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	<title>EasyPicky</title>
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	<description>Our expertise: the shelf audit</description>
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		<title>Bridging the Gap Between Strategy &#038; Field Execution: Roundtable with Mondelez &#038; Lactalis</title>
		<link>https://easypicky.com/en/bridging-the-gap-strategy-execution/</link>
		
		<dc:creator><![CDATA[EasyPicky]]></dc:creator>
		<pubDate>Tue, 07 Jul 2026 12:21:58 +0000</pubDate>
				<category><![CDATA[Data]]></category>
		<guid isPermaLink="false">https://easypicky.com/?p=23456</guid>

					<description><![CDATA[Strategy in retail is shaped by national trends and category priorities, but its impact is ultimately decided in the reality of each store. Execution [&#8230;]]]></description>
		
		
		
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		<title>Field Data as a Driver of Commercial Performance &#8211; The Example of Mars</title>
		<link>https://easypicky.com/en/commercial-performance-mars/</link>
		
		<dc:creator><![CDATA[EasyPicky]]></dc:creator>
		<pubDate>Tue, 23 Jun 2026 16:08:46 +0000</pubDate>
				<category><![CDATA[Data]]></category>
		<guid isPermaLink="false">https://easypicky.com/?p=23165</guid>

					<description><![CDATA[In today’s retail environment, field data has become one of the most decisive levers for commercial performance. Brands that outperform are those [&#8230;]]]></description>
		
		
		
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		<item>
		<title>Why Data Integration Is Now the Core of Retail Strategy </title>
		<link>https://easypicky.com/en/data-integration/</link>
		
		<dc:creator><![CDATA[EasyPicky]]></dc:creator>
		<pubDate>Mon, 15 Jun 2026 14:05:50 +0000</pubDate>
				<category><![CDATA[Data]]></category>
		<guid isPermaLink="false">https://easypicky.com/?p=23130</guid>

					<description><![CDATA[Retailers and FMCG manufacturers have never had access to so much data, field visits, retailer portals, CRM systems, e‑commerce analytics, supply chain signals, and competitive intelligence. [&#8230;]]]></description>
		
		
		
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		<title>Why Mondelez Benelux Transitioned to EasyPicky &#038; How It Unlocked Faster, Smarter Store Execution</title>
		<link>https://easypicky.com/en/mondelez-benelux-unlocked-faster-smarter-store-execution/</link>
		
		<dc:creator><![CDATA[EasyPicky]]></dc:creator>
		<pubDate>Tue, 31 Mar 2026 10:53:01 +0000</pubDate>
				<category><![CDATA[Success stories]]></category>
		<guid isPermaLink="false">https://easypicky.com/?p=18036</guid>

					<description><![CDATA[In the highly competitive FMCG environment, retail execution is decisive in driving performance in store. For Mondelez Benelux, the challenge wasn’t starting from scratch but replacing their current tool with a [&#8230;]]]></description>
		
		
		
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		<title>How EasyPicky Helps Retail Brands Maximize ROI from Store Execution</title>
		<link>https://easypicky.com/en/maximizing-roi-retail-execution/</link>
		
		<dc:creator><![CDATA[EasyPicky]]></dc:creator>
		<pubDate>Mon, 23 Mar 2026 12:33:35 +0000</pubDate>
				<category><![CDATA[Data]]></category>
		<category><![CDATA[ROI]]></category>
		<category><![CDATA[Store Data]]></category>
		<category><![CDATA[Store Execution]]></category>
		<guid isPermaLink="false">https://easypicky.com/?p=17965</guid>

					<description><![CDATA[Why does ROI Matters in Retail Execution?​ Retail brands rely heavily on their field sales and merchandising teams to ensure strong in-store execution. From [&#8230;]]]></description>
		
		
		
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		<item>
		<title>Olivier Dauvers tests EasyPicky : when AI transforms shelf audits</title>
		<link>https://easypicky.com/en/olivier-dauvers-tests-easypicky/</link>
		
		<dc:creator><![CDATA[EasyPicky]]></dc:creator>
		<pubDate>Wed, 25 Feb 2026 13:09:01 +0000</pubDate>
				<category><![CDATA[Data]]></category>
		<category><![CDATA[Shelf audit]]></category>
		<guid isPermaLink="false">https://easypicky.com/?p=17934</guid>

					<description><![CDATA[While shooting at an Auchan store in Taverny, retail specialist Olivier Dauvers tested the EasyPicky solution in real-world conditions. The goal: check [&#8230;]]]></description>
		
		
		
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		<item>
		<title>Retail trends 2026 for brands displayed in physical stores</title>
		<link>https://easypicky.com/en/retail-trends-2026/</link>
		
		<dc:creator><![CDATA[EasyPicky]]></dc:creator>
		<pubDate>Fri, 30 Jan 2026 12:19:37 +0000</pubDate>
				<category><![CDATA[Data]]></category>
		<category><![CDATA[Tendance retail]]></category>
		<guid isPermaLink="false">https://easypicky.com/?p=17621</guid>

					<description><![CDATA[Retail trends 2026 for brands displayed in physical stores Retail trends 2026 for brands displayed in physical stores reflect a deep shift [&#8230;]]]></description>
		
		
		
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		<title>Looking back at 2025 and the 2026 ambitions of EasyPicky’s founders</title>
		<link>https://easypicky.com/en/looking-back-2025-and-2026-ambitions-easypickys-founders/</link>
		
		<dc:creator><![CDATA[Elodie Mason]]></dc:creator>
		<pubDate>Tue, 23 Dec 2025 13:44:17 +0000</pubDate>
				<category><![CDATA[Data]]></category>
		<guid isPermaLink="false">https://easypicky.com/?p=17524</guid>

					<description><![CDATA[Joint interview with Marine Bibal &#38; Renaud Pacull In 2025, EasyPicky reached a major strategic milestone. What began as a shelf audit [&#8230;]]]></description>
		
		
		
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		<title>How EasyPicky adapted to the German market: tailor-made deployment at Nestlé Germany</title>
		<link>https://easypicky.com/en/easypicky-adapted-german-market-tailor-made-deployment-nestle-germany/</link>
		
		<dc:creator><![CDATA[EasyPicky]]></dc:creator>
		<pubDate>Wed, 03 Dec 2025 17:18:05 +0000</pubDate>
				<category><![CDATA[Success stories]]></category>
		<guid isPermaLink="false">https://easypicky.com/?p=17371</guid>

					<description><![CDATA[https://youtu.be/BMx2GvTn7b4?si=AiYnsgSJriKV3zxR When Nestlé Germany set out to modernize its approach to shelf audits, one thing quickly became clear: they needed a solution [&#8230;]]]></description>
		
		
		
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		<title>Sales force tools for commercial efficiency</title>
		<link>https://easypicky.com/en/sales-force-tools/</link>
		
		<dc:creator><![CDATA[Elodie Mason]]></dc:creator>
		<pubDate>Thu, 27 Nov 2025 17:27:57 +0000</pubDate>
				<category><![CDATA[Data]]></category>
		<category><![CDATA[Digital transformation]]></category>
		<category><![CDATA[Retail trends]]></category>
		<guid isPermaLink="false">https://easypicky.com/?p=17293</guid>

					<description><![CDATA[Summary Sales Force Tools In a market where sales are evolving rapidly, dedicated sales force tools have become essential for helping businesses [&#8230;]]]></description>
		
		
		
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