{"id":17470,"date":"2025-12-03T18:18:05","date_gmt":"2025-12-03T17:18:05","guid":{"rendered":"https:\/\/easypicky.com\/wie-easypicky-sich-an-den-deutschen-markt-anpasste-massgeschneiderte-implementierung-bei-nestle-deutschland\/"},"modified":"2025-12-04T12:54:45","modified_gmt":"2025-12-04T11:54:45","slug":"wie-easypicky-sich-an-den-deutschen-markt-anpasste-massgeschneiderte-implementierung-bei-nestle-deutschland","status":"publish","type":"post","link":"https:\/\/easypicky.com\/de\/wie-easypicky-sich-an-den-deutschen-markt-anpasste-massgeschneiderte-implementierung-bei-nestle-deutschland\/","title":{"rendered":"Wie EasyPicky sich an den deutschen Markt anpasste: ma\u00dfgeschneiderte Implementierung bei Nestl\u00e9 Deutschland"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"17470\" class=\"elementor elementor-17470 elementor-17371\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-99cd827 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-glass-effect-no exad-sticky-section-no\" data-id=\"99cd827\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-aba1af7 exad-glass-effect-no exad-sticky-section-no\" data-id=\"aba1af7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-605eded exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-video\" data-id=\"605eded\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/youtu.be\\\/cVhOGbktjq0&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f44ce04 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-glass-effect-no exad-sticky-section-no\" data-id=\"f44ce04\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1d54ba20 exad-glass-effect-no exad-sticky-section-no\" data-id=\"1d54ba20\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-31443e71 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"31443e71\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Als Nestl\u00e9 Deutschland daran ging, seinen Ansatz f\u00fcr Regal\u00fcberpr\u00fcfungen zu modernisieren, wurde schnell klar: Es wurde eine L\u00f6sung ben\u00f6tigt, die nicht nur die Effizienz im Au\u00dfendienst steigern konnte, <strong>sondern sich auch an die Besonderheiten eines neuen Marktes anpasste<\/strong>.<\/p>\n<p>EasyPicky war bereits erfolgreich bei <strong>Nestl\u00e9 France<\/strong> im Einsatz, innerhalb derselben globalen Organisation. Doch ein anderes Land bedeutet andere Ladenformate, andere Arbeitsabl\u00e4ufe und einzigartige Handelsgewohnheiten. Die Herausforderung bestand darin, diesen Erfolg zu wiederholen und die L\u00f6sung gleichzeitig an die <strong>Anforderungen des deutschen Einzelhandels anzupassen<\/strong>. <\/p>\n<p>Der \u00dcbergang wurde mit bemerkenswerter Effizienz gesteuert, was ein reibungsloses Change-Management und eine starke Nutzerakzeptanz sicherstellte. EasyPicky erwies sich schnell als die perfekte L\u00f6sung: flexibel, intuitiv und leicht an lokale Bed\u00fcrfnisse anpassbar. <\/p>\n<h2 class=\"wp-block-heading\">Flexibilit\u00e4t zuerst: eine leicht skalierbare L\u00f6sung, die f\u00fcr die lokale Anpassung entwickelt wurde<\/h2>\n<p>Eine der aussagekr\u00e4ftigsten Aussagen aus dem Interview bringt es perfekt auf den Punkt:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-77e6622 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-testimonial\" data-id=\"77e6622\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"testimonial.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-testimonial-wrapper\">\n\t\t\t\t\t\t\t<div class=\"elementor-testimonial-content\">\"EasyPicky ist sehr flexibel und anpassungsf\u00e4hig, daher war es sehr einfach, es an die Bed\u00fcrfnisse des deutschen Einzelhandels und unsere lokalen Besonderheiten anzupassen.\"<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-testimonial-meta elementor-has-image elementor-testimonial-image-position-aside\">\n\t\t\t\t<div class=\"elementor-testimonial-meta-inner\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial-image\">\n\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"5776\" height=\"4336\" src=\"https:\/\/easypicky.com\/wp-content\/uploads\/2025\/12\/Thomas-Langefled-Project-Manager-at-Nestle-Germany.webp\" class=\"attachment-full size-full wp-image-17400\" alt=\"Thomas Langefled, Project Manager at Nestle\u0301 Germany\" srcset=\"https:\/\/easypicky.com\/wp-content\/uploads\/2025\/12\/Thomas-Langefled-Project-Manager-at-Nestle-Germany.webp?w=5776 5776w, https:\/\/easypicky.com\/wp-content\/uploads\/2025\/12\/Thomas-Langefled-Project-Manager-at-Nestle-Germany.webp?w=300 300w, https:\/\/easypicky.com\/wp-content\/uploads\/2025\/12\/Thomas-Langefled-Project-Manager-at-Nestle-Germany.webp?w=1024 1024w, https:\/\/easypicky.com\/wp-content\/uploads\/2025\/12\/Thomas-Langefled-Project-Manager-at-Nestle-Germany.webp?w=768 768w, https:\/\/easypicky.com\/wp-content\/uploads\/2025\/12\/Thomas-Langefled-Project-Manager-at-Nestle-Germany.webp?w=1536 1536w, https:\/\/easypicky.com\/wp-content\/uploads\/2025\/12\/Thomas-Langefled-Project-Manager-at-Nestle-Germany.webp?w=2048 2048w, https:\/\/easypicky.com\/wp-content\/uploads\/2025\/12\/Thomas-Langefled-Project-Manager-at-Nestle-Germany.webp?w=650 650w\" sizes=\"(max-width: 5776px) 100vw, 5776px\" \/>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial-details\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial-name\">Thomas Langefeld<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial-job\">Projektmanager, Nestl\u00e9 Deutschland<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-add4630 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"add4630\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Obwohl Nestl\u00e9 Deutschland das <a href=\"https:\/\/easypicky.com\/de\/nestle-easypicky\/\">Tool bereits in France<\/a> im Einsatz gesehen hatte, erforderte die lokale Implementierung sorgf\u00e4ltige Anpassungen, um den Gegebenheiten des deutschen Marktes gerecht zu werden \u2013 von Ladenlayouts \u00fcber Datenstrukturen bis hin zu internen Prozessen.<\/p>\n<p>Dank der konfigurierbaren Architektur von EasyPicky und der engen Zusammenarbeit beider Teams wurde die L\u00f6sung schnell an die deutsche Handelsumgebung angepasst, was einen reibungslosen landesweiten Rollout erm\u00f6glichte.<\/p>\n<h2 class=\"wp-block-heading\">Behebung eines kritischen Pain Points: zeitaufw\u00e4ndige Regal\u00fcberpr\u00fcfungen<\/h2>\n<p>Bevor EasyPicky im Einsatz war, standen die Au\u00dfendienstteams vor einer wohlbekannten Herausforderung:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a078533 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-testimonial\" data-id=\"a078533\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"testimonial.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-testimonial-wrapper\">\n\t\t\t\t\t\t\t<div class=\"elementor-testimonial-content\">\"Wir haben in jedem Gesch\u00e4ft Hunderte von Produkten und suchten nach einer L\u00f6sung, um die zeitaufw\u00e4ndige \u00dcberpr\u00fcfung der Distribution effizienter und h\u00e4ufiger durchzuf\u00fchren.\"<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-testimonial-meta elementor-has-image elementor-testimonial-image-position-aside\">\n\t\t\t\t<div class=\"elementor-testimonial-meta-inner\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial-image\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"2600\" height=\"2724\" src=\"https:\/\/easypicky.com\/wp-content\/uploads\/2025\/12\/Jens-Thoms-Field-Sales-Group-Director-at-Nestle-e1764778867980.webp\" class=\"attachment-full size-full wp-image-17404\" alt=\"Jens Thoms, Field Sales Group Director at Nestle\u0301 Germany\" srcset=\"https:\/\/easypicky.com\/wp-content\/uploads\/2025\/12\/Jens-Thoms-Field-Sales-Group-Director-at-Nestle-e1764778867980.webp?w=2600 2600w, https:\/\/easypicky.com\/wp-content\/uploads\/2025\/12\/Jens-Thoms-Field-Sales-Group-Director-at-Nestle-e1764778867980.webp?w=286 286w, https:\/\/easypicky.com\/wp-content\/uploads\/2025\/12\/Jens-Thoms-Field-Sales-Group-Director-at-Nestle-e1764778867980.webp?w=977 977w, https:\/\/easypicky.com\/wp-content\/uploads\/2025\/12\/Jens-Thoms-Field-Sales-Group-Director-at-Nestle-e1764778867980.webp?w=768 768w, https:\/\/easypicky.com\/wp-content\/uploads\/2025\/12\/Jens-Thoms-Field-Sales-Group-Director-at-Nestle-e1764778867980.webp?w=1466 1466w, https:\/\/easypicky.com\/wp-content\/uploads\/2025\/12\/Jens-Thoms-Field-Sales-Group-Director-at-Nestle-e1764778867980.webp?w=1955 1955w, https:\/\/easypicky.com\/wp-content\/uploads\/2025\/12\/Jens-Thoms-Field-Sales-Group-Director-at-Nestle-e1764778867980.webp?w=620 620w\" sizes=\"(max-width: 2600px) 100vw, 2600px\" \/>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial-details\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial-name\">Jens Thoms<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial-job\">Leiter der Field-Sales-Gruppe, Nestl\u00e9 Deutschland<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-530c4cc exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"530c4cc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Mit Hunderten von zu pr\u00fcfenden SKUs nahmen manuelle Audits viel Zeit in Anspruch und schr\u00e4nkten die H\u00e4ufigkeit der Store-Besuche ein. EasyPicky automatisierte diesen Prozess vollst\u00e4ndig und lieferte in Echtzeit Einblicke in die Regale anhand eines einfachen Videoscans. So erhielten die Au\u00dfendienstmitarbeiter eine klare, umfassende \u00dcbersicht \u00fcber die Store-Performance sowie unmittelbare Handlungsempfehlungen im Gesch\u00e4ft \u2013 und die Manager in der Zentrale klare, umsetzbare Daten. <\/p>\n<h2 class=\"wp-block-heading\">Ein einfaches, intuitives Tool, das von den Au\u00dfendienstteams schnell \u00fcbernommen wurde<\/h2>\n<p>Nestl\u00e9 betonte au\u00dferdem, wie benutzerfreundlich das Tool ist:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e899a63 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-testimonial\" data-id=\"e899a63\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"testimonial.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-testimonial-wrapper\">\n\t\t\t\t\t\t\t<div class=\"elementor-testimonial-content\">\"EasyPicky ist leicht zu erlernen und sehr intuitiv.\"<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-testimonial-meta elementor-has-image elementor-testimonial-image-position-aside\">\n\t\t\t\t<div class=\"elementor-testimonial-meta-inner\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial-image\">\n\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"5776\" height=\"4336\" src=\"https:\/\/easypicky.com\/wp-content\/uploads\/2025\/12\/Thomas-Langefled-Project-Manager-at-Nestle-Germany.webp\" class=\"attachment-full size-full wp-image-17400\" alt=\"Thomas Langefled, Project Manager at Nestle\u0301 Germany\" srcset=\"https:\/\/easypicky.com\/wp-content\/uploads\/2025\/12\/Thomas-Langefled-Project-Manager-at-Nestle-Germany.webp?w=5776 5776w, https:\/\/easypicky.com\/wp-content\/uploads\/2025\/12\/Thomas-Langefled-Project-Manager-at-Nestle-Germany.webp?w=300 300w, https:\/\/easypicky.com\/wp-content\/uploads\/2025\/12\/Thomas-Langefled-Project-Manager-at-Nestle-Germany.webp?w=1024 1024w, https:\/\/easypicky.com\/wp-content\/uploads\/2025\/12\/Thomas-Langefled-Project-Manager-at-Nestle-Germany.webp?w=768 768w, https:\/\/easypicky.com\/wp-content\/uploads\/2025\/12\/Thomas-Langefled-Project-Manager-at-Nestle-Germany.webp?w=1536 1536w, https:\/\/easypicky.com\/wp-content\/uploads\/2025\/12\/Thomas-Langefled-Project-Manager-at-Nestle-Germany.webp?w=2048 2048w, https:\/\/easypicky.com\/wp-content\/uploads\/2025\/12\/Thomas-Langefled-Project-Manager-at-Nestle-Germany.webp?w=650 650w\" sizes=\"(max-width: 5776px) 100vw, 5776px\" \/>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial-details\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial-name\">Thomas Langefeld<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial-job\">Projektmanager, Nestl\u00e9 Deutschland<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-38811ea exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"38811ea\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Schulungen in Kleingruppen beschleunigten den Lernprozess und st\u00e4rkten das Vertrauen. In Kombination mit der intuitiven Benutzeroberfl\u00e4che der Plattform f\u00fchrte dieser Ansatz zu \u00e4u\u00dferst positivem Feedback der Nutzer. <\/p><h2 class=\"wp-block-heading\">H\u00f6here Effizienz: mehr Zeit f\u00fcr wertsch\u00f6pfende Aktivit\u00e4ten<\/h2><p> <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9ada9fd exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-testimonial\" data-id=\"9ada9fd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"testimonial.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-testimonial-wrapper\">\n\t\t\t\t\t\t\t<div class=\"elementor-testimonial-content\">\"Der gr\u00f6\u00dfte Vorteil ist die Zeit.\"<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-testimonial-meta elementor-has-image elementor-testimonial-image-position-aside\">\n\t\t\t\t<div class=\"elementor-testimonial-meta-inner\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial-image\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"2600\" height=\"2724\" src=\"https:\/\/easypicky.com\/wp-content\/uploads\/2025\/12\/Jens-Thoms-Field-Sales-Group-Director-at-Nestle-e1764778867980.webp\" class=\"attachment-full size-full wp-image-17404\" alt=\"Jens Thoms, Field Sales Group Director at Nestle\u0301 Germany\" srcset=\"https:\/\/easypicky.com\/wp-content\/uploads\/2025\/12\/Jens-Thoms-Field-Sales-Group-Director-at-Nestle-e1764778867980.webp?w=2600 2600w, https:\/\/easypicky.com\/wp-content\/uploads\/2025\/12\/Jens-Thoms-Field-Sales-Group-Director-at-Nestle-e1764778867980.webp?w=286 286w, https:\/\/easypicky.com\/wp-content\/uploads\/2025\/12\/Jens-Thoms-Field-Sales-Group-Director-at-Nestle-e1764778867980.webp?w=977 977w, https:\/\/easypicky.com\/wp-content\/uploads\/2025\/12\/Jens-Thoms-Field-Sales-Group-Director-at-Nestle-e1764778867980.webp?w=768 768w, https:\/\/easypicky.com\/wp-content\/uploads\/2025\/12\/Jens-Thoms-Field-Sales-Group-Director-at-Nestle-e1764778867980.webp?w=1466 1466w, https:\/\/easypicky.com\/wp-content\/uploads\/2025\/12\/Jens-Thoms-Field-Sales-Group-Director-at-Nestle-e1764778867980.webp?w=1955 1955w, https:\/\/easypicky.com\/wp-content\/uploads\/2025\/12\/Jens-Thoms-Field-Sales-Group-Director-at-Nestle-e1764778867980.webp?w=620 620w\" sizes=\"(max-width: 2600px) 100vw, 2600px\" \/>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial-details\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial-name\">Jens Thoms<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial-job\">Leiter der Field-Sales-Gruppe, Nestl\u00e9 Deutschland<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dd28b39 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"dd28b39\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Mit automatisierten Regal\u00fcberpr\u00fcfungen und in Echtzeit bereitgestellten Daten k\u00f6nnen sich Vertriebsmitarbeitende auf Aufgaben mit hoher Wertsch\u00f6pfung konzentrieren, wie zum Beispiel:<\/p>\n<ul>\n<li>Sicherstellen korrekter Facings,<\/li>\n<li>\u00dcberpr\u00fcfen der Sichtbarkeit von Produkteinf\u00fchrungen,<\/li>\n<li>St\u00e4rkung der Partnerschaften mit den Gesch\u00e4ften,<\/li>\n<li>und die kommerzielle Leistung zu steigern.<\/li>\n<\/ul>\n<p>Als Jens Hardt berichtete:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c12fd4c exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-testimonial\" data-id=\"c12fd4c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"testimonial.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-testimonial-wrapper\">\n\t\t\t\t\t\t\t<div class=\"elementor-testimonial-content\">\"Es ist ein sehr, sehr gro\u00dfer Vorteil f\u00fcr meinen Tag und f\u00fcr das t\u00e4gliche Gesch\u00e4ft.\"<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-testimonial-meta elementor-has-image elementor-testimonial-image-position-aside\">\n\t\t\t\t<div class=\"elementor-testimonial-meta-inner\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial-image\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"2820\" height=\"2253\" src=\"https:\/\/easypicky.com\/wp-content\/uploads\/2025\/12\/Jens-Hardt-Field-Sales-Manager-at-Nestle-Germany-e1764778960887.webp\" class=\"attachment-full size-full wp-image-17408\" alt=\"\" srcset=\"https:\/\/easypicky.com\/wp-content\/uploads\/2025\/12\/Jens-Hardt-Field-Sales-Manager-at-Nestle-Germany-e1764778960887.webp?w=2820 2820w, https:\/\/easypicky.com\/wp-content\/uploads\/2025\/12\/Jens-Hardt-Field-Sales-Manager-at-Nestle-Germany-e1764778960887.webp?w=300 300w, https:\/\/easypicky.com\/wp-content\/uploads\/2025\/12\/Jens-Hardt-Field-Sales-Manager-at-Nestle-Germany-e1764778960887.webp?w=1024 1024w, https:\/\/easypicky.com\/wp-content\/uploads\/2025\/12\/Jens-Hardt-Field-Sales-Manager-at-Nestle-Germany-e1764778960887.webp?w=768 768w, https:\/\/easypicky.com\/wp-content\/uploads\/2025\/12\/Jens-Hardt-Field-Sales-Manager-at-Nestle-Germany-e1764778960887.webp?w=1536 1536w, https:\/\/easypicky.com\/wp-content\/uploads\/2025\/12\/Jens-Hardt-Field-Sales-Manager-at-Nestle-Germany-e1764778960887.webp?w=2048 2048w, https:\/\/easypicky.com\/wp-content\/uploads\/2025\/12\/Jens-Hardt-Field-Sales-Manager-at-Nestle-Germany-e1764778960887.webp?w=650 650w\" sizes=\"(max-width: 2820px) 100vw, 2820px\" \/>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial-details\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial-name\">Jens Hardt<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial-job\">Gebietsverkaufsleiter, Nestl\u00e9 Deutschland<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b9867a5 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"b9867a5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2 class=\"wp-block-heading\">F\u00fcr die Zukunft bauen: erster EasyPicky-Kunde, der die Preiserkennung einf\u00fchrt<\/h2>\n<p>Nestl\u00e9 Deutschland nutzt EasyPicky nicht nur f\u00fcr Distributionskontrollen; sie bereiten auch die n\u00e4chste Phase der Einzelhandelsdigitalisierung vor.<\/p>\n<p>Sie sind der erste EasyPicky-Kunde, der die <a href=\"https:\/\/easypicky.com\/de\/unsere-funktionen\/\">Funktion zur Preiserkennung einf\u00fchrt<\/a>. Aufgrund der Besonderheiten des deutschen Einzelhandelsmarktes kann die Plattform dadurch noch klarere Echtzeit-Preisanalysen aus dem Au\u00dfendienst liefern:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ac95b2f exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-testimonial\" data-id=\"ac95b2f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"testimonial.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-testimonial-wrapper\">\n\t\t\t\t\t\t\t<div class=\"elementor-testimonial-content\">\"Unser Ziel ist es auch, Preisinformationen zu sammeln \u2026 um die richtigen Entscheidungen f\u00fcr die Zukunft unseres Unternehmens zu treffen.\"<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-testimonial-meta elementor-has-image elementor-testimonial-image-position-aside\">\n\t\t\t\t<div class=\"elementor-testimonial-meta-inner\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial-image\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"2600\" height=\"2724\" src=\"https:\/\/easypicky.com\/wp-content\/uploads\/2025\/12\/Jens-Thoms-Field-Sales-Group-Director-at-Nestle-e1764778867980.webp\" class=\"attachment-full size-full wp-image-17404\" alt=\"Jens Thoms, Field Sales Group Director at Nestle\u0301 Germany\" srcset=\"https:\/\/easypicky.com\/wp-content\/uploads\/2025\/12\/Jens-Thoms-Field-Sales-Group-Director-at-Nestle-e1764778867980.webp?w=2600 2600w, https:\/\/easypicky.com\/wp-content\/uploads\/2025\/12\/Jens-Thoms-Field-Sales-Group-Director-at-Nestle-e1764778867980.webp?w=286 286w, https:\/\/easypicky.com\/wp-content\/uploads\/2025\/12\/Jens-Thoms-Field-Sales-Group-Director-at-Nestle-e1764778867980.webp?w=977 977w, https:\/\/easypicky.com\/wp-content\/uploads\/2025\/12\/Jens-Thoms-Field-Sales-Group-Director-at-Nestle-e1764778867980.webp?w=768 768w, https:\/\/easypicky.com\/wp-content\/uploads\/2025\/12\/Jens-Thoms-Field-Sales-Group-Director-at-Nestle-e1764778867980.webp?w=1466 1466w, https:\/\/easypicky.com\/wp-content\/uploads\/2025\/12\/Jens-Thoms-Field-Sales-Group-Director-at-Nestle-e1764778867980.webp?w=1955 1955w, https:\/\/easypicky.com\/wp-content\/uploads\/2025\/12\/Jens-Thoms-Field-Sales-Group-Director-at-Nestle-e1764778867980.webp?w=620 620w\" sizes=\"(max-width: 2600px) 100vw, 2600px\" \/>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial-details\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial-name\">Jens Thoms<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial-job\">Leiter der Field-Sales-Gruppe, Nestl\u00e9 Deutschland<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-432369b elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-glass-effect-no exad-sticky-section-no\" data-id=\"432369b\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-68c81a7 exad-glass-effect-no exad-sticky-section-no\" data-id=\"68c81a7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-605e2ce exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"605e2ce\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Diese erweiterte Datengrundlage wird fundiertere Kategorieanalysen und strategischere Entscheidungen \u00fcber alle Kategorien hinweg unterst\u00fctzen.<\/p><h2 class=\"wp-block-heading\">Fazit: eine flexible und skalierbare L\u00f6sung, die f\u00fcr die internationale Einf\u00fchrung bereit ist<\/h2><p data-id=\"OZwaWrsIveYsTp\" data-type=\"unstyled\">Die Erfahrungen von Nestl\u00e9 Deutschland zeigen, wie sich EasyPicky reibungslos an einen neuen Markt anpassen kann.<\/p><p data-id=\"7ZTrs943A9r3Ia\" data-type=\"unstyled\">Eine L\u00f6sung, die schnell in verschiedenen L\u00e4ndern eingef\u00fchrt, an lokale Bed\u00fcrfnisse angepasst und ohne Komplexit\u00e4t skaliert werden kann.<\/p><p data-id=\"jJ7IjYBuJSvXds\" data-type=\"unstyled\">Mit ihrer Flexibilit\u00e4t, Benutzerfreundlichkeit und den positiven Auswirkungen auf die t\u00e4gliche Arbeit im Au\u00dfendienst beweist EasyPicky weiterhin, dass das Unternehmen international wachsen kann, w\u00e4hrend es die Besonderheiten jedes Marktes respektiert.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8d84f1f elementor-align-center exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-button\" data-id=\"8d84f1f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/easypicky.com\/de\/kontaktieren-sie-uns\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Werden Sie unsere n\u00e4chste Erfolgsgeschichte!<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>https:\/\/youtu.be\/cVhOGbktjq0 Als Nestl\u00e9 Deutschland daran ging, seinen Ansatz f\u00fcr Regal\u00fcberpr\u00fcfungen zu modernisieren, wurde schnell klar: Es wurde eine L\u00f6sung ben\u00f6tigt, die nicht [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":17430,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"none","_seopress_titles_title":"How EasyPicky adapted to the German market: tailor-made deployment at Nestl\u00e9 Germany","_seopress_titles_desc":"How Nestl\u00e9 Germany adapted EasyPicky to local retail needs: a flexible, intuitive tool that automates shelf checks and adds real-time price recognition.","_seopress_robots_index":"","content-type":"","footnotes":""},"categories":[66],"tags":[],"class_list":["post-17470","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-success-stories"],"_links":{"self":[{"href":"https:\/\/easypicky.com\/de\/wp-json\/wp\/v2\/posts\/17470","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/easypicky.com\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/easypicky.com\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/easypicky.com\/de\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/easypicky.com\/de\/wp-json\/wp\/v2\/comments?post=17470"}],"version-history":[{"count":11,"href":"https:\/\/easypicky.com\/de\/wp-json\/wp\/v2\/posts\/17470\/revisions"}],"predecessor-version":[{"id":17506,"href":"https:\/\/easypicky.com\/de\/wp-json\/wp\/v2\/posts\/17470\/revisions\/17506"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/easypicky.com\/de\/wp-json\/wp\/v2\/media\/17430"}],"wp:attachment":[{"href":"https:\/\/easypicky.com\/de\/wp-json\/wp\/v2\/media?parent=17470"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/easypicky.com\/de\/wp-json\/wp\/v2\/categories?post=17470"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/easypicky.com\/de\/wp-json\/wp\/v2\/tags?post=17470"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}