{"id":16893,"date":"2025-10-23T09:25:31","date_gmt":"2025-10-23T07:25:31","guid":{"rendered":"https:\/\/easypicky.com\/?p=16893"},"modified":"2025-11-26T11:27:36","modified_gmt":"2025-11-26T10:27:36","slug":"eckes-granini-and-easypicky-innovation-driving-commercial-performance","status":"publish","type":"post","link":"https:\/\/easypicky.com\/en\/eckes-granini-and-easypicky-innovation-driving-commercial-performance\/","title":{"rendered":"Eckes-Granini and EasyPicky: Innovation driving commercial performance"},"content":{"rendered":"\t\t
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Innovate to perform better<\/h2>

In a constantly evolving commercial environment, Eckes-Granini the leader in premium fruit juices<\/a>, decided to rethink its ways of working to strengthen the performance of its sales force.
The goal: to automate low-value tasks and free up time for sales, customer relationships, and strategy.<\/p>

At Eckes-Granini, innovation isn\u2019t just a slogan, it\u2019s a true driver of transformation.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\"One of Eckes-Granini\u2019s core values is innovation, both in our products and in the way we work.\"<\/div>\n\t\t\t\n\t\t\t\t\t\t
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Guillaume Collet<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
Sales Director, Eckes-Granini<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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It was therefore only natural that Eckes-Granini turned to EasyPicky, a technological solution aligned with its vision: making teams more efficient, autonomous, and better connected to their commercial priorities.
The company was looking for a tool that could simplify shelf audits, ensure data reliability, and speed up decision-making in the field, without complicating the teams\u2019 daily work.<\/p>

EasyPicky <\/strong>quickly proved to be the obvious choice: a solution that is simple to deploy, agile, and designed specifically to meet field teams\u2019 needs.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\"When we discovered EasyPicky, it was immediately clear to us: this was the solution.\"<\/div>\n\t\t\t\n\t\t\t\t\t\t
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Margot Brochet<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
National Sales Director, Eckes-Granini<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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EasyPicky: Technological Innovation at the Service of the Field<\/h2>

The shelf audit phase is crucial but has historically been time-consuming for sales teams. With EasyPicky, this step has been revolutionized through video and artificial intelligence. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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In just a few weeks, the solution was integrated into Eckes-Granini\u2019s new CRM<\/strong>, enabling instant data capture and seamless synchronization between tools.
The result: faster, more reliable, and smoother field execution<\/strong>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\"Our Sales Reps open their CRM on their phones, record with EasyPicky, validate the entries, and everything is immediately synced back into the CRM.\"<\/div>\n\t\t\t\n\t\t\t\t\t\t
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Emmanuel Douzami<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
Sales Development Manager, Eckes-Granini<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Data: A driver of decisions and performance<\/h2>

In retail, real-time data <\/strong>has become a strategic asset.
Thanks to EasyPicky, Eckes-Granini teams now have access to instant, comprehensive, and actionable data<\/strong> directly from the field.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\"Time spent in-store is now time for selling, not for auditing. Thanks to this tool, we get real-time data. And data is the lifeblood of business.\"<\/div>\n\t\t\t\n\t\t\t\t\t\t
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R\u00e9my Guilbert<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
Regional Manager, Eckes-Granini<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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This information allows teams to track KPIs<\/strong>, identify growth levers, and base commercial decisions on tangible facts.
Technological innovation thus becomes a true driver of operational performance<\/strong>.<\/p>

A collective project that unites and transforms<\/h2>

The integration of EasyPicky didn\u2019t just modernize processes\u2014it brought the entire team together around a unifying project.
Training, support, user feedback\u2026 every step strengthened cohesion and buy-in for the change.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\"Other suppliers are envious of what we\u2019ve achieved. We\u2019re ahead of the game.\"<\/div>\n\t\t\t\n\t\t\t\t\t\t
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\n\t\t\t\t\t\t\t\"Nicolas\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t
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Nicolas Briois<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
Sales Representative, Eckes-Granini<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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In just three months, Eckes-Granini successfully carried out a major digital transformation<\/strong>, becoming a model of commercial efficiency<\/strong> within its group.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Innovation: a sustainable lever for business performance<\/h2>

With EasyPicky, Eckes-Granini shows that innovation is not an end in itself, but a way to empower people and boost performance. By simplifying shelf audits, ensuring reliable data, and freeing up valuable time, the solution has allowed field teams to refocus on their core mission: selling and creating value<\/strong>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\"Today, we can say that we\u2019ve succeeded, and we\u2019re proud of it.\"<\/div>\n\t\t\t\n\t\t\t\t\t\t
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\n\t\t\t\t\t\t\t\"Margot\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t
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Margot Brochet<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
National Sales Director, Eckes-Granini<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tFind out more about the EasyPicky solution<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

https:\/\/youtu.be\/mZOkioNtfLU Innovate to perform better In a constantly evolving commercial environment, Eckes-Granini the leader in premium fruit juices, decided to rethink its […]<\/p>\n","protected":false},"author":4,"featured_media":16834,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"none","_seopress_titles_title":"Eckes-Granini et EasyPicky : L\u2019innovation au service de la performance commerciale","_seopress_titles_desc":"D\u00e9couvrez comment Eckes-Granini a transform\u00e9 sa force de vente gr\u00e2ce \u00e0 EasyPicky. Une innovation simple et performante qui a r\u00e9volutionn\u00e9 le relev\u00e9 lin\u00e9aire et la performance commerciale.","_seopress_robots_index":"","content-type":"","footnotes":""},"categories":[1,54],"tags":[],"class_list":["post-16893","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-data","category-success-stories-en"],"_links":{"self":[{"href":"https:\/\/easypicky.com\/en\/wp-json\/wp\/v2\/posts\/16893","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/easypicky.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/easypicky.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/easypicky.com\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/easypicky.com\/en\/wp-json\/wp\/v2\/comments?post=16893"}],"version-history":[{"count":23,"href":"https:\/\/easypicky.com\/en\/wp-json\/wp\/v2\/posts\/16893\/revisions"}],"predecessor-version":[{"id":17284,"href":"https:\/\/easypicky.com\/en\/wp-json\/wp\/v2\/posts\/16893\/revisions\/17284"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/easypicky.com\/en\/wp-json\/wp\/v2\/media\/16834"}],"wp:attachment":[{"href":"https:\/\/easypicky.com\/en\/wp-json\/wp\/v2\/media?parent=16893"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/easypicky.com\/en\/wp-json\/wp\/v2\/categories?post=16893"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/easypicky.com\/en\/wp-json\/wp\/v2\/tags?post=16893"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}