{"id":7,"name":"Cl\u00e9mence Ferrara","url":"","description":"Cl\u00e9mence Ferrara is Marketing Manager at EasyPicky, where she works at the intersection of marketing, retail innovation and technology. Always on the lookout for emerging trends, she has a particular interest in the new tools, data-driven approaches and technologies that are reshaping in-store execution and the way FMCG brands manage retail performance. She closely follows developments in retail, AI and field operations, with a focus on understanding how innovation can translate into more efficient processes and better decision-making for commercial and marketing teams. Through her articles, she shares practical insights on retail execution, marketing strategy, technology and the evolving challenges faced by FMCG brands.","link":"https:\/\/easypicky.com\/de\/author\/clemence-ferrara\/","slug":"clemence-ferrara","avatar_urls":{"24":"https:\/\/easypicky.com\/wp-content\/uploads\/2026\/10\/cropped-Clemence-Ferrara-EasyPicky-24x24.webp","48":"https:\/\/easypicky.com\/wp-content\/uploads\/2026\/10\/cropped-Clemence-Ferrara-EasyPicky-48x48.webp","96":"https:\/\/easypicky.com\/wp-content\/uploads\/2026\/10\/cropped-Clemence-Ferrara-EasyPicky-96x96.webp"},"meta":[],"acf":[],"simple_local_avatar":{"media_id":31742,"full":"https:\/\/easypicky.com\/wp-content\/uploads\/2026\/10\/cropped-Clemence-Ferrara-EasyPicky.webp","blog_id":1,"192":"https:\/\/easypicky.com\/wp-content\/uploads\/2026\/10\/cropped-Clemence-Ferrara-EasyPicky-192x192.webp","96":"https:\/\/easypicky.com\/wp-content\/uploads\/2026\/10\/cropped-Clemence-Ferrara-EasyPicky-96x96.webp","24":"https:\/\/easypicky.com\/wp-content\/uploads\/2026\/10\/cropped-Clemence-Ferrara-EasyPicky-24x24.webp","48":"https:\/\/easypicky.com\/wp-content\/uploads\/2026\/10\/cropped-Clemence-Ferrara-EasyPicky-48x48.webp"},"elementor_introduction":"","_links":{"self":[{"href":"https:\/\/easypicky.com\/de\/wp-json\/wp\/v2\/users\/7","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/easypicky.com\/de\/wp-json\/wp\/v2\/users"}]}}