us, and EasyPicky expands within their organizations. That level of trust is incredibly strong,\u201d Marine adds.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">A 360\u00b0 retail execution solution for the entire ecosystem<\/h2>\n\n\n\n<p>For Renaud Pacull, 2025 also marked a deep transformation of the product itself.<br>\u201cEasyPicky is no longer just about collecting data. It\u2019s about empowering everyone involved in retail execution.\u201d<\/p>\n\n\n\n<p>Today, the platform supports:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Field sales teams with prioritized tasks and smart recommendations<\/li>\n\n\n\n<li>Crowdsourcing contributors for exhaustive, 99% accurate data collection<\/li>\n\n\n\n<li>Headquarters and management teams with real-time, granular visibility<\/li>\n<\/ul>\n\n\n\n<p>The objective is clear:&nbsp;<strong>turn data into immediate action<\/strong>, without waiting for delayed reports.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Data that drives action in real time<\/h2>\n\n\n\n<p>EasyPicky consolidates data instantly, even offline, and integrates seamlessly with CRM and SFA tools. \u201cData becomes directly actionable and actively supports Perfect Store Execution,\u201d explains Renaud.<\/p>\n\n\n\n<p>By doing so, EasyPicky breaks down silos and creates a connected ecosystem where insights flow smoothly from store to headquarters.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">2026 ambitions: accelerate, automate, anticipate<\/h2>\n\n\n\n<p>After a year of maturity, EasyPicky is entering a new phase of acceleration.<br>\u201cIn 2026, we will go further with predictive AI, increased automation of field actions, and the integration of new data sources to enrich our insights,\u201d says Renaud.<\/p>\n\n\n\n<p>Marine concludes: \u201cOur ambition for 2026 is audacity, powered by a solution that is more robust, more scalable, and more human than ever.\u201d<\/p>\n\n\n\n<p><strong>2025 laid the foundations.<br>2026 will be the year of acceleration for EasyPicky.<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading has-cyan-bluish-gray-color has-text-color has-link-color wp-elements-dc8230d37c89eaa45fa21a1d68f1b8b6\">FAQ<\/h2>\n\n\n\n<div class=\"wp-block-wpseopress-faq-block-v2 is-layout-flow wp-block-faq-block-v2-is-layout-flow\">\n<details id=\"why-was-2025-a-turning-point-for-easypicky\" class=\"wp-block-details has-cyan-bluish-gray-color has-text-color has-link-color wp-elements-1ec484599f35350b96cd2efcdb07445f is-layout-flow wp-block-details-is-layout-flow\"><summary>Why was 2025 a turning point for EasyPicky?<\/summary>\n<p>2025 marked EasyPicky\u2019s year of maturity. We completed our transformation from a shelf audit tool into a&nbsp;<strong>global, intelligent, and collaborative Retail Execution platform<\/strong>, now deployed internationally. This shift resulted in strong international scalability (Europe, UK, Germany, etc.) and a key indicator of success:&nbsp;<strong>0% churn<\/strong>.<\/p>\n<\/details>\n\n\n\n<details id=\"how-does-easypicky-adapt-to-local-market-specificities\" class=\"wp-block-details has-cyan-bluish-gray-color has-text-color has-link-color wp-elements-eaa4807ab11411831db085b2ad9338ba is-layout-flow wp-block-details-is-layout-flow\"><summary>How does EasyPicky adapt to local market specificities?<\/summary>\n<p>EasyPicky is built to be&nbsp;<strong>modular and flexible<\/strong>. It integrates local constraints, business processes, store formats, and market expectations, while ensuring a unified and consistent user experience across all countries.<\/p>\n<\/details>\n\n\n\n<details id=\"what-truly-differentiates-easypicky-from-other-retail-execution-solutions\" class=\"wp-block-details has-cyan-bluish-gray-color has-text-color has-link-color wp-elements-5154bd6b27bd9c667fe11d551f49031b is-layout-flow wp-block-details-is-layout-flow\"><summary>What truly differentiates EasyPicky from other Retail Execution solutions?<\/summary>\n<p>Unlike traditional tools, EasyPicky goes far beyond data collection. It is a&nbsp;<strong>360\u00b0 action-driven platform<\/strong>&nbsp;that:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Delivers real-time, actionable data, even offline, with seamless CRM and SFA integration<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Prioritizes field actions with smart, AI-powered recommendations<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ensures&nbsp;<strong>99% data accuracy<\/strong>&nbsp;through a hybrid model (field teams + crowdsourcing)<\/li>\n<\/ul>\n<\/details>\n\n\n\n<details id=\"how-does-easypicky-turn-data-into-concrete-actions\" class=\"wp-block-details has-cyan-bluish-gray-color has-text-color has-link-color wp-elements-cd0b737cb2bbf54cea91692ed392fbdb is-layout-flow wp-block-details-is-layout-flow\"><summary>How does EasyPicky turn data into concrete actions?<\/summary>\n<p>Data is centralized and synchronized in real time, including offline. It is accessible to all stakeholders, field teams, HQ, and partners, enabling faster decision-making, fewer silos, and continuous progress toward&nbsp;<strong>Perfect Store Execution<\/strong>.<\/p>\n<\/details>\n\n\n\n<details id=\"how-do-you-explain-a-0-churn-rate\" class=\"wp-block-details has-cyan-bluish-gray-color has-text-color has-link-color wp-elements-ca00112dbb6a7cc3316d9bbc577bddb4 is-layout-flow wp-block-details-is-layout-flow\"><summary>How do you explain a 0% churn rate?<\/summary>\n<p>This reflects the&nbsp;<strong>trust of our clients<\/strong>. We grow alongside them, adapting EasyPicky to their evolving needs and international expansion. This long-term partnership approach naturally drives loyalty and sustained value creation.<\/p>\n\n\n\n<p><\/p>\n<\/details>\n\n\n\n<details id=\"what-are-easypickys-key-ambitions-for-2026\" class=\"wp-block-details has-cyan-bluish-gray-color has-text-color has-link-color wp-elements-87bebf5de613e11877fd77107456b918 is-layout-flow wp-block-details-is-layout-flow\"><summary>What are EasyPicky\u2019s key ambitions for 2026?<\/summary>\n<p>2026 will be the year of acceleration, focused on three priorities:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Predictive AI<\/strong>&nbsp;to anticipate trends and recommend proactive actions<\/li>\n\n\n\n<li><strong>Advanced automation<\/strong>&nbsp;to reduce manual tasks for field teams<\/li>\n\n\n\n<li><strong>A more human approach<\/strong>, with stronger training, support, and user-centric design<\/li>\n<\/ul>\n\n\n\n<p><strong>Our vision:<\/strong>&nbsp;high-performance technology that truly empowers retail teams, not replaces them.<\/p>\n<\/details>\n<script type=\"application\/ld+json\">{\"@context\":\"https:\/\/schema.org\",\"@type\":\"FAQPage\",\"url\":\"https:\/\/easypicky.com\/en\/looking-back-2025-and-2026-ambitions-easypickys-founders\/\",\"@id\":\"https:\/\/easypicky.com\/en\/looking-back-2025-and-2026-ambitions-easypickys-founders\/\",\"mainEntity\":[{\"@type\":\"Question\",\"url\":\"https:\/\/easypicky.com\/en\/looking-back-2025-and-2026-ambitions-easypickys-founders\/#why-was-2025-a-turning-point-for-easypicky\",\"name\":\"Why was 2025 a turning point for EasyPicky?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"&lt;p>2025 marked EasyPicky\u2019s year of maturity. We completed our transformation from a shelf audit tool into a&nbsp;&lt;strong>global, intelligent, and collaborative Retail Execution platform&lt;\/strong>, now deployed internationally. This shift resulted in strong international scalability (Europe, UK, Germany, etc.) and a key indicator of success:&nbsp;&lt;strong>0% churn&lt;\/strong>.&lt;\/p>\"}},{\"@type\":\"Question\",\"url\":\"https:\/\/easypicky.com\/en\/looking-back-2025-and-2026-ambitions-easypickys-founders\/#how-does-easypicky-adapt-to-local-market-specificities\",\"name\":\"How does EasyPicky adapt to local market specificities?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"&lt;p>EasyPicky is built to be&nbsp;&lt;strong>modular and flexible&lt;\/strong>. It integrates local constraints, business processes, store formats, and market expectations, while ensuring a unified and consistent user experience across all countries.&lt;\/p>\"}},{\"@type\":\"Question\",\"url\":\"https:\/\/easypicky.com\/en\/looking-back-2025-and-2026-ambitions-easypickys-founders\/#what-truly-differentiates-easypicky-from-other-retail-execution-solutions\",\"name\":\"What truly differentiates EasyPicky from other Retail Execution solutions?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"&lt;p>Unlike traditional tools, EasyPicky goes far beyond data collection. It is a&nbsp;&lt;strong>360\u00b0 action-driven platform&lt;\/strong>&nbsp;that:&lt;\/p>&lt;ul class=\\\"wp-block-list\\\">&lt;!-- wp:list-item -->\\n&lt;li>Delivers real-time, actionable data, even offline, with seamless CRM and SFA integration&lt;\/li>\\n&lt;!-- \/wp:list-item -->&lt;\/ul>&lt;ul class=\\\"wp-block-list\\\">&lt;!-- wp:list-item -->\\n&lt;li>Prioritizes field actions with smart, AI-powered recommendations&lt;\/li>\\n&lt;!-- \/wp:list-item -->&lt;\/ul>&lt;ul class=\\\"wp-block-list\\\">&lt;!-- wp:list-item -->\\n&lt;li>Ensures&nbsp;&lt;strong>99% data accuracy&lt;\/strong>&nbsp;through a hybrid model (field teams + crowdsourcing)&lt;\/li>\\n&lt;!-- \/wp:list-item -->&lt;\/ul>\"}},{\"@type\":\"Question\",\"url\":\"https:\/\/easypicky.com\/en\/looking-back-2025-and-2026-ambitions-easypickys-founders\/#how-does-easypicky-turn-data-into-concrete-actions\",\"name\":\"How does EasyPicky turn data into concrete actions?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"&lt;p>Data is centralized and synchronized in real time, including offline. It is accessible to all stakeholders, field teams, HQ, and partners, enabling faster decision-making, fewer silos, and continuous progress toward&nbsp;&lt;strong>Perfect Store Execution&lt;\/strong>.&lt;\/p>\"}},{\"@type\":\"Question\",\"url\":\"https:\/\/easypicky.com\/en\/looking-back-2025-and-2026-ambitions-easypickys-founders\/#how-do-you-explain-a-0-churn-rate\",\"name\":\"How do you explain a 0% churn rate?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"&lt;p>This reflects the&nbsp;&lt;strong>trust of our clients&lt;\/strong>. We grow alongside them, adapting EasyPicky to their evolving needs and international expansion. 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What began as a shelf audit [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":17537,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"none","_seopress_titles_title":"Looking back at 2025 and the 2026 ambitions of EasyPicky\u2019s founders","_seopress_titles_desc":"In this interview, EasyPicky\u2019s founders Marine Bibal and Renaud Pacull look back at 2025, a key turning point for EasyPicky.","_seopress_robots_index":"","content-type":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-17524","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-data"],"_links":{"self":[{"href":"https:\/\/easypicky.com\/en\/wp-json\/wp\/v2\/posts\/17524","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/easypicky.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/easypicky.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/easypicky.com\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/easypicky.com\/en\/wp-json\/wp\/v2\/comments?post=17524"}],"version-history":[{"count":32,"href":"https:\/\/easypicky.com\/en\/wp-json\/wp\/v2\/posts\/17524\/revisions"}],"predecessor-version":[{"id":17578,"href":"https:\/\/easypicky.com\/en\/wp-json\/wp\/v2\/posts\/17524\/revisions\/17578"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/easypicky.com\/en\/wp-json\/wp\/v2\/media\/17537"}],"wp:attachment":[{"href":"https:\/\/easypicky.com\/en\/wp-json\/wp\/v2\/media?parent=17524"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/easypicky.com\/en\/wp-json\/wp\/v2\/categories?post=17524"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/easypicky.com\/en\/wp-json\/wp\/v2\/tags?post=17524"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}